Responsible for the overall running and analysis of the company, overseeing growth, mapping out internal and external-facing process points, and implementing a digitally-driven, data-led infrastructure to better monitor and analyse both micro and macro performance across all departments as well as pre-empt and circumnavigate potential diseconomies of scales. Developed and subsequently controlled the annual budget, ensuring each department had all the resources required to meet their objectives in the fiscal year ahead within agreed financial constraints.

Responsible for bridging operations between the Research, Sales and Production Departments within the wider group umbrella (including Opinion Matters, Censuswide and Markettiers), as well as overseeing the smooth running of all research projects (field, in-house, recruitment and panel), while delivering a successful execution of the group's production agenda and working closely with board directors, researchers, external partners and stakeholders, and clients.

Employed to help manage the extensive client and supply‑side flow of national and international qualitative projects across a wide range of industries, platforms and methodologies, overseeing processes such as RFQs (from quotation requests and confirming costs to signing off and SoWs), liaising closely with partner agencies, in‑house researchers and clients to ensure that preparations for and tasks during fieldwork ran smoothly, handling and processing of administrational tasks (such as consent forms, incentives, briefings, training, recruitment, field bags, CL days including all infield procedures such as venue hire and FocusVision booking, deliverables and invoices).

Responsible for managing multiple global projects of the highest level in both qualitative and quantitative forms, ensuring standards were maintained throughout the fieldwork cycle, overseeing processes such as fieldwork for international projects, budgeting, quality control of data and data processing into NEBU platforms, heading large projects that would often run twenty-four hours a day.

Responsible for managing large global projects and niche research operations in qualitative and quantitative forms across digital data collection methodologies, ensuring standards were maintained throughout the fieldwork cycle, and overseeing digital data flow, budgeting, resource allocation, and data processing.

Looking into the fundamentals of corporate banking and commercial operations in BRIC countries while analysing macro and micro economic banking implications.