Achievements: 12,5% CAGR, with a 17% YoY average annual turnover growth, in the last four years.As for the Liminal clients, these where the results:*CCB (Centro Cultural de Belém) achieved +22% in subscriptions for its CCB Card by personalizing its communication with Marketing Automation.*GoContact doubled Marketing-sourced customers and decreased cost per lead by 50% with Marketing Automation.*Moviter was able to increase sales by 20% by implementing a CRM tailored… Show more Achievements: 12,5% CAGR, with a 17% YoY average annual turnover growth, in the last four years.As for the Liminal clients, these where the results:*CCB (Centro Cultural de Belém) achieved +22% in subscriptions for its CCB Card by personalizing its communication with Marketing Automation.*GoContact doubled Marketing-sourced customers and decreased cost per lead by 50% with Marketing Automation.*Moviter was able to increase sales by 20% by implementing a CRM tailored to the company's reality and needs.Lessons learned from failures: *Courage, empathy, and clear communication are some of the most important soft skills of any project management. Responsibilities:*Founder and General manager of the 1st MarTech Consulting portuguese company. Liminal helps managers increase their marketing and sales performance by integrating CRM, Automation, and Business Intelligence software, to deliver a superior customer experience that can drive business growth. Responsible for business strategy, revenue ops and financial management; takes on roles as director of strategic consultancy and marketing technologies, supervising projects and a team of 5 direct employees in the areas of operational marketing, software development and data analytics.Tech Skills: Hubspot – CRM, Automation, BI; Zoho – CRM, Automation, BI; PowerBI; Advanced Excel; Tableau; Rapidminer. Show less

Achievements: *Turnover growth of 26% between 2014 and 2017. New SaaS products SkySafe and Uplift, accounted for about 10% of the recurring revenue in just 18 months.Lessons from failures: *Innovation requires simple processes and change management efforts aligned with a human-centered management approach.Responsibilities: *Direct report to the CEO. Creation and leadership of the marketing and commercial business development departments, managing a team of 7… Show more Achievements: *Turnover growth of 26% between 2014 and 2017. New SaaS products SkySafe and Uplift, accounted for about 10% of the recurring revenue in just 18 months.Lessons from failures: *Innovation requires simple processes and change management efforts aligned with a human-centered management approach.Responsibilities: *Direct report to the CEO. Creation and leadership of the marketing and commercial business development departments, managing a team of 7. Strategic Marketing Planning, Rebranding, Marketing Operations Rebranding, advertisement campaigns. Leader of the new SaaS product development projects. Show less

Achievements:*Turnover growth of 59% between 2014 and 2017. Website traffic increased by 8.5 times, generated 60% of leads, 1/8 of which Sales Ready.Lessons from failures: *Successful internationalization requires teams with great local markets knowledge and fast sales deployment.Responsibilities: *Direct report to the CEO. Product marketing strategy, rebranding, inbound marketing of the first Portuguese Manufacturing Execution System for the agri-food industry.

Achievements: *Team with the best national sales results (Microsoft Portugal, Openlimits, Selplus).Lessons from failures: *Account-based marketing and sales must have automation support systems.Responsibilities: *B2B regional marketing and sales operation manager, as part of the office 365 professional launch campaign.

Strategic planning and launch of a new brand of consumer electronics products in the Portuguese market. Responsibility for managing a department of marketing and sales with a staff of 7.Worked with companies such as Institute for Marketing Research, Ideateca, Lufthafen, ApplianceArts, MoveMile, Bluetrend, MBM mobile.

Achievements: *Turnover growth of 66% between 2008 and 2009. Increased the number of positive referrals from clients and media (55/70 press releases fully published). Customer retention (increase in 8% of sales from repeat purchases).Lessons from failure: *PR content should have been repurposed as inbound content to drive digital conversions. HourSelection (eCommerce) and Torke (CRM) should have been strategic products for business development.Responsibilities:… Show more Achievements: *Turnover growth of 66% between 2008 and 2009. Increased the number of positive referrals from clients and media (55/70 press releases fully published). Customer retention (increase in 8% of sales from repeat purchases).Lessons from failure: *PR content should have been repurposed as inbound content to drive digital conversions. HourSelection (eCommerce) and Torke (CRM) should have been strategic products for business development.Responsibilities: *Strategic planning, new product development, advertising creation, public-relations, design of operations and service processes for the entire customer journey. CRM custom development Project manager. Show less

Management of direct marketing actions, database marketing and CRM. Participation in consulting projects in new product development, municipal innovation plans, territorial marketing, training and in the business plan of the Coimbra business unit.

Developed the PR communication plan for the 50th anniversary commemorations of APCOR.