Tiago Mendonça Carvalho Email & Phone Number

Lisbon, PT

Lisboa, Portugal

• Directed P&L management for multiple $10s million dollars, leading a team to oversee programmatic revenue across 8 countries and 14 projects in Europe and Central Asia;
• Achieved a 25% revenue uplift YoY in 2022 and 15% in 2023 through strategic initiatives;
• Spearheaded the launch of Prebid Video and Native across the entire region, enhancing ad offerings;
• Optimized ad stack performance by fully reviewing Prebid configurations and browser analysis, ensuring seamless ad functionality;
• Established workflows that significantly improved programmatic monetization and overall ad performance.

Lisboa E Região, Portugal

• Programmatic Trading:
• Drove a 150% YoY uplift in Open Auction revenue in 2020 as the sole owner;
• Negotiated and implemented Preferred Deals with Media Agencies and Advertisers, enhancing programmatic partnerships;
• Developed dynamic Audiences tailored to customers' needs, increasing engagement and performance;
• Provided data-driven insights from performance analysis to improve Advertisers' outcomes.Ad Operations & Product:
• Led a team of two Ad Operation traffickers and one Ad Operations specialist, ensuring all Advertising KPIs were met through comprehensive reporting and analysis;

Lisboa E Região, Portugal

• Executed internal communication strategies for OLX Portugal across various channels including Transactional, Marketing, and User Lifecycle;
• Crafted and launched multi-channel internal marketing campaigns (Email, SMS, Display, Push, Web-push) to drive user engagement and retention;
• Engineered a database segmentation strategy that targeted different user audiences based on usage life-cycles, focusing on conversion and retention;
• Pioneered the CLM strategy from inception, optimizing treatments for user retention, with a strong emphasis on Onboarding and Monetization.

Berlim, Alemanha

• Joined the newly established European Central Team, focused on Yield Management and Programmatic Revenue uplift, driving revenue growth into multiple $10s of millions per year;
• Managed global contracts with Programmatic Demand partners (SSPs) across seven EU countries, strengthening OLX’s programmatic partnerships;
• Implemented various experiments for RPM (revenue per pageview) uplift, including Normal pricing rules, First Look, AFS, AFC, and Adblock Bypass solutions, enhancing revenue efficiency;
• Developed a new Finance methodology for Advertising Revenue forecasting, budgeting, and monitoring, improving visibility into revenue stream fluctuations;
• Launched a new Headerbidding environment across EU OLX platforms, introducing Prebid to optimize ad performance.

Lisboa E Região, Portugal

• Amplified yearly Advertising Revenue by 500% over four years, reaching multiple million € by 2017;
• Expanded the Ad Sales department from one to five members, overseeing both Direct and Programmatic Advertising Revenue streams;
• Led a team of two Ad Operations traffickers and two Ad Sales developers, fostering a collaborative environment that drove performance;
• Secured new advertisers and cultivated strong relationships with media representatives and media-planning agencies, enhancing partnership value;
• Delivered weekly and monthly performance reports to the Management team, offering strategic insights and guiding future actions.

Lisboa E Região, Portugal

• Managed the full project lifecycle for “Coisas.com” (#1 E-Commerce Marketplace in PT at the time), driving the strategy, design, development, testing, and implementation;
• Led a diverse team of three account managers, four IT developers, and four customer service agents, ensuring project success;
• Communicated project updates, actions, and roadmaps with stakeholders, aligning project goals with business objectives;
• Launched a completely new responsive platform, along with new iOS and Android Apps, enhancing user experience;
• Negotiated and secured major partnerships with payment solutions services and carriers, expanding the platform’s capabilities.

Lisboa E Região, Portugal

• Managed the paid search (Google & Facebook Ads) budget and forecast across four projects - OLX.pt, Standvirtual, Imovirtual, and Coisas - driving targeted traffic and conversions;
• Oversaw weekly operations of four social media accounts on Facebook, enhancing brand presence and engagement;
• Designed and executed Email Marketing campaigns, segmenting the database according to campaign objectives to maximize impact;
• Extracted and analyzed campaign reports, measuring success through key platform KPIs (Replies, Ads Posted, VAS acquisition), and optimizing future initiatives.

Lisboa E Região, Portugal

• Developed the Company’s online marketing optimization strategy (balancing organic and paid traffic);
• Forecasted performance and marketing impacts on a yearly and ad hoc basis;
• Management and optimization of Google Adwords, as well as Facebook Advertising budgets for the Company’s websites (OLX.pt, Standvirtual, Imovirtual, and Coisas);
• Experienced in e-mail marketing (database segmentations on Excel for A/B testing purposes);
• Proficient in Google Analytics (tracking newsletters and reporting campaigns’ results and websites’ main KPIs).

Lisboa E Região, Portugal

- Content creation for the newly launched Portuguese real-estate platform “Imovirtual” (Portuguese market leader in the online real-estate segment);- Created, implemented and optimized the entire AdWords campaign for all of the Company’s websites (OLX.pt, Standvirtual, and Coisas), reported on subsequent campaign impact and results; Created newsletters on.

Master Of Science (M.Sc.), Business Administration - Major In Finance

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General

Activities and Societies: Equipa de futebol de 5

Erasmus Program, Business Administration

Winter semester

Abitur 2006, 14