As the CEO of Banco Mercantil Marketplace, I am responsible for driving strategic growth through innovation, developing new revenue streams, and establishing key partnerships to enhance the value we provide to our more than 9 million customers.About Banco Mercantil do Brasil Banco Mercantil do Brasil has demonstrated significant growth in recent years, focusing on consumer credit for the 50+ population, with a 36% CAGR in its client base from 2021 to 2023, currently exceeding 9 million users. The bank's strategic initiatives resulted in a net income CAGR of 40.7% over the same period, with a 29.8% ROAE in 2023. The bank combines a unique value proposition with a robust digital and physical distribution strategy, providing competitive funding costs and exceptional customer engagement through an integrated omnichannel approach.My Role and Responsibilities• Strategic Leadership: Direct the strategic vision of Banco Mercantil Marketplace.• Innovation and Growth: Implement innovative solutions and new revenue opportunities.• Joint Ventures and Partnerships: Establish and manage strategic partnerships.• Product and Service Development: Develop and integrate new products and services.• Customer-Centric Approach: Tailor products and services to meet the needs of the 50+ demographic.Key Initiatives• Mercantil Shop: Develop a comprehensive ecosystem for the 50+ audience, including services in health, shopping, home, education, and income.• New Products: Create innovative products and services to meet customer needs.• Partnerships and Collaborations: Form strategic alliances to drive growth and expand service offerings.About Banco Mercantil Marketplace: Banco Mercantil Marketplace is dedicated to driving Banco Mercantil's growth through innovation, strategic partnerships, and developing new revenue streams, creating an ecosystem that meets the diverse needs of customers.

Ancar Invanhoe manages a portfolio of 25 shopping centers, serving more than 230 million consumers annually and housing over 5000 diverse stores in a leasable area that exceeds 1 million square meters.Role & Contributions on the board: I specialize in guiding Ancar Invanhoe through its digital transformation journey, focusing on innovation in the retail shopping experience.My main contributions include:Enhancing Customer Experience with AI: I have helped develop strategies that integrate AI and conversational technologies to revolutionize customer experiences, ensuring an engaging and seamless journey to and within our malls.Engagement & Innovation for Retailers: We have created programs to encourage our retailers towards innovation, providing them with a comprehensive toolkit to enhance their commercial operations and engagement with customers.Cultivating a Transformational Culture: I have helped foster the incorporation of a culture of continuous transformation and innovation in the company, aligning with modern retail trends and consumer expectations.Promoting Open Innovation: We have created an open innovation program by establishing strategic partnerships with technology companies, enhancing the capabilities of the malls and creating new avenues for growth and customer satisfaction.Executive Talent Development: We are responsible for ensuring that the company's leadership is equipped with cutting-edge skills essential for fostering innovation, including personally interviewing and selecting key executives for roles focused on innovation.Long-Term Strategic Vision: I have assisted in formulating and reinforcing Ancar Invanhoe's long-term strategic vision, positioning the company as a leader in customer-centric retail innovation and services

As Co-Founder of FFX Group, my role has been pivotal in establishing our company as a leader in Brazilian retail trends and executive experiences. Our expertise is focused on delivering exceptional content curation, enriching networking opportunities, and vibrant nightlife networking experiences.We proudly host significant groups of Brazilian executives at major international events, including the NRF Big Show in New York, Web Summit in Lisbon, NRF Singapore, and insightful trips to China. These events provide a platform for Brazilian executives to gain inspiration from global retail innovations and market trends.Our high Net Promoter Score (NPS) of 97 is a testament to our commitment to quality and innovation. We consistently offer invaluable insights through our trend studies, reinforcing our position at the forefront of retail strategy development.Key Accomplishments:Curatorial Excellence: Specializing in the art of content curation, I have been instrumental in delivering a unique blend of executive education and real-world experiences. This approach has significantly raised the standard of executive learning and redefined industry engagement.Global Engagement and Networking: Successfully led Brazilian executive delegations to key global events such as NRF New York, NRF Singapore, Web Summit Lisbon, and business exploration trips to China. These initiatives have greatly enhanced cross-cultural industry engagement and provided Brazilian executives with firsthand exposure to international retail innovations.Client Satisfaction and Service Quality: Maintained an exceptional NPS of 97, demonstrating our unwavering dedication to service excellence and customer experience.Retail Strategy Development: Known for our influential annual retail trend publications, these reports have become essential tools for shaping strategies in the Brazilian retail sector.

During my 11 years at the forefront of DWZ operations, an apparel retailer, I played a crucial role in steering the company through an extraordinary phase of growth and modernization. My tenure as CEO is marked by influential leadership, resulting in substantial transformations across all company operations. Here are some of the main achievements that were accomplished by the team during my management:Growth and Expansion: I led a significant transformation at DWZ, achieving a remarkable 937% growth and considerably expanding the company's market presence.E-Commerce and Omnichannel Integration: We were one of the first omnichannel retailers in Brazil, integrating our e-commerce platform with the network of physical stores to provide a seamless shopping experience.Innovative Ventures in Wholesale and Production: We created an internal wholesale and industrial production division, diversifying business operations and opening new revenue channels.Employee Engagement: Focusing on employee well-being and growth, I achieved a retention rate that exceeded the market average by 87%.Retail Innovation: Under my guidance, the company implemented advanced technological solutions, including CRM systems, loyalty programs, cashback initiatives, NPS tracking, and an innovative communication system for sales associates. These advancements significantly improved operational efficiency, customer experience, and sales.Sustainability Initiative: I led a sustainability program that successfully reduced the company's carbon footprint by 34%, aligning DWZ with global environmental trends.Digital Marketing Overhaul: The strategy to overhaul digital marketing led to a 1278% increase in online engagement and sales.Supply Chain Optimization: Enhanced supply chain efficiency, achieving a 27% cost reduction and improving delivery times by 132%.

At Blue Stone, our mission is to drive transformative changes in the digital age through provocative talks, innovative strategies, and contributions to boardrooms. Our approach to impactful communication and strategic guidance reflects our commitment to the future of technology and retail.Impact Through Talks and Keynotes:Our talks are catalysts for change. We have had the privilege of presenting to leading companies like Amazon, Microsoft, Americanas, Porto Seguro, Leroy Merlin, Natura, Farm, Via, Chillibeans, Animale, StudioZ, Kalunga, Petz, Iguatemi, and Banco Mercantil, and many others, sharing our insights on digital transformation and setting the stage for emerging trends.A Legacy of Excellence in ConsultingBefore focusing on talks, Blue Stone played a crucial role in consulting in the retail, technology, and fintech sectors. Our journey over the last decade has been marked by significant contributions to major players, including:FARM: We assisted in the development of the omnichannel project and in mentoring commercial directors.StudioZ: We led marketing and e-commerce operations, driving digital growth.Banco Mercantil: We contributed to the improvement of credit card segments and payment methods.M.OFFICER: We provided expertise in operations and finance, enhancing processes for efficiency.Expertise and Global InfluenceAs a highlight in the industry, I curated and participated in global events like NRF, WebSummit, CES, and SXSW. These platforms have expanded our reach and allowed us to engage in meaningful dialogues about the future of retail and technology.Blue Stone is at the forefront of digital transformation, combining our consultancy background with our current focus on talks and boards. We have an unrelenting pursuit of innovation and impact, positioning ourselves as an ideal partner for companies navigating the transformation landscape

As a Board Member at Marbella Group, I engage in the strategic and financial oversight of a holding company with diverse investments in apparel retail, agriculture, restaurant operations, and real estate. My role centers on contributing to the development of strategic initiatives and guiding fiscal decisions that drive growth and stability.Key Contributions:Strategic Planning: Participate in crafting and monitoring business strategies to secure growth and market presence.Financial Management: Employ financial acumen to supervise the group's economic health, aiming to maximize investments and shareholder returns.Operational Innovation: Encourage the adoption of advanced practices in retail and agricultural divisions, targeting improved efficiency and customer satisfaction.Real Estate Growth: Guide the expansion of the real estate portfolio, selecting projects that promise profitability and uphold our standards of quality.Restaurant Business Development: Assist in the expansion of the restaurant segment, keeping pace with evolving food trends to offer unique dining experiences.Collaboratively, I work with a team to navigate major investments and chart a strategic path for the company's future.

Leading the Product and Marketing teams our team spearheaded initiatives, propelling our brand from 4th to 1st place in share of voice within the retail tech sector. Established us as a top innovator in Brazil, expanding our market share and influence. This tenure has seen a staggering 1970% increase in lead generation and an extraordinary branding reach of almost 900 million views. Cemented our company's reputation as a market leader, driving innovative strategies and solidifying a powerful market presence.Key Contributions:Product Leadership:Strategic Oversight: Managed strategy for over 180 products across 26 retail segments, ensuring alignment with market trends and customer needs.Innovation Focus: Directed CAPEX towards innovation, elevating product competitiveness and market relevance.Market Recognition: Played a key role in our recognition as a top innovator in Brazil by Valor and Strategy& PwC.Marketing Achievements:Brand Growth: Elevated our share of voice from 4th to 1st place, commanding nearly 50% in the retail tech sector.Global Reach: Led initiatives generating 5,200+ media articles annually, reaching over 20M people across various channels.User Experience (UX) Strategy:Brand Consistency: Ensured brand integration across all product portfolios, enhancing customer engagement.Product-Led Growth: Advanced strategies focusing on user interaction and satisfaction.Strategic Partnerships Development:Partnership Expansion: Managed over 100 partnerships, adding 30+ new alliances to strengthen our market position.Product Marketing & Sales Optimization:Efficiency Improvements: Established a Product Marketing department, reducing lead costs by 46% and increasing lead generation by 1970%.Executive Branding & Influence:Profile Enhancement: Achieved LinkedIn Creator status for executive profiles, increasing engagement and reach.Podcast Success: Launched a retail podcast, quickly reaching over 2.7M listeners.

Leading both the product and strategy departments, I drove the innovation and strategic planning for our suite of digital software solutions. Oversaw product management, strategic partnerships, communication, and product marketing.Product Management:Successfully directed 7 digital products, achieving a 64% penetration in the Brazilian E-commerce market.Portfolio included an E-commerce Platform, Market Place Hub, Search and Recommendation Platform (Engage), Reengagement Platform (Reengage), Advertising Platform, Order Management System (OMS), and Conversational Commerce.Integrated product and technology teams, and enhanced strategic responsibilities within the product team.Transformed teams into self-contained squads led by the product team, resulting in a 290% increase in features released and an 80% expansion in technology team capacity.Elevated customer satisfaction, achieving a 92% improvement in the Net Promoter Score (NPS) Journey and an 86% reduction in open calls.Key in boosting recurring revenue by 105%, with a 100% retention rate within the product team.Strategic Development:Developed a comprehensive 5-year growth strategy, ensuring long-term company success.Established a product marketing department, integrating it with group product managers for market trend analysis and competitive intelligence.Managed lead generation and sales support teams, reducing first contact response time by 95% and increasing qualified lead generation by 230%.Optimized conversion rates by 42% through strategic review and enhancement of offer materials.Spearheaded talent acquisition and team expansion, aligned with an extensive innovation roadmap.Managed partnerships integrated into digital solutions, generating additional revenue streams.Achieved a 116% growth in accredited agencies selling and implementing our systems.

Responsável pela estratégia de produto: visão de futuro, gestão de portfolio, parcerias e user experience.Responsável pela área de Marketing: branding, comunicação, product marketing.

Responsável pela estratégia de produto: visão de futuro, gestão de portfolio, parcerias e user experience.Responsável pela área de Marketing: branding, comunicação, product marketing.