That’s my self-employed consulting. It's like an outsider brand & creative manager inside the business. Works with companies from the portfolio of Valor Capital, Y Combinator (YC), Iporanga, Itaú, Endeavor, Norte Ventures and others.The best team and creatives for every brand and market challenges:Research & Strategy• Building creative teams for innovative projects• Managing creative projects• Brand workshops• Research and data analysis• Brand research• Customer research• Trend report development• User-centred design• Brand strategy• Brand architecture• Go-to-market strategy• Brand purpose & positioning​• Brand managementIdentity, ​expression, packaging and service design​• Naming• Verbal Strategy• Brand manifest• Brand content, voice & message• Logo Design• Visual Identity• Retail & Branded environments• Packaging Design• Branding toolkitBrand Innovation & Experience:• Digital brand experience• Customer experience design• Product Strategy & Design• Design systems• User research & testingEnsuring brand experience with real partners:Business consulting, Retail consulting, Software consulting, Architecture & Retail, Design, Marketing, Product, Service, Communication, Hr.Some works for: edtech, telecom, fintech, foodtech, health tech, banking, cosmetics, beauty, construction, food service, food industry, architecture, logistic, education, technology, consumer market, fashion & others. Challenges:• New markets• New Digital Product• Repositioning• Brand purpose & strategy• Consumer Research• Omnichannel• Consumer branding• Digital experience• Service design• Consumer Experience Design• Brand Positioning• Brand Innovation• Innovation & product experience• Brand experience• Packaging design• Employee Engagement

https://querobolsa.comhttps://sobre.quero.comhttps://gestao.quero.com

Disciplina: Consumer Experience Design

User-centered design leader applied to branding and business innovation. He has worked on brand strategy, design, marketing and positioning challenges for brands, digital products and services.Led projects by guiding and developing team members throughout the design and innovation process, ensuring clients expectations are met and designing unique solutions for the experience age.After winning important awards from the creative industry in the world with the team, in 2017 he was invited to join the design jury panel of the "Lusófonos da Criatividade" prize, in Portugal.KEY RESPONSIBILITIES• Project Management • Product Strategy Management• Creative Leadership• Product Discovery• Design Thinking • Client workshops, user interviews and creative brainstorms• Business analysis• Stakeholder interviews and analysis• Industry and trends research• Human-centered design research • Ethnographic research• Competitor analysis and benchmarking• Metrics analysis• KPI definition• Design Strategy• Brand DNA definition• Brand, service and product vision• Roadmaps to implementation brand strategy, product and services • Strategic Communications• Prototypes (low & high fidelity)• Information architecture, wireframes & user flows• User Experience Design• User Interface Design• User testing• Ensure alignment with the defined brand goals throughout the service/product design process• Storytelling to inspire a client, team and investors

Responsável por dirigir projetos e equipes interdisciplinares utilizando métodos ágeis, unindo abordagens de branding e design centrado no usuário, alinhando os times para conceituar soluções de posicionamento, estratégia e design de marca que atendam objetivos de negócios e consumidores. Como líder de projetos, desenhou todo o processo e a metodologia de trabalho, sendo então responsável por todas as fases do trabalho de pesquisa, estratégia, design e experiências de marcas, produtos e serviços, da pesquisa/conceito até a produção. Com um abordagem humana, colaborativa e de autonomia, impulsionou e promoveu a melhoria criativa dos trabalhos, alcançando com a equipe resultados significativos para clientes e para o segmento, conquistando ainda um dos principais prêmios da indústria criativa: El Ojo de Ibero América.SERVICESInsight• Customer Understanding• Research & Analytics • Human-centered design research • Experience ValuationStrategy• Brand Definition • Brand Strength Management • Service and product vision / proposition• Portfolio & Architecture • Experience Strategy • Innovation• Naming• Voice and Messaging• Design Strategy Experience Design • Identity Design • Retail & Environments • Consumer Branding & Packaging• User Experience (UX Design)• Service Design• Retail Design• Digital Experience• App Design• Digital products• E-commerceClients: Agrex, Lar Cooperativa Agro, Helm, Linea, Mitsubishi Corporation, Governo de Goiás, Tv Anhanguera (Globo), Record Tv, app Facilita, Tio Bákinas, Multidata, Acttive, Mamut, Mundo Céu, Odorata, Tecvolt, Munó, Paulete, Folkz, Merzian, Tropical urbanismo, Rufatto, Curta Mais, Doce Vida.

Creating and Managing Brand Value for:• Itaú• Grupo Votorantim• Odebrecht• ALL• Embraco• Citrosuco• Itautec• Ritmo Logística

Linguagem, produtos, serviços e experiências para marcas como:• Natura• Droga Raia• St Marche• Drogasil• Tam

Designer de interfaces responsável pelo braço digital do grupo AMP Propaganda (principal agência do estado de Goiás).Principais atividades:- Arquitetura da informação- Prototipagem- Design de interfaces- HTML / CSSPrincipais clientes atendidos:• RMTC (Rede Metropolitana de Transporte Coletivo)• EBM Desenvolvimento Imobiliário  • Goiás Esporte Clube

Experimental design collective focused in total design.