Tiago Solca Email & Phone Number

Lausanne, Vd, Ch

Zurich, Switzerland

EGO Movement: A leader in stylish, sustainable, and smart connected mobility, part of TVS Motor Company - the 3rd largest two- and three-wheeler manufacturer globally, operating in 80+ countries and serving over 50 million customers.- Spearheaded omnichannel B2C marketing communications across Europe.- Developed B2B channels, affiliate programs, and strategic partnerships.- Led the digital media strategy, including SEO/SEM, social media, and the eCommerce website relaunch.- Coordinated PR initiatives, trade shows, exhibitions, and customer events.- Established cross-platform analytics reporting to drive campaign development and go-to-market strategies.Award:2022 German Brand Award for Marketing Strategy in New Product Development.

Lausanne, Vaud, Switzerland

Frontiers: 1st largest Open Access Publisher, 3rd most-cited Publisher, 1.9 Bn. article views and downloads.Customer Journeys (Analytics, Orchestration): Developed an innovative approach to enhance client experiences and support informed decision-making for leadership.- Led the strategy, coordination, and KPIs for marketing activities across multiple channels, engaging 1 million global users monthly.- Defined, measured, and projected Customer Lifetime Value (CLV).- Integrated and enhanced Salesforce solutions for Marketing and Sales operations.- Directed omnichannel lead generation and segmentation strategies.- Oversaw Sales and Marketing Automation, SEO, Content Marketing, Email Marketing, and Marketing Analytics.- Fostered teams of Content Acquisition and Customer Journey experts.

Singapore

Bata Group: World's largest footwear company in volume, with 5,300 retail outlets serving 1 million customers daily.Responsible for the omnichannel MarCom of Singapore and 8 reporting APAC countries, both internally and externally.- Managed omnichannel MarCom for Singapore and 8 APAC countries.- Developed and improved CRM, audience segmentation, campaigns, and KPIs.- Led digital media and eCommerce (SEO/SEM, social media, digital ads, etc.).- Coordinated all Public Relations activities and maintained the customer events calendar.- Managed the marketing budget for Singapore and oversaw the budget for APAC countries.Awards:2018 - CMO Asia Award for Excellence in Branding & Marketing, Best Loyalty Program CRM Relaunch.2018 - Gold Award for Best Use of Analytics at Markies Singapore for CRM Relaunch.

Prague, The Capital, Czech Republic

- Developed global brand stories for new brand positioning in 73 countries.- Built marketing plans and campaigns including TV, OOH, print, audio, digital, social media, eCommerce, and in-store execution.- Led various global projects around the brand, ensuring company-wide branding consistency.- Formulated insights based on target audience and competition dynamics.- Developed a global CRM multichannel strategy across touch points.- Managed global events like fashion shows, exhibitions, meetings, and seminars.Awards:2017 Bata Awards, Best Marketing Idea for organizing the first Bata Fashion Weekend.

Greater Jakarta Area, Indonesia

- Drove B2B sales, delivering best-in-class customer experience.- Identified growth opportunities to expand the customer base and value.- Enhanced sales team performance.Key Achievement:Opened a new market segment in the motor industry, acquiring clients like Yamaha and Daimler, and improved sales by 104% vs. budget.

7 Countries

Held various positions in high-end hospitality across 7 countries: Lugano (Switzerland), London (UK), Brussels (Belgium), Paris (France), Shanghai (China), and Honolulu (USA). Last position: Restaurant Manager, at the Hotel Kempinski (5*) in New Delhi, IN. Awarded:"The Best Dining Destination" by India's Times Food And Nightlife Guide 2010 while managing it.

Zurich

Co-managed a start-up company selling FMCG technology. -Negotiated with clients, achieved sales objectives, and developed sales quotas.- Implemented marketing strategies and analyzed trends and results.

Bachelor Of Business Administration (Bba), Marketing

Activities and Societies: Member of the Communication Department of AIESEC Student Association Zurich, CH.July 2012 Bloomberg Exam

Diploma As Restaurateur - Hotelier Sss, Hospitality Administration/Management

Activities and Societies: Class President Member of the Young Skal Club Locarno, CH.March 2009 Swiss Sommelier Certificate (first degree).