Tiah Smith Email & Phone Number

Salt Lake City, Ut, Us

Managed a group of influencers with a primary responsibility of signing and executing brand deals with major brands.

Lehi, Us

Determined the strategy cross channel, enhanced partnerships and facilitated record-breaking holiday campaigns. Contributed to an estimated tens of thousands of relationships. Implemented tracking for and contributed to a 22% increased in NPS in 2023.Total product sales increased 14% and revenue from implemented sales increased 514% Subscriber to MAU rate increased 10%.

Lehi, Us

As the first full-time marketer at Mutual, established the marketing department including 10+ additional marketing channels, operational cadences, hired the full marketing team, created a cadence of sales to optimize revenue, built countless partnerships and executed several marketing campaigns.

Created and implemented the marketing strategy for this senior living search start up resulting in over 36k site visits in the first 8 months after launch. Worked with the executive leadership team to increase the company database to include over 7.3k listings in 17 states.

Nashville, Tn, Us

Led email communication strategy, sequencing, and orchestration for the U.S and eight international countries. Reformed the ecommerce email program which resulted in more than a 100% increase in accessory sales per send and record-breaking sales days for various products.Responsibilities & Proficiencies: Team Management, Training, Program Management, CRM Email, Salesforce, Team Operation Documentation, Program Strategy, A/B Testing, Email Optimization, Program Reporting, International In-Market Team Support, Email Program Automation

Atlanta, Georgia, Us

Executed the CRM strategy and holiday email marketing which led to a record-breaking 2018 and 2019 holiday season. In 2019, broke the previous years record in online gross demand with a 28% increase ($383M.) In 2018, led the Home Depot online business to a record-breaking 1M orders and $300M in Gross Demand. **Received the executive award both years from the CMO for these efforts and results.**Contributed to a 24.1% increase (vs FY 2017) in online sales and 7.9% increase (vs FY 2017) in total sales ($108.2B) company wide resulting in the highest sales and earnings in company history (as of FY 2018.)Responsibilities & Proficiencies: Project Management, Team Management, Email Execution, CRM Quarterly Planning, Strategy Alignment, Creative Collaboration, Process Task Alignment, Production Schedule, Asset Management, Time Management, Smartsheets, Salesforce, MovableInk, Workfront

Atlanta, Georgia, Us

Planned, coordinated, QA’ed, deployed, and assisted in the reporting of approximately 271 sends for The Home Depot’s style & decor emails. The opt-out rate for this program decreased by an average of 55% compared to the average opt-out rate at this point in 2017. The average click-through rate (CTR) of the 2018 sends increased 47% compared to the average CTR at this point in 2017. The Home Depot stock increased 31% over the duration of my employment in this position. Assisted in the implementation of a new line of business for CRM Email and establishment of the CRM email process. Executed email builds and scheduling during the transition from Home Decorators Collection to HD Home.Responsibilities & Proficiencies: Email Coordination, Project Management, CRM Quarterly Planning, Strategy Alignment, Creative Collaboration, Team and Process Task Alignment, Production Schedule, Asset Management, Time Management, Litmus, Smartsheets, Salesforce, MovableInk, CheetahMail, Workfront, ProofHQ

Atlanta, Georgia, Us

Supported the Home Depot’s catalog in the mailing of seven core catalogs in 2017 and reporting of 17 core catalogs mailed in 2016 & 2017. Facilitated the allocation of 420K prospect catalogs. Assisted the marketing department in the integration of the Home Decorators Collection into The Home Depot. The Home Depot stock increased 7% over the duration of my employment in this position. Responsibilities & Proficiencies: Advertising Cost Recap and Summary Tracking, Merchandise Page Allocation Recommendation for Catalog, Cost Per Customer Analysis, Support YOY Catalog Performance Analysis and Summary, Vendor Invoices, Project Management, Detailed Analysis of Catalog Performance, Assists with Reporting of KPIs, Assist with the Forecasting of Demand Risk, Excel, Tableau

Trained and advised small business owners in the greater Atlanta area on the creation, implementation and analytics of digital marketing and public relations.Acquired 16.5% more reviews and deployed regular digital advertisements while training the business owner on digital advertising best practices. Responsibilities & Proficiencies: Platform Creation, Client Relations, Public Relations, Social Media Training, Analytics Trainings, Content Creation Trainings, Social Media Advising, Platform Management, Campaign Management, MailChimp Campaigns, Paid Advertising Management, Email Campaigns, Boost SEO, Project Management

Rexburg, Id, Us

Managed four campaigns, and facilitated the creation of 14 promotional videos.Responsibilities & Proficiencies: Campaign management, Client Relations, Creative Agents Relations, Contracts and Addenda, Creative Briefs, Basecamp Project Management, Video Coordination

Rexburg, Idaho, Us

Increased Facebook following 340% by facilitating events, cross marketing, and platform upkeep.Edited, updated and approved 91 contracts and addenda for campus associated housing complexes.Responsibilities & Proficiencies: Office Operations, Community Housing Relations, Occupancy Statistics, Manager Relations, Customer Relations, Social Media Branding and platform management, Event Coordinating, Contracts & Addenda

Us

Wrote and edited six press releases. Pitched over 40 stories. Landed over 10 interviews, of which, five were placed in top tier media outlets.Responsibilities & Proficiencies: Client Communications, Crisis Management, Media Relations, Press Releases, Sales, Media Pitching, Vocus PR Database, Interview Arranging, Visions & Milestones Operations. Responsible for eHarmony, Popeyes, Protection1 and various other accounts.

Lake Buena Vista, Florida, Us

Facilitated the 2nd busiest attraction while receiving over seven documented guest compliments, including one from George A Kalogridis, president of the Walt Disney World Resort. Responsibilities & Proficiencies: Efficient and Safe Attraction Operation, Courteous and Magical Guest RelationsCompleted College Program May 2013

Rexburg, Idaho, Us

Supervised over 100 volunteers while leading a team of 15 direct and indirect reports as we hosted over 204 campus events. Responsibilities & Proficiencies: Organization Director, Event Manager, Volunteer Coordinator, Customer relations, Recruiting, Event Facilitation, University Relations, Promotions and Awareness Representative, Student Union Center Redesign

Responsibilities & Proficiencies: Marketing and Sales Manager, Customer Relations, Employee Relations, Operations Manager, Training, Vendor Relations, Awareness Campaign Manager.

Responsibilities & Proficiencies: Customer Relations, Employee Relations, Operations Manager, Training, Daily Accounting