Tia Hallanoro Email & Phone Number

Helsinki, Fi

Helsinki Metropolitan Area

Currently working at Gaia Consulting, a consultancy for sustainable business, part of Sweco Group. Responsible for Gaia's brand renewal and growth strategy, launched in 2022.

Helsinki Area, Finland

Brand strategy and implementation for S Group, a customer-owned network of companies in the retail and service sectors with more than 1 800 outlets in Finland. With nearly 40 000 employees and over 2,4 million co-op members, S Group has been creating well-being across the country since 1882.Leading a team responsible for implementing the S brand to marketing both in local cooperative societies and in chain operations.

Helsinki

Leading a team responsible for implementing the City of Helsinki international brand strategy and bringing it to life through brand touchpoints from marketing concepts to digital product development. In charge of Helsinki's brand identity spearhead, the MyHelsinki concept – all Helsinki city marketing is based on genuine and shared local recommendations.Projects:• Think Sustainably service – what if sustainable choices could be embedded into your everyday lifestyle? The Think Sustainably service helps to choose more sustainable ways of living in Helsinki and enjoying the city. It filters content from the MyHelsinki.fi website to suggest sustainable services, such as restaurants, shops, sights, events, accommodation and transportation.• MyHelsinki WeChat Mini Program in co-operation with Tencent team in China and smart-mobility pioneer MaaS Global (Whim app) team in Finland, awarded at Grand One 2019 as the Most Innovative Service of the Year.Other responsibilities as stated below.

Helsinki

Leading a team responsible for Helsinki’s international brand communication and marketing, also in charge of co-marketing concepts with f.e. Airbnb, Flow Festival Helsinki, Slush, Finnair and University of Helsinki.Other responsibilities include:• Service design, digital development, content strategy, SEO / SEM of MyHelsinki.fi, the official city marketing platform with over 3,6 million annual visitors.• Social media content strategy and creation: main social media channels (IG / FB / Twitter) reaching over 1,5 million people weekly.• Influencer marketing: #MyHelsinki Residence for KOLs / social and digital media influencers reaching over 300 million people worldwide.

Helsinki

Strategic Advisor in the "Brand New Helsinki" project aiming to define a shared vision for Helsinki in 2020.Responsible for co-creation of brand cornerstones as part of the research and analysis team. Thousands of people were invited to participate in the brand work, including local citizens, organisations, businesses, visitors and partners.For more information: www.brandnewhelsinki.fi/2020The visual brand identity of the City of Helsinki was re-newed as part of the project. The City of Helsinki adopted a new Helsinki logo and other new visual symbols with the thorough reform of the organization. More information: http://www.werklig.com/works/city-of-helsinki/

Helsinki / Stockholm

Developing international digital marketing for Lumene in co-operation with Stockholm-based subsidiary Perfect Fools. Other clients included Veikkaus and Sanoma Group.For more information: https://hasanpartners.fi

Helsinki

In charge of a creative team responsible for international brand renewal projects for clients such as Reima, OP Pivo, Bonnier and Stora Enso. Other projects included f.e. marketing concept and campaign planning for Elisa, Audi and Kotipizza.For more information: https://n2.fi

M.A.Ed, Behavioural Sciences, Adult Education, Sociology, Social Sciences

Minor In Leadership And Knowledge Management, Organizational Psychology, Industrial Engineering And Management

Education record