Tia Williams Email & Phone Number

United States

United States

Spearheaded strategic marketing initiatives at Hollman Inc., elevating industry leadership and brand recognition while driving customer acquisition.Established and led customer-centric marketing approaches, resulting in innovative campaigns effectively addressing customer needs.

Launched & lead development of the non-profit 501c3 foundation. Position Hollman Inc as purpose driven company. Positively impact the execution of 3 low-income high school locker room renovations.

Mid-South

Managed and developed strategic brand and customer engagement for the Mid-South region; overseeing 13 locations. Drove revenue increases through event & digital lead generation & nurture campaigns. Managed 8 marketing coordinators with in the region.

Plano, Texas

Managed a team of 5 direct reports, overseeing the daily operations within the marketing department. Partnered with internal teams to develop strategies that increased profitability.- Drove sales, increased traffic and brand awareness by managing and executing multiple marketing initiatives within the organization.- Ensured seamless Omni channel customer experience by leading the divisional content strategy for print, digital, and broadcast marketing.- Maximized divisional exposure by partnering with key cross-functional teams, including analytics and creative.- Increased profitability by collaborating with Department VP and merchandising team to align business and marketing priorities.- Managed, trained, and promoted direct reports from assistant to marketing specialist, as well as senior specialist.- Generated a double-digit sales increase during a re-launch shoe and handbag event by increasing marketing exposure through direct mail, pre-print, TV, radio, website, and email.

Plano, Texas

Managed multiple projects within the marketing division. Coordinated with a third-party advertising agency to standardize, design, and produce marketing materials.- Designed product demo presentations in order to train associates on presenting product benefits and features.- Developed and managed a specialty customer loyalty program and monthly community events.- Identified and increased marketing exposure through internal and external cross promotional medias.- Successfully executed the Martha Stewart Kitchen Project by managing the deliverables project calendar for the cross-functional team.- Served as the liaison between JCP and the Martha Stewart team and creative agency in order to ensure all customer facing marketing remained consistent.

Dallas, Texas

Suppport buying office in all Neiman Marcus Group (neimanmarcus.com, bergdorfgoodman.com, and cusp.com) online merchandising assortment needs and request for Fashion Accessories, Fur, Sunglasses, Intimates, and Children's- Established and maintained relationships with internal buying offices, departments and external vendors- Lead sample coordination for department photo shoots - Ensured accuracy of merchandise online copy, photography and product quality. - Prepared all presentations to ensure clear communication on department focus and photography request

Irving, Texas, United States

- Sample liaison between Photo Shoot Coordinators, buying office & photography studios - Assist Photo Shoot Coordinators with prepping samples for online & catalog shoots - Organize fashion samples for time efficiency of sample process

Dallas/Fort Worth Area

Performed as a member of the Dallas Cowboys Cheerleaders at home football games and appearances. Served as a spokesperson within the community, representing the organization at multiple press conferences, interviews, and TV appearances. Provided instruction as a teacher for the Official Dance Camp of the Dallas Cowboys Cheerleaders.

Irving, Tx

Assisted on multiple public relations campaigns in order to establish and maintain positive relationships within the community. Served as the communications liaison for the alumni organization and club events.

Dallas, Texas, United States

-Generated & processed initial new sale orders for the upcoming season to boutiques in southern region-Visual merchandised & styled samples for product presentations in order to generate revenue

San Antonio, Texas Area

Managed 50 accounts within the region. Educated customers and increased engagement through promotional events. Recognized as top regional Ketel One Vodka sales consultant.

Bachelors Of Science, Fashion Merchandising/Business Administration

Activities and Societies: Delta Zeta Sorority, Orchasis Dance Company, Fashion Merchandising Club

Advanced Marketing Certificate, Marketing