Tia Rantanen Email & Phone Number

Finland

Helsinki, Uusimaa, Fi

As a key member of the Stockmann leadership team, I am shaping and executing corporate strategy, driving cultural transformation, and ensuring financial sustainability. I lead marketing, communications, and sustainability efforts, overseeing a team of 50+ professionals across multiple locations and managing a multi-million-euro budget. My role includes steering brand strategy, digital marketing, and customer engagement initiatives, with a focus on driving marketing automation and personalisation programs to enhance customer experience. I have transformed the marketing department by embedding data-driven insights into our processes, enabling sophisticated marketing automation and personalisation initiatives. This shift has allowed us to deliver targeted campaigns, optimise customer journeys, and significantly enhance engagement and conversion.Additionally, I co-pilot commercial planning, setting sales targets and driving revenue growth. I also lead Stockmann’s communications and sustainability agenda, aligning stakeholder interests and delivering long-term value through strategic initiatives and effective communication. I have successfully steered the organisation towards Science Based Targets initiative and lead our efforts to navigate EU compliance regulations, ensuring Stockmann remains at the forefront of sustainability governance. Additionally, I am actively driving the exploration and implementation of circular economy business models.

Helsinki, Uusimaa, Fi

Leading the Stockmann Division marketing initiatives, designed to build best-in-class customer loyalty and growth.Responsible for overseeing the marketing strategy, planning and execution. In more detail, through a team of 50+ marketing professionals in three geographical locations, managing multi-million euro marketing budget including advertising, digital marketing, social media, events marketing, sponsorships and customer communications for Stockmann's eight department stores and ecomm.

Helsinki, Uusimaa, Fi

Helsinki, Uusimaa, Fi

Ninyes is Europe’s first marketplace selling pre-worn, only sustainably produced fashion from consumer to consumerLeading the development of Ninyes B2B operating modelDriving new business through strategic market positioningEstablishing strategic partnerships with stakeholders to increase revenue & ensuring client retention and loyaltyLead the internationalisation of business model once proof of concept realised in FinlandContract negotiationBrand promotion

Lahti, -, Fi

Responsible for the design, implementation, administration and communication of The Group’s sustainability strategy.Building a global program that will evolve with emerging trends in the Environmental, Social, and Governance (ESG) space, avoiding risk and maximizing on opportunities.Internally, establish sustainability goals and drive strategy to achieve and effectively communicate program strategy, goals and metrics to all levels of the organization.Member of The Group Leadership Team

Vantaa, Fi

In charge of Fashion BU strategy and new service concepts to the high-end fashion houses of the world. Responsible for leading the company into new markets, identifying new channels of growth, and reinforcing relationships with major partners. Led sustainability program design, strategy and communications. Member of the corporate management team.The role also leads Saga Furs brand, marketing, CSR and communications.Brand: Re-shaped the brand strategy to better match today’s business & changing market conditions. Communications: Created a sound communications strategy based on the union of customer desires and company output ensuring tight alignment with business strategy. Made sure that purpose and messaging are consistent around the company and its subsidiaries. Marketing: Polished the differentiation of company offering from competition to become more attractive to prospects. Built long term loyalty program for existing customers. Effectively executed strategy ensuring coherence and understanding through various layers of management. Crafted organisation’s corporate social responsibility mission and positioning.

Herzogenaurach, Bavaria, De

Lead local marketing strategy & programs for adidas Group (including adidas, Reebok & their sub-brands). Responsible for strategic marketing plans for key categories such as running, football, leisure, fitness and training. Developed successful marketing plan for running category which boosted sales in footwear by 36% (strategy, positioning, target audience, messaging)Responsible for strategic communications plan for long-term brand building including PR and ambassador programs which increased brand preference among the target audience Increased adidas’ share of voice by 40% in industry-wide discussions in running category via focused thought leadership programLeading local Sports Marketing planning ensuring a perfect mix of contracted symbols and assets to support marketing strategy.Participated establishing adidas as leader in sustainability in its field

Gb

Responsible for leading the development and execution of AUiT’s internal communications strategy and change management. Translated company’s vision and goals into comprehensive long- and short-range plans with clear impact. Developed and implemented a clear communications strategy which was consistent across all aspects of external and internal communications. Responsible for working closely with the Executive team as well as regional sales/marketing leads to develop and execute on PR planning, strategy and activities.

Espoo, Southern Finland, Fi

Responsible for thought leadership and communications strategy for Nokia's Entertainment BU covering products and solutions in the consumer smartphone, music and entertainment space. Lead strategy development, PR campaign creation and stakeholder management working with record labels, artists, agencies and other key stakeholders in the area of social entertainment.

Espoo, Southern Finland, Fi

Espoo, Southern Finland, Fi

London, London, Gb

Client experience:Cisco Systems EMEA (Mobility, Security, Content Networking), webMethods (EAI), Freshwater Software (Network Performance Monitoring), RiverSoft (Network Management), Borland (Software Development), EPO.com (online banking)

Ba (Honours), Marketing And Pr

Education record