•Manage commercial projects, including tracking production progress, casting, and coordinating schedule with talents, crew, and facilities•Assist the whole production and shooting process for State Farm and Tuniu.com from outlining campaign goals, synthesizing campaign ideas to executing the shoot•Serve as the main point of contact for the director, producers, and clients from Greater China region to facilitate the overall success of the campaign and to seek potential collaborative opportunities for new ad campaign•Design company website and develop content to generate buzz and to attract more potential customers

•Created and executed marketing plans for various social media channels to boost media exposure, resulting in increasing 107% of unique visits and positive media reviews•Researched and analyzed collaborative opportunities with local artists and designers; proposed value-added initiatives, such as partnerships with new vendors and cross-disciplinary cooperation•Planned and implemented events, including art installation openings, designer’s marketplace, and projects that inspired healthy and balanced life-style; promoted events through local event sites (e.g. LA Weekly and DoLA)

•Served as the key communicator for the director, producers, and clients from Greater China region to successfully accomplish the shoot and to seek for potential collaborative opportunities for new ad campaign•Assisted in State Farm commercial pre-production and onsite management, enhancing productivity and orderliness

•Proposed and developed creative ideas, images, and words for printed, TV, radio, and billboard advertisements to achieve marketing goals•Led a team of interns to conduct in-depth market research and incorporate findings into promotion blueprint

Microcinema “Happily Vacation” •Collaborated in editing and finalizing the script, location scouting, and casting in pre-production•Operated clapboard and assisted in managing location during the shooting•Produced the microcinema to increase customers’ awareness for a new real estate project

Microcinema “Single & Together?” •Participated in script editing and finalizing, and casting•Planned for the press release by deciding the media platform and creating the contents•Produced microcinema to advertise a new-build property•https://www.youtube.com/watch?v=ZCJFfqjBkSo

•Responsible for program rundown, editing, copywriting, and media coverage/conferences for a food program•Ensured the flow of programs by confirming schedules with all cast and shooting crew