Established and curated social media platforms for over nine brands including Liverpool Jeans, Amanda Marmer, Cuore & Pelle and Venice Beach Candle CoOversaw a team of four to create engaging and consistent brand messaging across all social media platforms, website and email messagingEmployed marketing strategies to grow client’s social media presence, promote brand awareness and generate sales, leading to an average sales increase of 400%Developed nine weekly email cycles to subscriber lists up to 500kCreated extensive marketing calendars to direct all email and social contentManaged a digital advertising budget of 84k with a consistent CTR of 1.5%Produced monthly reports for all brands - reporting key metrics about their web traffic, social media presence and e-commerce goals. Identified and provided solutions to problem areasWorked with a UX specialist to help optimize client’s e-commerce sales Designed Shopify sites and provided training for five of the agency’s clientsWorked with key influencers and companies such as The Bachelorette on ABC, Hattie Wattson, Jules Smith, Lazer Kitten, Alfred Coffee, Danielle Perry, Philosophy, Nicole Sadozi, Ivy + Astor and Create & Cultivate to establish product collaborations, giveaways and product promotion

-Developed a comprehensive social media approach, building ad campaigns and driving content strategy to build brand presence and reach-Launched brand business pages and accounts on platforms Pinterest, Snapchat and Tumblr-Created and styled content for social media campaigns-Produced all graphic work for The Closet Trading Co. in-store signage, marketing materials, website design and logo-Managed the brand's social media community - monitoring and engaging with customers-Produced a minimum of 4 monthly marketing lifecycles-Developed and ran the E-Commerce divisionEngaged an international audience by introducing, developing and running the e-commerce division -Prepared a quarterly event and marketing calendar and produced corresponding content for social media platforms and the company blog-Led creative content creation, conception and styling -Strategized to define, manage and enhance the company’s brand and ensured all marketing met defined objectives-Produced creative, low cost marketing solutions

-Developed an email marketing system through Constant Contact and implemented strategies through the use of social media and in-store marketing campaigns-Launched brand business pages and accounts on platforms Instagram, Facebook and Twitter-Partnered with local boutiques and well-known brands, including Rory Beca, Gypsy 05 and Free People, to acquire dead stock, enriching inventory and increasing sales-Built clienteling system, providing the company with an extremely low cost tool to increase revenue, client return rate and brand loyalty while consistently exceeding sales goals

-Designed a training system that cut new employee training time by 2/3, saving the company payroll costs-Managed and trained a team of 10 and ensured an even work flow in the store cutting down on inefficiencies-Created and executed a comprehensive customer service strategy (implementing core values from The Walt Disney Company and Apple) that focused on developing long term, loyal clients, which resulted in an increase in overall sales during the opening of a large corporate competitor