Own national media relationships to bring clients' stories to life. Counsel account teams on media relations, strategies, programs and pitches.

• Serve as day-to-day client contact for Sealy, Crocs and Heinz accounts• Co-manage and lead several accounts within consumer and health divisions • Develop, build and maintain strong relationships with key media (print, broadcast and online)• Create annual multi-million dollar budgets, remain fiscally responsible for each account’s budget• Consistently surpass projected media impressions for each national PR campaign• Opportunistically pitch clients to national, regional and local media to generate coverage in top-tier outlets (“The Today Show,” USA Today, New York Times, CNN, MSNBC.com, ESPN.com and WebMD.com)• Support agency’s business development efforts by obtaining new business leads• Participate in and develop new business presentations• Develop and implement strategic public relations & crisis management plans• Craft press releases, media alerts, client monthly reports and recommendations • Provide preparation and on-site assistance to clients onsite at various national trade shows and events• Assist Group VP’s; Manage account executives, assistant account executives and office interns

Assist in creating strategic public relations & crisis management plans; Write press releases, media alerts, client monthly reports, as well as additional media materials; Assist the management of several accounts within the entertainment and consumer entertainment divisions; Opportunistically pitch clients to national and regional media to generate coverage; Maintain and develop contacts and relationships with media; Provide assistance to clients onsite at various national trade shows and events, and facilitate media coverage pre and post events; Support agency’s business development efforts by conducting research for new business presentations; Participate in new business presentations; Assist Account Supervisor and Group VP, as well as oversee office interns.

• Conducted product promotions, executed national marketing programs and coordinated events for top-tier accounts including Absolut, Bacardi, Hard Rock Café, BMW, Miller Genuine Draft, Miller Lite and Level Vodka• Interacted with customers and clients one-on-one to develop repeat business and generate new sales• Consistently generated additional revenues utilizing thorough product knowledge • Maintained communications with wholesalers and retailers• Trained new employees using expertise of hospitality and personal service • Prepared and distributed promotional materials

Helped book, coordinate and execute events; Supplied events, program and initiatives with appropriate marketing materials; Communicated with clients about events and conducted post-event follow-up; Planned events while working within budget