Tiannuo He Email & Phone Number

New York City Metropolitan Area

Rochester, New York, United States

• Coordinated with a team of six consultants to devise and execute a Vacant Storefront Activation Plan in collaboration with the City of Rochester. This initiative contributed to an increase in occupied storefronts, fostering economic growth and contributing to the revitalization of the community.• Developed a comprehensive three-year plan aimed at the annual launch of four new retail and restaurant outlets. This strategic approach resulted in the addition of 12 new businesses within three years, significantly enhancing downtown Rochester's business landscape.• Established and managed a startup-friendly support system, informed by research on best practices from cities like Seattle and Denver, fostering innovation and program excellence.

Shanghai, China

• Performed due diligence on the top financial companies by researching and analyzing the financial products to ensure asset safety and assess potential investments.• Analyzed industry-standard websites and developed best-practice website content requirements to aid in website creation for personal and institutional investors, leading to an increase in active users.

Shanghai, China

• Strengthened an online database to overwatch and manage the clothing rental system and maintained relationships with more than 30 Chinese celebrities.• Developed the planning of marketing and fashion events, updated social media pages, and created a client information system.

• Utilized NAD database system, Excel PivotTable, Macro, and PowerPoint to perform multi-period omnichannel market overviews and data visualization with Indian co-workers for the client, a top FMCG company, contributing to clients’ internal growth rate of 2.3%.• Designed automated templates and led 3 interns to produce and double-check sales reports for the client, cutting 30% time needed.• Recommended 3 potential business traction opportunities by executing external market research about competitors’ pricing strategy, customer segmentation, and distribution analysis to help the client with price flagship products and expand product lines.

• Applied SQL to collect digital marketing data from Alibaba Data Bank, analyzed behavior data to form consumer profiles and weekly sales dashboards, and presented digital marketing strategies based on consumer segmentation from A/B testing.• Collected key competitors’ promotion strategies, conducted competitive product analysis, and summarized competitors' selling activities, leading to dynamic pricing suggestions, and contributing to 18.5% sales growth for the year.

Master'S Degree, Marketing Analytics, 3.94 / 4.0

Activities and Societies: Simon Vision Consulting, the Chinese Music Ensemble Of Rochester

Bachelor Of Arts - Ba, Finance

Education record

Activities and Societies: President of promotion department