• Independently managing accounts on the daily basis, responsible for clients’ effective communication and project execution• Supporting the planning team in overall brand strategy development projects• Leading the senior account executive and interns in conducting industry landscape scanning, competitor analysis, and other desktop research• Overlooking the team’s business-related documents, including contracts, quotations, and internal process supporting materials• Keeping the account director updated about the projects’ status and suggesting solutions during crisis times

• Supported the Account Director in offering digital communication service to clients, including online campaign, web design, e-commerce promotion, and viral video shooting.• Provided clients with business consultant service, along with full journey communication strategy, integrated marketing advice, and event planning. • Coordinated the internal creative, consultant, project management, and UX resources based on the brief from clients• Managed the external relationship with clients and third-party partners• Participated in major pitches, conducting intensive research before the preparation, tracking the status of each involved team, and keeping contributing millennial insights

• Supported the account team in digital communication, including website designing, Html5 creative development, online campaign, and social media engagement• Maintained active communication and close relationship with clients to push the projects forward• Coordinated internal resources upon clients' requests• Involved in major pitches, keeping comprehensive meeting minutes, and contributing millennial insights to the business consultant team• Served clients in an array of top 3 auto brands, B2B brands, and top 1 industrial real estate company

• Rotated in main disciplines within Ogilvy& Mather Beijing office, including Ogilvy AD, Ogilvy PR, Neo@Ogilvy, H-line Ogilvy, and Ogilvy one• Served top 3 luxury auto brands in China as the account executive and junior planner in four disciplines• Kept effective communication with clients, vendors, and internal team members• Involved in four major pitches and contributed millennial insights in the strategy parts

• Actively involved in the development of press releases, editing, and proofreading over 15 articles• Distributed press releases and followed up with telephone and e-mail• Arranged interviews for radio programs and print media upon journalists’ requests• Monitored the mainstream media and collected media clips daily• Drafted and updated media lists for clients in the field of business, education, and lifestyle

• Conducted online research on current events and stakeholders and reported to the director• Assisted the planning and preparations for 5 events with 50-200 people each time• Explored potential guests for events and collected their contact information in Excel• Drafted invitations and thank you letters to over 20 guests and speakers

• Managed the official account on social media platform Wechat to generate readership• Brainstormed news topics to be covered every week, mostly in the field of culture and literature• Read and selected news stories for at least 10 pages of newspaper weekly• Assisted the graphic design team in creating contents using Adobe InDesign

• Edited and published news contents for the official website and IOS app Wifi Xuzhou• Designed surveys to detect audience opinions on current events every week• Assisted the production team in shooting news videos and interviewing people• Produced one promotional video of the self-made dating show using Adobe Premiere

• Conducted interviews on local housing and city planning daily• Produced special news on protecting cultural heritage in rural areas of China • Independently covered over 20 press conferences