Tiara M. Williams, M.A. Email & Phone Number

Nevada, United States

Las Vegas, Nevada, United States

Las Vegas, Nevada, United States

Identify and develop targeted promotions and business development opportunities for Kraft Heinz Food Service portfolio of 3,000 SKUS with broadline and independent distributors and operators in the $28M Las Vegas territory.• Utilize Salesforce to create and manage large distributors, operators, and casino groups trade budgets and contracts.• Increased territory sales by 13% in Q3 and Q4 by achieving top SKU assortment for broadline and independent distributors.• Successfully executed k-12 Clark County School District and achieved pipeline target with over $200k in new business and developed over $800k in new opportunities for Q4 of 2021 to fuel new growth.

New Orleans, Louisiana

• Manage sales and distribution for accounts surpassing $23M in annual revenue across the Gulf Coast Region.• Successfully increased Innovation and revenue in territory by 20% in a 3-month period.• Utilize selling tools such as Nielsen data and market information to secure product distribution for new items, seasonal promotions and cross merchandising ideas.• Boost sales numbers with proactive account servicing and diligent relationship building.• Execute space management and price monitoring projects, generate sales, and shelving initiatives to achieve maximum visibility of product assortment and realign Kraft Heinz share of the stores shelving to reflect Kraft stake.• Lead category and business reviews with headquarter buyers to promote positive sales growth.

Columbia, South Carolina Area

Successful territory management increasing annual sales by 9%• Manage, develop, and maintain business relationships with store management and decision makers to effectively upsell and drive growth and revenue for Kraft Heinz and the Columbia, SC territory.• Utilize Pulsar Insights and Content Library information to identify gaps, close gaps and drive consumption.• Conduct in depth business reviews, analyze customer information, and business trends to produce year over year positive numbers.• Cross merchandise Kraft Heinz products in different store departments to drive growth and revenue.• Awarded “ISP of the Month” for the months of November and December.• Highest OBS in the entire country at 222% in Q4.

Virtual, Usa

• Develop proposals including media opportunities, targeted outreach lists and detailed timelines consistent with clients public relations strategy.• Pitch interviews and story ideas to media outlets• Expand brand awareness through launching new product campaigns.• Plan and develop business and social media strategies.• Write and distribute press releases for client companies.• Develop crisis communication programs, writing strategic plans and preparing clients for potential crisis scenarios.

Houston, Texas

•Contributed to 6% of team sales by developing relationships with consumers.• Grand slam winner for the months of October through March, selling over $2,000 dollars’ worth of accessories each month.• Planned customer appreciation events every first and third which resulted in an increase of the store net performance score by 15% in the months of Jan and July.• Facilitated morning meetings and coached management and peers on new products being added to inventory.• Floor managed the staff throughout the day to improve the customer experience.• Prepared deposits, filed inventory reports and transferred equipment to different locations within the store channel.

Daytona Beach, Florida Area

• Executed the successful launch of the community outreach campaign increasing company brand awareness by 10%in the Central Florida area.• Used the social media platform Facebook to create an interactive online community growing social media presenceby 17%.• Analyzed market research data using qualitative and quantitative methods to connect company with targetaudience.• Substantially increased public awareness though ongoing media and community outreach.

Daytona Beach, Florida Area

• Achieved a strong social media presence through Facebook and Twitter.• Developed internal and external press releases and newsletters using adobe.• Responded to public inquiries and media request via telephone, social media and email.• Created fact sheets, excel charts, and brochures for employees, media and public.

Daytona Beach, Florida Area

• Coordinated and managed sponsorships and sponsorship activations.• Oversaw the set-up and operation of promotional booths at local athletic events.• Developed Cateye Cam to interact with community and students at sports related events.• Produced sports streaming packages resulting in revenue growth and customer base of 20%• Trained sales team on streaming packages, acquiring consumers and generating revenue.

Master'S Degree

Bachelor Of Arts (B.A.)