I’ve stepped into a new role, where I’m focusing on global news and fostering strong connections with international institutions both in Indonesia and around the world.Alongside this, I’m also passionate about educating and engaging audiences through kumparan’s social media programme called ‘explained.’

During my time as a Student Ambassador for International Journalism Week 2022, themed "Journalism in Times of Conflict and Tension," I played a vital role in promoting and organizing the event. I actively contributed by producing a creative video highlighting the significance of IJW2022. Additionally, I had the privilege of conducting an insightful interview with Dr. Taras Fedirko, a renowned social anthropologist specializing in media, oligarchy, and war in Ukraine.As a dedicated student ambassador, my profile was prominently featured on the department's website, showcasing my involvement and contributions to my department and the event. Moreover, I proudly represented MA Global Journalism as a representative during the online open day, offering prospective students the opportunity to engage with me directly. I provided valuable insights into my programme, addressing inquiries about the course, workload, and student life at Sheffield.

- Established and maintained relationships with over 1000 brands and institutions through effective communication and negotiation skills within a year.- Enhanced influencer personal branding by curating diverse and engaging content on social media platforms.- Achieved a remarkable 20% increase in social media followers, reaching an audience of over 3 million viewers and garnering more than 300,000 likes.- Communicated and collaborated with dozens of other social media celebrities to support the influencer’s work and relationships.- Innovatively conceptualized and implemented ideas, moving beyond traditional endorsement content to effectively develop influencers’ personal brands.

• Responsible as the editor-in-chief for Lookats Media.• Skillfully curating engaging content, encompassing text posts, videos, and images, to effectively captivate audiences across various social media platforms.• Collaborating with macro-influencers to produce impactful podcasts centered around creative content and business topics, fostering meaningful conversations and insights.• Spearheading the organization and development of innovative social media strategies and campaigns, ensuring optimal audience reach and engagement.

A presenter for the esteemed Bandung TV show, "Seputar Bandung Raya (SBR)." As the flagship program of Bandung TV, SBR holds a prominent position as a daily prime-time broadcast.

- News Supervision: Oversee and ensure the quality of news produced by users and 36 local media outlets in Indonesia, focusing on both writing and content aspects.- Daily News Planning: Develop comprehensive daily plans for regional news coverage, ensuring timely and relevant reporting.- Editorial Editing: Edit and rewrite local news articles prior to publication on social media, web platforms, and the Kumparan application, maintaining high editorial standards and maximizing engagement.- Performance Monitoring: Utilize Google Analytics to monitor and evaluate the performance of users and publishers, gaining valuable insights to optimize content strategies and enhance audience engagement.

At Kaloria Studio, a renowned fitness center, I managed and curated content for their social media platforms, including Facebook, Instagram, and WhatsApp. My primary objective was to foster audience growth and enhance customer engagement through compelling and targeted content.In addition, I diligently monitored site metrics to gauge performance, gain insights, and optimize content strategies. I actively responded to reader comments, addressed inquiries, and built strong connections with the community. Moreover, I oversaw the creative design aspects, ensuring visually appealing and cohesive content across all social media channels.By effectively utilizing social media platforms and employing a data-driven approach, I contributed to the success of Kaloria Studio in reaching and engaging with its target audience while upholding its brand identity and values.

As a Social Media Manager for the Paragon Innovation Summit on 12-13 October 2018, I spearheaded creating and distributing captivating written and graphic content across various digital platforms. This national-scale event boasted an impressive lineup of speakers and successfully attracted thousands of participants.My responsibilities included crafting engaging content in e-newsletters, web pages, and social media messages to promote and highlight the different segments of the summit. These segments included ParaTalk with Inspiring Speakers, Inspiring Lecturer Awarding, Scholarship Exhibition, Innovation Corner Exhibition, Special Music Performance, Awarding Doing Good Challenge Competition, and more.

I have been a radio announcer for three years, which allowed me to be a host of various events both on and off-campus.Radio Program:- Open for Business (2015-2016)- On Repeat (2016, 2018)Event MC:- 41st Jazz Goes To Campus organized by FEB University of Indonesia (2018)- Perempuan dan Karier by Femme in STEM (2018)- Dreamlab by AIESEC Bandung (2018)- Design Action bdg by Bandung Creative Community Forum (2017)- Maroon Night by Ikatan Alumni Planologi ITB (2017)- 4AM Festival by Maranatha University (2017)- Focal Point Bandung (2017)- 57th Anniversary of HMP PL ITB 'Maroon Day' (2016)- Opening Ceremony of IX ITB Olympics (2016)- Tenggara League ITB Gathering (2016)- INTEGRASI ITB 2016 by ITB Student Orientation (2016)- Wisuda Night April by HMP PL ITB (2016)- Wisuda Night October by HMP PL ITB (2015)- Radio Open House Unit by ITB Student Cabinet (Aug 2015)- OSKM ITB 2015 by ITB Student Orientation (2015)- Ministry of External Relations ITB Student Cabinet Gathering (2015)- Gathering I, II and III of SAPPK 2014- 3DUFAIR by 3SHS Bandung (2013)- Scout Day Ceremony by West Java Provincial Government (2010)Event Moderator:- Be Healthy Be Wealthy by SBM ITB 2020 (2017)- Let’s Break Our Limit Seminar by PT Paragon (2017)- Inspirational Seminar of Centralized Training OSKM ITB by ITB Student Cabinet (2016)- Ganesha Exhibition Programme by LFM ITB (2016)- Inspirational Seminar of Centralized Training OSKM ITB by ITB Student Cabinet (2015)

As the Marketing Director for Urban Motion Vol. 2.0, I held a key position overseeing two divisions: publication and production. This allowed me to take charge of marketing and communications strategies and shape the organisation's overall branding and image.My responsibilities included preparing annual marketing plans, creating a comprehensive calendar of campaigns and events, and strategically planning the marketing budget. Additionally, I conducted market analysis to gain valuable insights and inform decision-making processes.

I held responsibility for planning, executing, and managing marketing campaigns across various social media platforms for multiple events. I successfully managed a dedicated budget allocated for promoting social media posts and implementing pay-per-click (PPC) advertising. This involved strategic allocation of funds to optimize reach and maximize the return on investment.

I was completing the legal product assistance document for Karangasem Regency by compiling a technical material document and RTRW Karangasem, Bali. Apart from that, I went a survey to West Sumbawa to complement the KSK Pototano RDTR document.

I was responsible for revolving around organizing and running marketing campaigns over social media platforms (such as Facebook, Twitter, Instagram, and website). I created content, including text posts, videos, and images for use on social media also developed new social media strategies and campaigns.Moreover, I managed a budget to spend on promoting social media posts and pay-per-click (PPC) advertising.