Tiara Puglisi

Tiara Puglisi Email and Phone Number

Director of Global Marketing, The Sims @ EA | Integrated Marketing & Product Marketing Leader | DEI & Community Advocate @ Electronic Arts (EA)
Redwood City, CA
Tiara Puglisi's Location
New York, New York, United States, United States
About Tiara Puglisi

I like to build, grow, connect and launch things - brands, products and people. I’m a communications strategist, business strategist, data enthusiast and wearer of multiple hats with experience across the media spectrum including intensive digital experience in both brand driving and rigorous acquisition practices across a diverse set of Fortune 500 and start-up brands, from B2B to B2C.I specialize in integrated marketing and all of the media: Partnerships, Paid Media,, Social, Experiential, PR, SEM and SEO, TV, OOH and Print.My personality type is Campaigner (ENFP) with that little spark of madness. I also enjoy beer and running. Just not at the same. Specialties: Awareness/Branding, Communications Planning, Demand & Lead Generation, Direct Response & ROI-centric campaigns, Search and Display Strategy, Hispanic & Emerging Segments Marketing, App Development, Download Acquisition and Engagement, Social & Blogger Outreach, Team Building, Team DevelopmentAll of the verticals:Fashion/Beauty/Skincare: Kiehl's, StriVectin, Avon (.com & representatives), MetaDerm (P&G) AllSaints, eBay FashionRetail: KmartHealthcare: Kaiser PermanenteTech: Apple, Google, SamsungB2B: SAPCPG: Hain CelestrialBaby/Kids: Earth's BestFinancial Services; New York Life, Western UnionSports: Major League Baseball, Tough MudderQSR: Panera BreadSweets/Confections: Hershey brands, GodivaAirline/Travel: LufthansaTelecomm: Verizon

Tiara Puglisi's Current Company Details
Electronic Arts (EA)

Electronic Arts (Ea)

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Director of Global Marketing, The Sims @ EA | Integrated Marketing & Product Marketing Leader | DEI & Community Advocate
Redwood City, CA
Website:
ea.com
Employees:
5
Tiara Puglisi Work Experience Details
  • Electronic Arts (Ea)
    Director Of Global Marketing, The Sims Franchise
    Electronic Arts (Ea) Apr 2022 - Present
    Redwood City, Ca, Us
  • Electronic Arts (Ea)
    Director, Global Brand Marketing (The Sims & Skate)
    Electronic Arts (Ea) Mar 2021 - May 2022
    Redwood City, Ca, Us
  • Electronic Arts (Ea)
    Director, Strategy (Marcom Creative)
    Electronic Arts (Ea) Sep 2020 - Apr 2021
    Redwood City, Ca, Us
    Leading marketing and communications strategy for The Sims, Star Wars, EA Play and new IP.
  • Fishbowl
    Community Leader
    Fishbowl Mar 2020 - Present
    New York, Ny, Us
    Fishbowl is a platform for professionals of the same industry to have honest career conversations. As a community leader, I work to push the industry forward through productive conversations.
  • Argonaut
    Brand Strategy & Comms Planning
    Argonaut Jun 2020 - Sep 2020
    San Francisco, Ca, Us
  • R/Ga
    Group Director // Head Of Connections Strategy
    R/Ga Jan 2017 - Jun 2020
    New York, Ny, Us
    - Established vision, credentials, processes, job descriptions and role competencies for an integrated, cross-functional strategy practice at R/GA- Grew team +40% and revenue +117% in the first year (team +5x over 3 years) and expanded discipline across 5 R/GA offices- Created a dynamic, high-performing, yet fun culture with a team of 20 diverse, t-shaped planners across the US & UK- Pitched and won $10million in revenue in one quarter- Won a few awards - Effies, Shortys, Webbys, AICP
  • Anomaly
    Communications Strategy Director
    Anomaly Jun 2015 - Jan 2017
    New York, Ny, Us
    Focused on helping our brands connect with people in meaningful ways at the right time and place.Panera: "Food as it should be"Jolly Rancher: "Keep on Sucking"New York Life: "Be Good at Life"Major League Baseball: "Caps On"Duracell Social StrategyP&G InnovationsGoogleNo. 1 on Ad Age's 2017 Agency A-ListNo. 4 on Ad Age's 2016 Agency A-ListAd Age Creativity Innovators
  • Iced Media®
    Director Of Media
    Iced Media® Jan 2015 - Jun 2015
    New York, New York, Us
    A few highlights:Responsible for development of business plan to monetize iced media’s media offeringProvided strategic and tactical recommendations and implementation for iced media's client rosterConducted an audit of internal media operations, processes, and relationships with a focus to make them more efficient, profitable and streamlinedA few clients:Keihl'sKmartStriVectinHain Celestrial
  • Mullenlowe Profero
    Media & Analytics Director
    Mullenlowe Profero Jun 2011 - Jan 2015
    London, Gb
    A few highlights:Worked across Profero's media clients (and prospective clients) developing holistic branding and acquisition campaign strategies encompassing a variety of disciplines within the agency including: creative, media (display, RTB & Premium, PPC, SEO, Social, Mobile), planning, UX and Data & Analytics. Lead data and analytics and built cross-channel campaign tracking solutionsManaged team resources and staffing as well as developed team learning programsA few clients:Kaiser PermanenteEnergy Upgrade CaliforniaAppleAllSaintsTough MudderSmirnoffThe New York TimesAvonWestern Union
  • Mindshare
    Senior Associate
    Mindshare Jan 2011 - Jun 2011
    London, England, Gb
    SAP, Global (B2B, SMB)Lead Generation & Lead NurturingAwareness ("Run Better," "A Clear New World")
  • Mindshare
    Associate
    Mindshare Feb 2010 - Jan 2011
    London, England, Gb
    SAP, Global (B2B, SMB)Lead Generation & Lead NurturingAwareness ("Run Better," "A Clear New World")
  • Madison Square Garden/Fuse Tv
    Sales Planner
    Madison Square Garden/Fuse Tv Oct 2008 - May 2009
    New York, Ny, Us
    Online media - Digital Ad Sales

Tiara Puglisi Skills

Digital Media Digital Marketing Digital Strategy Media Planning Advertising Media Buying Integrated Marketing Mobile Advertising Social Media Sem Account Management Web Analytics Analytics Google Analytics Comscore B2b Marketing Market Research Negotiation New Business Development Emerging Markets Recruitment Advertising Business Analytics Google Adwords Media Strategy Roi Strategies Audience Segmentation Hispanic Market Management Of Multi Disciplinary Teams Paid Search Strategy Cost Per Acquisition Creative Optimization Real Time Bidding Demand Side Platform Ad Exchanges Retargeting Attribution Modeling Omniture Display Campaigns Advertising Operations Marketing Strategy Strategic Planning Marketing Customer Acquisition Project Management Leadership Management Connections Planning Communications Strategy Doubleclick Financial Services

Tiara Puglisi Education Details

  • St. John'S University, The Peter J. Tobin College Of Business
    St. John'S University, The Peter J. Tobin College Of Business
    French

Frequently Asked Questions about Tiara Puglisi

What company does Tiara Puglisi work for?

Tiara Puglisi works for Electronic Arts (Ea)

What is Tiara Puglisi's role at the current company?

Tiara Puglisi's current role is Director of Global Marketing, The Sims @ EA | Integrated Marketing & Product Marketing Leader | DEI & Community Advocate.

What is Tiara Puglisi's email address?

Tiara Puglisi's email address is tpuglisi@ea.com

What is Tiara Puglisi's direct phone number?

Tiara Puglisi's direct phone number is +164657*****

What schools did Tiara Puglisi attend?

Tiara Puglisi attended St. John's University, The Peter J. Tobin College Of Business.

What are some of Tiara Puglisi's interests?

Tiara Puglisi has interest in Education, Disaster And Humanitarian Relief.

What skills is Tiara Puglisi known for?

Tiara Puglisi has skills like Digital Media, Digital Marketing, Digital Strategy, Media Planning, Advertising, Media Buying, Integrated Marketing, Mobile Advertising, Social Media, Sem, Account Management, Web Analytics.

Who are Tiara Puglisi's colleagues?

Tiara Puglisi's colleagues are Ahmad Hozoor, Ali Games, Joe Pieters, Dcie, Charulata Kamde, Bethan Duford, Asas Hasas, Mallikarjun Reddy.

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