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Created a 6-month digital marketing strategy to execute the team's goals.Developed various responsive landing pages to compel users to purchase products and services.Developed an intricate sales funnel that turned leads into loyal customers.Edited an assortment of website copy. Produced dynamic and engaging emails increasing awareness and sales.Was available to troubleshoot any marketing queries from the team.Developed several e-courses. Set up CRM and updated leads.Created workflows and automation which led to better organization and communication. Led monthly team meetings to stay in line with company goals, visions, and missions.

Managed social media channels. Engaged with the target audience while building a community. Wrote and designed compelling monthly newsletters. Led successful campaigns which reached goals and KPIs. Wrote and assisted with press releases and the media. Organized interviews with Masterworks executives and the media. Represented Masterworks and Bermuda in Fort-de-France, Martinique as a delegate in the Museums Association of the Caribbean annual conference. Represented Masterworks and Bermuda in Washington, DC at the annual Museums Advocacy Day, as a first-time delegate.

Developed and implemented an annual promotions calendar increasing awareness and sales. Managed website content and social media daily.Created various digital assets for social media channels. Liaised with the overseas marketing team to execute desired goals.Created a successful “Product of the Week” social campaign, which saw an immediate uptick in sales. Hosted weekly meetings to stay in line with the company vision, mission, and goals.

Wrote engaging, SEO-friendly blogs daily. Managed social media channels (Facebook, Instagram, Twitter, YouTube, Periscope). Wrote compelling web copy for 8 websites and worked alongside a team of web developers to manage 8 WordPress Websites. Created partnerships with local hospitals and charities. Built and nurtured a social community in the field of medical weight loss.