Tia Taffer Email and Phone Number
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Award-winning digital and brand marketer with 15+ years of experience driving strategies across agency and in-house roles. Experienced at managing multi-million dollar accounts and delivering high-impact marketing campaigns, including Grand Effie and Clio-winning initiatives. Expertise spans digital marketing, brand strategy, integrated campaigns and MarTech stack management. Skilled at leading cross-functional teams, developing innovative marketing solutions for both commercial and mission-driven organizations. Passionate about leveraging data-driven insights to create compelling campaigns that deliver measurable results across digital, brand, experiential, and analytics platforms.
Potential Energy Coalition
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Potential Energy CoalitionVienna, Va, Us -
Marketing StrategistSelf-Employed Jul 2024 - Present
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Vp Of Digital Engagement, MarketingTruth Initiative Jul 2021 - Jun 2024Washington, Dc, Us- Dynamic marketing leader; during tenure managed strategy and teams across brand, digital, experiential, digital advocacy and analytics / MarTech - Led transformation of truth campaign social and site strategy including management of digital and social agencies, creative development and production.- Managed agency and internal team in development of Grand Effie winning campaign “It’s Messing With Your Head” including development video production, social and website strategy- Oversaw MarTech stack which included Salesforce, LiveRamp, Adobe, Mobile Commons and Drupal platforms- Partnered with advocacy team to develop campaign strategy to drive and nurture leads -
Managing Director MarketingTruth Initiative Jan 2019 - Jul 2021Washington, Dc, Us -
Account DirectorConnelly Partners Aug 2016 - Dec 2018Boston, Ma, Us -
Vp, Marketing DirectorArnold Worldwide Mar 2010 - Aug 2016Boston, Ma, UsVP, Marketing Director (January 2015 - present) Marketing Director (March 2013 - January 2015)Account Supervisor (March 2010 - February 2013)Carnival Cruise Line• Work closely with SVP Marketing Director to develop scope of work and oversee account team of six to seven • Partnered with integrated team including digital development, brand planning and social/content strategists to launch content marketing campaign that successfully drove brand engagement• Management of complex national & local campaigns from development of brand strategy through to creative development and productiontruth (Legacy Foundation) 2014 Silver Effie for "Ugly truth" and 2012 Bronze Effie for "Unsweetened truth"• Account lead responsible for senior client management and day to day account operations • Led development of integrated campaigns including production of TV & cinema spots, 24-part web series, digital campaign, site relaunch and social content -
Account SupervisorModernista! Dec 2008 - Mar 2010Boston, Ma, UsPalm Account- Managed 2010 Verizon launch campaign including TV, interactive and 8-market station domination outdoor campaign- Oversaw production of integrated 2009 brand launch campaign, including TV, interactive, digital outdoor and print - Facilitated development and production of innovative on device creative, including interactive first-use experience - Assisted media planning team to develop and implement 2009 campaign- Handled day-to-day client needs including budget management, billing and competitive reporting -
Account ExecutiveModernista! May 2007 - Dec 2008Boston, Ma, UsHearts On Fire, Product (RED) Accounts- Main agency point of contact for Hearts On Fire account; handled all client needs, supervised account coordinator- Managed production of luxury campaign for Hearts On Fire couture line- Supervised development and production of two Hearts On Fire brand campaigns including radio, TV, print and outdoor- Developed and implemented (RED) Holiday pop-up store from design work through to staff training -
Account ExecutiveMullen Jan 2006 - May 2007Boston, Los Angeles And New York, UsLendingTree Account- Managed PGA Tour sponsorship and integrated promotional campaign; supervised relationships with partners, oversaw creative production (DRTV, print, DM, online) and assisted internal LendingTree departments to carry out promotion- Coordinated with LendingTree public relations to develop consumer advocacy print campaign - Assisted team in reacting to industry trends and tracking LendingTree business performance -
Account ExecutiveMullen May 2006 - Dec 2006Boston, Los Angeles And New York, UsGameTap and Stride Rite Accounts:- Managed teams in development and production of integrated campaigns including TV, interactive, print and direct mail- Engaged in positioning and research efforts; worked with brand planners to develop research programs and briefs- Supervised workload and progress of Assistant Account Executive -
Assistant Account ExecutiveMullen Jul 2005 - May 2006Boston, Los Angeles And New York, Us- Assisted in execution of integrated advertising campaigns - Managed broadcast work in post-production phase, including network clearance, trafficking and T&R tracking- Actively reported on competitive advertising and industry news; presented quarterly analysis- Organized client billing and budget, including estimate approval process and monthly staffing analysis -
Royal Caribbean Account Management InternArnold Worldwide Jan 2005 - Apr 2005Boston, Ma, UsAssisted team in daily needs and ongoing competitive tracking; created competitive presentation for clients & internal team -
Account Management InternClaydon Heeley Jones Mason Mar 2004 - Apr 2004Assisted account manager to plan and implement Volkswagen and Callaway Golf UK promotions
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InternSaatchi & Saatchi, The Program Exchange Jun 2003 - Aug 2003Trained on unique media buying and selling program as used for General Mills account
Tia Taffer Skills
Tia Taffer Education Details
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Boston University College Of CommunicationCommunication; Advertising
Frequently Asked Questions about Tia Taffer
What company does Tia Taffer work for?
Tia Taffer works for Potential Energy Coalition
What is Tia Taffer's role at the current company?
Tia Taffer's current role is Marketing Strategy | Non-Profit Marketing | Branding | Social Media.
What is Tia Taffer's email address?
Tia Taffer's email address is tt****@****ers.com
What is Tia Taffer's direct phone number?
Tia Taffer's direct phone number is (617) 521*****
What schools did Tia Taffer attend?
Tia Taffer attended Boston University College Of Communication.
What skills is Tia Taffer known for?
Tia Taffer has skills like Integrated Marketing, Advertising, Interactive Advertising, Digital Marketing, Interactive Marketing, Brand Management, Media Buying, Brand Architecture, Strategy, Account Management, Competitive Analysis, Media Planning.
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