Marketing functional lead for North America reporting to regional Vice President. Full P&L, A&P budget, innovation pipeline, activation and promotional calendar responsibility for 4 active categories (Coffee, Kitchen Appliances, Garment Care and Air Care). Managing team of 4 direct reports.

In the absence of the regional Marketing Director, interim responsibility in addition to Customer Care role to lead the Kitchen Appliances, Garment Care and Air Care categories from Marketing perspective with special focus on managing the introduction of strategic NPIs and ensuring business continuity.Supervision of 2 additional reports

Versuni, formerly known as Philips Domestic Appliances, has a simple yet powerful purpose of turning houses into homes. As a house of brands Versuni is home to the brands: Philips, Saeco, Gaggia, Preethi, Philips Walita, L'OR Barista and Senseo.Reporting to the Vice President North America.Managing a team of 5 direct reports to drive consumer experience with NPS score as #1 KPI.Accountable for all post transactional operations in the US and Canada for all Philips DA… Show more Versuni, formerly known as Philips Domestic Appliances, has a simple yet powerful purpose of turning houses into homes. As a house of brands Versuni is home to the brands: Philips, Saeco, Gaggia, Preethi, Philips Walita, L'OR Barista and Senseo.Reporting to the Vice President North America.Managing a team of 5 direct reports to drive consumer experience with NPS score as #1 KPI.Accountable for all post transactional operations in the US and Canada for all Philips DA categories.Managing multiple external partners including:- Call Center operations (25 agents and back-liners)- network of 19 authorized service centers providing warranty service to Philips DA consumers- spare parts distributor for North AmericaLocal functional lead (customer care) for transformation project - North America global lead market. Show less

• Bringing an ROI centric, brand focused transformation to 2 faculties of a 650 year old university with the mission of building global reach and drive international growth to $23M+/year business.• Single handidly set up and led new Marketing and Communications department. (4 strategic pillas: Strategic Marketing & Recruitment, PR & Communications, Digital & Online Marketing and Alumni relations), team of 19 ppl.• Led the deployment of new brand book, new websites, global recruitment… Show more • Bringing an ROI centric, brand focused transformation to 2 faculties of a 650 year old university with the mission of building global reach and drive international growth to $23M+/year business.• Single handidly set up and led new Marketing and Communications department. (4 strategic pillas: Strategic Marketing & Recruitment, PR & Communications, Digital & Online Marketing and Alumni relations), team of 19 ppl.• Led the deployment of new brand book, new websites, global recruitment strategy and delivery of KPI exceeding expectations and driving savings to faculties. Show less

External expert and guest lecturer providing regular lectures in the field of Marketing & Brand Strategy and International Business in both English and Hungarian within the BSc and MSc programs.

• Led the signing of Coca Cola, Reckitt Benckiser and LaFarge Holcim as clients delivering +59% NS growth vs YA in 2018.• Re-structured company’s reporting and forecasting processes.• Managed daily operations of team of 30+ ppl.• Responsible for the strategic development of company OGSM, AOP and Go-To-Market strategies.

• Whiskas is the #1 Petcare brand in the region, growing Share within top accounts vs YA. Pedigree is the #1 Dog brand with 55-60% share in the GCC vs YA. Sheba is the highest growing Premium Cat brand.• Ownership of 360 brand management including pipeline sufficiency (3 years out), market coverage, activation pipeline and media strategy.• Direct co-piloting with the local Demand teams to identify opportunities and gaps in the Forecast to drive higher ROI and growth for all brands… Show more • Whiskas is the #1 Petcare brand in the region, growing Share within top accounts vs YA. Pedigree is the #1 Dog brand with 55-60% share in the GCC vs YA. Sheba is the highest growing Premium Cat brand.• Ownership of 360 brand management including pipeline sufficiency (3 years out), market coverage, activation pipeline and media strategy.• Direct co-piloting with the local Demand teams to identify opportunities and gaps in the Forecast to drive higher ROI and growth for all brands. • Full P&L responsibility (including complete budget management) for all NPIs, Activations and brand activities. Show less

• Brand lead for Oral Care portfolio (80%+ of business for Wrigley MENA) cca $45M. • Full Design & Delivery responsibilities - including Pipeline Sufficiency, Initiative Roadmap and Communications in excess of $3M budget.• Accountability for brand Advertising and Promotion budgets and P&L responsibility for all brand related initiatives.• Leading internal and external multifunctional teams such as creative, digital, media planning and buying-; as well as smaller local boutique BTL… Show more • Brand lead for Oral Care portfolio (80%+ of business for Wrigley MENA) cca $45M. • Full Design & Delivery responsibilities - including Pipeline Sufficiency, Initiative Roadmap and Communications in excess of $3M budget.• Accountability for brand Advertising and Promotion budgets and P&L responsibility for all brand related initiatives.• Leading internal and external multifunctional teams such as creative, digital, media planning and buying-; as well as smaller local boutique BTL agencies.• Brand contact to global team, sourcing factories and R&D team for brand or product related projects as well as initiatives including future product development or local market relevant research. • Led 1st Product Innovation activation since 3 years. Highest Extra Brand (63%, +3.3% vs YA) and Bottle segment (60%, +4.5% vs YA) share in UAE. Highest shares in KWT for Extra brand (53.2%, +4.4% vs YA) and Bottle segment (70.1%, +8.9% vs YA).• Online Videos developed for the activation delivered 16% increase in BA and 18% growth in Consideration (Google BLS) as well as achieved VTRs 2x higher vs industry benchmarks. (2017 Dubai Lynx shortlisted). Show less

• Managed 6 Brands in 3 category segments in 46 market region, coordinated multifunctional team and agencies.• Delivered MEA Consumer Product Portfolio – Globally 1st upto-date offering for NAT, AP, EU combined regions.• Responsible for Marketing S&OP processes, brand campaigns, activations and brand events with 40+ ppl to multiple locations.

Herbal Essence / Pert Plus, MENAP• New HE NPI launch backed by $0.5M Facebook campaign delivering highest engagement with brand and record shares.• Coordinated Pert Plus ATL campaign in region delivering record awareness and trial of product. 2 assignments – Central Europe South• Led Gillette Premium portfolio (Fusion) - NPIs and activations delivering share growth, record high awareness and trial.• Developed and led activation with Alexander Ovechkin, Global team member… Show more Herbal Essence / Pert Plus, MENAP• New HE NPI launch backed by $0.5M Facebook campaign delivering highest engagement with brand and record shares.• Coordinated Pert Plus ATL campaign in region delivering record awareness and trial of product. 2 assignments – Central Europe South• Led Gillette Premium portfolio (Fusion) - NPIs and activations delivering share growth, record high awareness and trial.• Developed and led activation with Alexander Ovechkin, Global team member for PR event in Washington DC.• Additional responsibility on top of Gillette - leading the execution of 2011 and planning of 2012 Corporate MBCI activations. • As ABM on laundry additives led the turn around of Ariel Professional brand via trial and sales focused activation driving record high shares in 5 country region. Show less