Ticiane Toledo Email & Phone Number

Rio De Janeiro, Brasil

Rio De Janeiro, Brazil

• Responsible for HarperCollins and Harlequin 360 marketing (B2B and B2C) and branding strategies by working with and/or directly managing cross-functional teams (digital, trade, publicity, influencers and ecommerce):
• Develop the creative concept and marketing plan of campaigns (by analyzing personas, territories and brand positioning); manage the creative team and approve of all marketing pieces (online and offline); develop AON.
• Develop the creative concept and marketing plan of campaigns (by analyzing personas, territories and brand positioning); manage the creative team and approve of all marketing pieces (online and offline); develop AON.
• Increased J.R.R. Tolkien books sales by 35% percent through a consistent marketing campaign in 2022. Show less

• Responsible for Globoplay's international D2C marketing and PR strategies: plan, organize calendar and execute multi platform campaigns; brief agencies and approve creatives; benchmarking and following up to global.
• Successfully implemented the 360 marketing strategies across multiple channels (ads, email marketing, push notification, social media, press and more).

• Análise de tendências de mercado, consumidores (B2B e B2C), das audiências dos canais internacionais, e auxílio na elaboração de pesquisas;
• Participação na criação de painéis de dados de redes sociais; audiências; vendas internacionais; jornada de visionamento de clientes; e apresentação de resultados;
• Auxílio no projeto de implementação e desenvolvimento de estratégias de Account Based Marketing para o negócio B2B: clusters, objetivos, conteúdo, lançamento das campanhas e… Show more
• Auxílio no projeto de implementação e desenvolvimento de estratégias de Account Based Marketing para o negócio B2B: clusters, objetivos, conteúdo, lançamento das campanhas e análise de resultados;
• Relacionamento com a área Comercial, análise de indicadores e acompanhamento orçamentário das áreas de Marketing; e suporte no gerenciamento de trabalho em equipe, atividades e desenvolvimento do estagiário da área..

Rio De Janeiro, Brazil

• Manage the Electronic Press Kits, in Portuguese, English and Spanish, alongside stakeholders; participate and assist in product, sales and branding strategies, by contributing to content marketing campaigns (CRM.
• Leadership in the development of the new B2B digital platforms with a foreign supplier. Project optimization through UX benchmarkings and data-driven mindset.

Rio De Janeiro, Brazil

Support the development of EPKs; assist in strategic product planning; and responsible for updating the B2B site.

Rio De Janeiro E Região, Brasil

Apoio na gestão e monitoramento de todos os canais de atendimento ao cliente (chat, e-mail e redes sociais); participação nas estratégias de novos projetos; e suporte nas atividades da Central de Qualidade.

Write texts and create pieces for institutional communication channels; assist in the development of strategic institutional campaigns and endomarketing actions; and support with internal events.