• Work alongside founder to develop a strong brand identity• Create brand design deck, product packaging, logo, and website mockup• Conceptualize and storyboard product photoshoots

• Consult with Masai’s clients to develop brand identity and market presence• Conducted an in-depth internal brand audit and client analysis to strengthen brand reach• Optimize workflow by developing a comprehensive content production process outline

• Created brand design deck and website mockup for the event-listing website• Ideate content, generate copy, and schedule posts on social platforms • Design and deploy paid marketing campaigns for Instagram, while evaluating results against KPIs

• Collaborate with the founder to develop branding by enhancing social media presence through trend analysis and competitor research • Generate unique ideas for branded digital content that meaningfully engages the target audience and promotes visibility

• Create B2B ‘demo’ videos utilizing motion graphics, audio, titling, special effects, and transitions• Manage tight project deadlines and enhance client satisfaction• Assist in the copywriting process• Conceptualized and designed their official logo

- Family Matters Genealogy | North Carolina (Remote) | 12/2023 to Current• Ideate and edit short-form videos for genealogist's Facebook to broaden reach• Promote brand development through in-depth analysis and interpretation of metrics, enhancing social media strategy• Tailor content campaign to align with client KPIs• Advise social media best practices to increase engagements and client conversions- Curtis Stewart [3-time Grammy nominee] | New York, NY | 10/2022 to 02/2023• Produced and edited "We're Gonna Be Okay"- a music video conceptualizedwith the musician, posted to his account of 3K followers• Applied current editing and videography tools to enhance storytelling

• Creates and edits short-form videos for select clients' social media pages, utilizing Premiere Pro• Sees compilation videos through each stage: creation, revision, and completion• Assists in syncing audio with raw footage• Implemented innovative solutions to address specific client needs

• Successfully managed >|||< 's social media accounts and created compelling digital content, increased follower count (TikTok: 649x; Instagram: 21x), and boosted engagement rates by over 80% on both platforms• Increased brand awareness by implementing a solid SEO and social media strategy• Researched up-to-date trends on social platforms to inform content and campaign strategies• Led and collaborated with a team of 6 content creators that created branded assets for social platforms• Managed, edited, and posted all assets, with copy, to social media channels - a minimum of 16 posts per week - thereby ensuring the quality of final deliverables• Scouted potential talent through job postings and targeted TikTok searches

• Developed over 10 promotional short-form videos utilizing robust storytelling and detailed editing techniques for the agency's clients and internal projects• Wrote compelling Instagram copy and authored LinkedIn posts for ’Where Brains Meet Beauty', a podcast with a base of 4K listeners• Assisted in production management by establishing an efficient workflow for managing various projects, collaborating with cross-functional teams, and communicating with talent for agency and client-led projects• Worked within tight timelines without compromising quality

• Created innovative video edits with Adobe Premiere Pro, seamlessly integrating titles, graphics, audio, and special effects• Ensured project continuity from concept to completion in post-production• Offered creative input to enhance subsequent drafts

• Assisted with on-set production of the docu-short "What it's Like to Be a Teen Drag Artist" by supporting on-set talent, handling camera equipment, and acquiring props and supplies as required• Reviewed audio and provided suggestions on flow, quality, and other issues