Setting up new templates, email workflows and campaign management in the Selligentmarketing automation platformBuild email journeys that are personalized based on specific data attributes andsegmentation profilesImplement Tracking of email and campaign performance with monthly reportsImplement the Marketing Automation Communication System in Selligent Cloud fornew B2B product line from scratch. Including: (design, programming logic from start tofinish for the lifecycle nurture and demand generation campaigns, set requirements,developed messaging, email and LP templates, nurture structures, cadence, triggerlogic, segmentation, lead scoring, etc)

• Creating and managing IT programs for schools in Europe and Africa.• Creation of free IT programs for young adults (Preparing, placing andsupporting people into life-changing careers)• Centralized IT management of student education data. (administrative,educational, financial)

Implemented search marketing tactics, including keyword research, ad copy creation,campaign performance tracking & reporting A/B testing, lead generation, and analysis& optimization of dataResearched and understood the motivations of users to effectively implementecommerce improvement strategiesRegularly prepared reports and presented to management teamsHeaded PPC Advertising, SEO/SEM campaigns, and social media marketing includedcopy, creative, targeting, and budgetingImplemented real-time reporting on marketing spend to an automated bid strategy,leading to an improvement of ROI by 24%Improved brand awareness from 13% to 38% and Increased online sign -up conversionfrom 7% to 21% with Google Display Ads & YouTube Reach campaigns.

Proposing digital transformation and solutions to fast-growing companies as well asstartupsDoing scale-up advisory and helping companies to accelerate growth in the areas ofMarket Research, Sales, HR, Data Analytics, Productivity and AutomationDigital advertising for the recruitment process : content & inbound marketing,SEO/SEA, social media management, HTMLSpearheaded a task force that worked together to create and implement mobile-firstdesigns that increased web applications from SEO by 31%Shaped product strategy by directing multiple Scrum teams through the creation ofproduct roadmaps and Jira backlogsImplemented analytics reporting dashboard that decreased time to market by 40%

E-marketing & m-marketing - digital advertising: content & inbound marketing, SEO/SEA, social media management...E-commerce - smart data: Amazon Challenge (consulting mission), Google analytics, CRM,...Digital project management - Ergonomy & UX designKey innovations: IA, robotics...

Centralized IT management of student education data. (administrative, educational, financial ...) Intranet / extranet dissemination and contribution of data by users. Online data on courses and extra-curricular activities

Management of employee savings and additional retirement plans.Processing payments, investment fund transfers and savings operations. Implementation and monitoring of legal procedures. Advice on available investment funds

Maintenance of FLYGT hydraulic pumpsand and the complete installation of pumping stations for rain water and sewage.Prepare the technical brief for each commercial offer and respond to market proposals. Implemented complex structural design and drawing tools

•Develop base for long-term sources of clients by using referrals, occupational, and special-interest groups to compile lists of prospects.•Approach potential clients by utilizing mailings and phone solicitation; making presentations to groups at company-sponsored gatherings; speaking publicly to community groups on the subject of financial well-being.•Determine clients' particular needs and financial situations by scheduling fact-finding appointments; determining extent of present coverage and investments; ascertaining long-term goals.•Develop a coordinated protection plan by calculating and quoting rates for immediate coverage action and long-term strategy implementation.•Obtain underwriting approval by completing application for coverage.•Complete coverage by delivering policy; planning future follow-up visits and evaluations of needs.•Provide continuing service by providing direct deposit forms; processing changes in beneficiary and policy loan applications.•Provide death benefits by delivering policy proceeds; reassessing client needs.•Update job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.•Enhance insurance agency reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.