Tien-Yu Lee Email & Phone Number

Taipei City, Taiwan

Beijing City, China

About Nreal With the vision to deliver “mixed reality for everyone,” Nreal has been developing consumer-facing MR wearables since 2017. Scope of workCharged with leading the development of the company’s reputation and product awareness to foster an engaged developer community that contributed to Nreal app and ecosystem and product sales.- Nreal Light Dev-kit Product Launch -♦ Provided direction and guidance to Nreal Product, Design, Sales Operation, and Customer Support Teams and the PR agency for the global launch. ♦ Drove the development and execution of marketing calendars to engage overseas audiences. Handled the consolidation of co-PR resources (KDDI, LGU, Qualcomm, Deutsche Telekom, etc.) social media, email, and KOL resources for the product launch with a small budget. Efforts on the campaign resulted in the generation of over 85% of the total sales inside the company.♦ Spearheaded the construction of the marketing monitoring and eCommerce system from scratch. ♦ Tracked sales data through utilization of Google Analytics to determine and measure the impact of each effort against the objectives and adjusted tactics accordingly to acquire new years and optimize subscribers’ conversion. The conversion rate of the existing user base was over 15% without discounting the product price.- Nreal Developer Community Building -♦ Instituted an increase in Nreal developer program awareness through a series of product announcements/updates, tradeshow participation (AWE, MWC Shanghai, Qualcomm Summit, China Joy, etc.), and partnership announcements (Qualcomm, SwissComm, OPPO, Xiaomi, EE, etc.).♦ Carried out the acquisition of 3000 developer signups primarily in the US, Europe, Japan, and Korea.♦ Orchestrated Nreal website renovation and launched Nreal business page for corporation and partnership inquires, resulting in an additional 2000 business inquiries.

Beijing City, China

About MomentaMomenta is a provider of autonomous driving solutions. It builds intelligent systems that empower every autonomous vehicle in the world. The company develops deep-learning based software in perception, HD semantic mapping, and data-driven path planning to enable the realization of full autonomy.♦ Dispensed extensive support to the product team with the suggested product positioning and go-to-market planning to enter the competitive dashcam market.♦ Performed in-depth market research and analysis into major China consumer dashcams to identify the target audience persona, positioning, and the vital features for competitive advantages.♦ Identified that record video sharing to specific forums was a vital feature to drive awareness in China and was the primary selling point of the product.♦ Closely collaborated with the enterprise dashcam team by facilitating weekly meetings for business development, product, and marketing teams to exchange market insights and feedback.♦ Conducted analysis and research to determine Xian, Shanxi, and Suzhou provinces as the primary business focus and prioritized the optimization of existing Driver Monitoring System (DMS) functions instead of new features.

Beijing City, China

About ZZRZero Zero Robotics builds intuitive drones that can effortlessly capture video and moments. Scope of work♦ Spearheaded the growth and development of product awareness among consumers.- Sales Channel Expansion - • Initiated the growth of Hover Camera Passport’s retail channels in the international markets after Apple partnership. Administered accounts and e-commerce sites (Amazon/Newegg) with monthly revenue of over $250k in total across all platforms. • Maintained Hover Camera’s messaging consistency across partners’ channels and provided guidance to offline retail partners for in-store display and tips to engage intrigued customers.- Apple Sales Partnership -• Supported Apple partnership launch marketing assets creation, targeting global audiences in 15 countries across APAC, Europe, and the US market.• Provided Apple employees product training, ensuring the staff understand Hover Camera’s unique selling point and be able to offer consumers the most optimal in-store demo experience.• Led design and video teams to produce tutorial materials sharing first-time users the tips and techniques to take photos and videos with Hover Camera and use cases that reinforce Hover Camera’s value proposition. - Hover Camera Passport Product Launch -• Played a key role by supporting the planning and execution of the go-to-market strategy for Hover Camera Passport launch and liaised across sales, design, production, customer service, and marketing departments to facilitate daily operations.• Dispensed assistance in product positioning and conveying brand messages across social networks and news channels. After launch, Hover Camera topped over 600 global brands and became the 4th most well-known brand in the world.• Supervised video agency to create product launch video and assets for user acquisition across the website, social media (Facebook, Youtube, and Instagram), and news channels, leading to 70,000 registrations for Hover Camera beta program.

Taipei City, Taiwan

About QSearchQSearch's technology enables data-driven marketers to validate consumer assumption, visualize channel partners, and convert high-quality prospects into consumers.Scope of work♦ Led product management to determine the prototype and product roadmap♦ Led the business team to secure enterprise clients in Taiwan and Southeast Asia. Product Development♦ Retained the first customer before a prototype was even created. This first deal determined the product roadmap and business model. Eventually, the product brought QSearch $1 million USD of annual revenue and helped political candidate Wen-Je Ko win the 2014 Taipei City Mayor Election. Business Development♦ Served as an exclusive representative to join the 4-month MaGIC (Malaysia Global Innovation & Creativity Centre) accelerator program. Led four interns to explore the Southeast Asian market: designed and refined the sales and cold calling template as the guideline for selling. ♦ Secured 6 deals and obtained 10+ leads from Malaysia, Hong Kong, and South Korea, and connected with two Malaysian political parties for the upcoming elections at the end of the program.

San Francisco Bay Area

About CoolirisCooliris integrates photos from 20+ cloud sources. We have reached the #1 iPad app in 75 countries in the Lifestyle category. Cooliris was by Yahoo! in 2014.Scope of work♦ As the only rep in China, administered a wide range of key operations, such as PR, business development, social media, and a variety of product launches.- 2nd-gen App “Beamlit” Product Launch -♦ Directed the planning and execution of a series of marketing initiatives to generate and increase awareness and acquire new users in China.♦ Achieved success by acquiring 100k new users and coverage in more than 20 media articles within the first week in China, with downloads and media coverage being higher than other regions combined.- 1st-gen App Cooliris promotion - ♦ Built and fostered partnerships in China through unique selling points and creative ideas, and served in an integral role by leveraging partnership resources to launch a number of successful social media and PR campaigns to acquire new users and obtain more coverage with a small budget.♦ Demonstrated success by connecting with the leading Chinese social networks (Renren, Sina, Tencent, etc.), Android app stores (91 Assistant, Wandoujia, Baidu, 360, etc.), and tech media (Huxiu, 36Kr, Pingwest, etc.), leading to 200k new users and over 30 articles at no cost.

Long Island, Ny

Master, Engineering Management

Bachelor Of Science, Electrophysics