Leading the PR strategy and day to day management for the Bacardí-Martini Australia portfolio including Grey Goose, Patrón, Bombay Sapphire, Bacardí, Angel's Envy and St Germain.

I am part of batyr's Blue Tie Ball committee responsible to helping organise the annual gala dinner through securing MCs, sponsors and auction and raffle prizes.

Senior Account Manager working across PR, influencer marketing and content for clients including: Diageo accounts - Smirnoff, Talisker, The Singleton, Copper Dog, Don Julio, Casamigos + moreThe Isla Motel The Star Entertainment Group - BLACK Bar & Grill, Flying Fish, Sokyo, Cucina Porto, 24/7 Sports Bar, MarqueeCapital Brewing Co. Liquid & Larder Group - The Rover (Formally The Wild Rover)

Senior Account Manager overseeing multiple clients in the F&B and hospitality spaces and health industry including:BioPak (Compost Connect)Duru BulgurBeak & Johnston (Pitango, Strength Meals Co and Gold & Green Pulled Oats)Millon WinesCochlearColoplastDiana Potts PointThe General Gordon FoodSt

- Represent and manage well known brands through retainers and on a project basis including: Moet Hennessy (Cape Mentelle), Accolade Wines (House of Arras, Hardys, Petaluma, St Hallett, Grant Burge, Banrock Station), Brown Forman (Slane Irish Whiskey), McWilliam’s Wines Group (McWilliam's, Taittinger, Matues), Starward Whisky, Pinnacle Drinks, SouthTrade International - Last Drop Distillers, Buffalo Trace, Southern Comfort), Constellation Brands (The Group Wines, Crafters Union, Kim Crawford), Pinnacle Drinks (Duperry, Glen Moray, Feeney's Irish Cream) Pernod Ricard (Tea & Wine), Dulux Group and Crown Group- Develop integrated PR strategies from briefing to execution with the goal to launch and grow brands to B2C and B2B audiences- Lead implementation of projects and retainers to provide unforgettable brand experiences- Negotiate and leverage new and existing brand partnerships- Manage and develop strong relationships with external suppliers- Secure editorial in traditional and non-traditional media outlets, earned and paid- Build and maintain relationships with key media and influencers in consumer and trade

- Represent and manage lifestyle and beverage brands including Pinnacle Drinks, Glen Moray Whisky, Champagne Lanson, SouthTrade International, The Crown Group, Paisley Park Early Learning, McWilliam’s Wines, GAP Drinks and Taubmans Paint, - Build and maintain strong relationships with key media (consumer and trade)- Plan and execute events, competitions and famils in-line with client business objectives- Strategise and implement print and digital promotional campaigns - Place strong editorial features with traditional media and talent/influencers- Effectively manage daily execution of client activity- Develop third party briefs to create illustrative brand campaign content- Produce post campaign reports and analytical reviews - Oversee team members and liaise with out of house resources

- Attend events, new venue openings and product launches- Review products and experiences - Write, edit, proofread and file engaging articles and features - Liaise with organisations to create relevant and informative content - Maintain professional relationships with fellow writers and journalists

- Worked on food, drink and lifestyle brands including H. Forman & Son, New World Trading Company, Buddha Bar London, Caorunn gin, Bolney Wine Estate, Asterley Bros, Abracademy- Built and maintained media relations and arranged brand profiling features - Planned and organised events in line with client business objectives- Managed and developed Account Executive’s workflow and skills - Focused campaign strategies to target media in new product areas- Planned photography briefs and managed shoots for key PR campaigns- Produced case studies and press releases for national and regional media- Represented clients at sponsorship events and functions

- Responsible for co-ordinating the customer service team - Extensive product knowledge for skin care consultations - Offered make-overs and advise to customers - Gained private work including bridal make-overs- Reliable team member trusted with key security information

- Worked on food, drink and lifestyle accounts including San Pellegrino, The Botanist gin, Berry Bros. & Rudd, Woodford Reserve, Old Forrester and Paperchase stationary. - Built and maintained media relations, organised events and RSVP’s- Wrote press releases and implemented focused sell-ins to target media- Attended client functions to build brand profiles

- Responsible for three main accounts including Teva footwear, Beretta apparel and Samsonite luggage- Main point of contact for clients- Developed PR plans, calendars and brand building trip proposals- Planned, organised and ran events and press trips- Attended PR overseas conferences and client meetings- Guided members of the team to develop their skills- Built relationships with a wide scope of relevant press- Continuous focus on achieving coverage targets

- Drove coverage for George clothing at Asda account- Developed and maintained strong relationships with key fashion media- Planned and managed photoshoots, press days and events- Organised sample send outs and showroom appointments- Created press alerts and releases

- Organised sample send outs through in-store press appointments - Collated print and broadcast media coverage - Created media alerts and weekly press report- Assisted and greeted media at press days- Responsible for large media gifting plan

- Developed social media improvement strategy across all platforms- Assisted quality control and management of stock- Responsible for send outs of press samples and online orders- Completed sales and manufacturing orders- Supported Managing Director with research for client proposals

- Prepared boardrooms prior to client meetings - Archived previous season samples- Assisted with staff brand training day- Hand delivered samples to private clients- Consulted outsourced PR agency

- Co-ordinated sample send outs to media requests - Responsible for media relations and showroom appointments- Assisted at London Fashion Week & SS13 press day