SAUS HAUS develops both a music and data-forward strategy for your brand from top to bottom, including product seeding to key opinion leaders and tastemakers, retail playlisting, seasonal and retail campaign casting, live performance curation, and artist collaboration and partnership development. By utilizing consumer insights, streaming data, social analytics, and evaluating the competitive landscape, SAUS HAUS builds a roadmap to make music an influential and dynamic aspect of your brand's image, expanding its audience with revitalized cultural substance.CURRENT CLIENTS: Dr. Martens, Levi's, & Marshall

+ Designed and implemented Vans first global music strategy, integrating music industry knowledge and trends, consumer insights, and key Vans business drivers+ Negotiated Vans first global music ambassadorship with Anderson .Paak; launched .Paak’s first H2T product collaboration+ Launched footwear collaborations with Mac Miller, Metallica, A$AP Rocky, IDLES, Foo FIghters, Denzel Curry, CHIKA, Wallows, and Tierra Whack + Curate and cast musicians for key product campaigns, seasonal retail campaigns, and annual brand campaigns+ Developed and launched multiple global music initiatives across the brand • Sidestripe Sessions––Vans first global music and art series with over 19M views • Vans Musicians Wanted––a regional grassroots program that was globalized and relaunched in 2020 with over 50K+ submissions over its first two years as a global platform • Off The Wall Wednesdays on Spotify––a first to market program leveraging Spotify’s unique streaming intelligence to create a personalized playlist curated based on users’ previous listening as well as music from Vans’ 50 year history in music+ Ensure global consistency in the music pillar by driving the influencer GTM cycle and highlighting opportunities to integrate music throughout the brand on a seasonal and annual basis+ Foster global industry relations with artists, labels, agents and managers, leveraging network to identify opportunities and maximize brand partnerships+ Track, analyze and report on seasonal programs and partnerships

+ Developed and built artists’ relationships with Gibson Brands–––Chris Stapleton, OneRepublic, Alessia Cara, Mitski, Sturgill Simpson, Halsey, Jason Isbell, Patti Smith, Martin Garrix, Harry Styles, Cage The Elephant, Blondie, Leon Bridges, Chance The Rapper, Dua Lipa, My Morning Jacket, Jack Antonoff, Niall Horan, Kelsea Ballerini, The Jesus & Mary Chain, Alabama Shakes, and many more+ Implemented strategic marketing and promotional partnerships with key music industry, corporate, and media partners creating brand awareness opportunities–––VEVO, YouTube, CBS This Morning, CBS News, New York Times, PBS Newshour, Fuse TV, Telemundo, Madewell, United Airlines, MSG, Atlantic Records, Interscope Records, Columbia Records, and RCA Records+ Secured product placement on Broadway across ”School of Rock”, “Hedwig and the Angry Inch”, “Spring Awakening”, “Waitress”, “The Present”, “Lazarus”, “Marie & Rosetta”, and The TONYS+ Secured product and integration of Gibson Brands in film and television including IFC’s Portlandia, Ghostbusters, Landline, CBS’ Bull, CBS’ Instinct, Amazon’s Red Oaks, FX’s Sex&Drugs&Rock&Roll, HBO’s Vinyl, Netflix’s Luke Cage, Netflix’s Gypsy, Bravo’s Odd Mom Out, Showtime’s Billions, Amazon’s Mozart In The Jungle, Hulu’s Difficult People, SNL, The Late Show, The Tonight Show, and Late Night

+ Managed the Music & Film/TV digital marketing teams. Built marketing strategies for album and film campaigns with an emphasis on D2F sales, fan engagement, targeted advertising, social media optimization, and digital PR outreach+ Projects included Local Natives, The Black Angels, Meshuggah, Sharon Jones & the Dap-Kings, Torche, and "Charles Bradley: Soul of America"

Generated press for 50+ artists including The Walkmen, Passion Pit, White Denim, The Antlers, and Fitz & The Tantrums. Developed strong relationships with writers and editors, and composed and circulated press releases to targeted media and tastemakers.

Evaluated and selected artists to perform out of 10,000+ submissions. Booked and coordinated showcases for a variety of labels and entities––Primavera Sound, Saddle Creek, Domino Records, BrooklynVegan, Daytrotter, Øyafestival, Dim Mak, and Secretly Canadian. Booked the Day Stage Café in the Austin Convention Center. Guided international artists in the process of securing work visas and proper paperwork to enter the U.S.