VU Amsterdam is a unique university with faculties in the humanities, STEM, social sciences and medical sciences. Our education and research are closely linked. We combine our top position in research with a strong social orientation, which has resulted in an excellent international reputation. Our education and research are distinctly multidisciplinary. This is reinforced by the fact that our faculties are all located on one campus. We are a true campus university in the heart of the Zuidas Knowledge District, sharing its excellent national and international position and accessibility.

IXA is the knowledge transfer office that supports Amsterdam researchers convert their invention, idea or research finding into a viable, practical application. IXA is the alliance formed by the Amsterdam Technology Transfer Offices of AMC, HvA, UvA, VU & VUmc. By facilitating the interaction between academic researchers and external parties, IXA drives the transition of scientific discoveries and results into innovations and insights that benefit society in a multitude of ways. A process called valorisation.IXA assists researchers with collaborating and negotiations with companies and organisations, drafting agreements and patent applications, protecting IP, developing business proposals, market research, research grants and Consortium Agreements. All over: identifying the best valorisation strategy for idea’s, inventions, technologies coming from Amsterdam researchers.

De AnderhalveLijn bestaat uit specialisten die werken in dienst van en op de locatie van de huisarts of de bedrijfsarts. Zij levert verzekerde zorg, waarbij de financiering via het 1ste lijn zorgbudget loopt. Enerzijds creëert de huisarts hiermee tijd voor andere zaken en anderzijds is de patiënt geen eigen risico kwijt. Resultaat: betere zorg en een forse kostenbesparing voor het zorgsysteem.

StratScan is an experienced Management Consultancy & Support Organization for very small to large ventures in various industries, B2B & B2C. We are experts in: Defining the latest market developments & market requirements, the optimal (E-Commerce) strategy & organizational set-up. Driving clarity in expectation & deliverables for all team members in the organization, empowering employees with coaching, motivation & training. Develop team & organization into the next phase. Deliver results.

We have four children between 8 and 14. Our third son is severely disabled, and I have taken the opportunity to spend more time with him and the rest of our kids.

Set-up joint-venture with a Californian agro partner to develop and commercialize a new filtration technology for raw dairy products. HACCP validation could not be approved, despite the valid commercial proposition.

Responsible for developing new & existing business in the rapid changing softdrink market.Key Achievements• Successfully renegotiated 10-year license contract with PepsiCo. Mutual benefits include an aligned strategic focus on healthier soft drinks, expanding cooperation into snacks and Belgium and introduction of a new bottle.• Defined E-commerce strategy focusing on traffic (online & outlets) & transactions (online & point of sale), making use of new technologies.• Implemented Project & Change Management including a standardized project governance, portfolio management, stage gate and change management processes.

Responsible for strategy and development of the On- & Off-Trade channels, Draft Beer Technical Services and Sales Development. Focus was on increasing volume & profitability of the channels.Key Achievements• Increased On-Trade volume with 1,5% after years of decline and overall profitability of Off-Trade.• Implemented new Channel Strategy and Channel Activation changing focus from Promotions to Programs based on Consumer/Shopper Drivers. • Improved Execution Excellence at Point of Sale.• Improved Sales Capabilities through E-learning.• Improved Service & Quality of Technical Service.

Responsible for brand growth of Heineken & Coca Cola portfolio (12 brands).Key Achievements• Secured mainstream volumes despite strong capacity constraints.• Increased volume and brand equity of Heineken & Mutzig (premium brands) to highest level ever in Congo.• Formation of Trade Marketing department to improve market execution at point of sale.• Implemented new Channel Strategy and Channel Activation based on nationwide Trade Census.• Introduction PET bottles for soft drinks to fulfill the growing demand for convenience packaging.

Responsible for growing On-Trade sales via “non-Heineken” outlets and “non-Heineken” distributors despite the lack of trust. Member of the On-Trade Management team.Key Achievements• Implemented new “Route to Market” strategies with the major breweries (AB-Inbev, Grolsch and Bavaria) leading to 2% market share growth.• Lead sales force of 18 people and implemented a technology driven sales performance & execution system.• Converted 65% Schweppes volume to own Royal Club brand after losing license.• Increased margin through optimizing packaging & pricing for each occasion in each channel plus introducing new products.

• Repositioned Pepsi brand by focusing on Pepsi Max & set up partnership festival organizer ID&T. • Project lead Strategic Channel Review for both On and Off Trade.• Extended license agreement with PepsiCo International.

• Responsible for delivering and executing ICT strategy for Commercial Department, Heineken Netherlands

Set-up data analytics company for FMCG sales in On-Trade channel. Received initial investment from the market leader in quantitative market research ACNielsen.