Jimmy Tieu Email & Phone Number

Antwerp, BE

- Helped to secure funding from top global institutions and VCs- Managed operational customer support and customer experience team- Developed a customer-centric strategy and department- Initiated and developed a comprehensive strategy for paid advertising- Laid the groundwork of product management for ZERO, the hardware wallet with the highest security.

Antwerpen

Digital product and marketing consultancy

- Strategy & Marketing of Monkeyshot - Teamlead - Account- and Project manager for UX/UI & User research projects

- Business prioritisation and requirements of new functionalities on the webshop- Lead projects from idea, concept, design, development to delivery - Internal and external communication about new functionalities

ProjectsTelenet - Analysis of the omnichannel customer behavior for a national Telco campaign by combining user testing, surveys and analytics.Toerisme Vlaanderen - Website data driven strategyRaccoons - Content marketing strategy

- Created the fundamental structure for Adobe Analytics, ensuring effective reporting and insightful analysis- Developed and implemented strategies, organized workflows, and conducted training sessions for Adobe Target

Served as Project Manager for data projects and data-driven campaigns across Channels, Payments, and Pop-up initiatives.- Conducted in-depth analysis of in-app campaigns to increase performance and impact.- Generated data reports for digital sales teams to inform strategies and decision-making.- Launched personalized campaigns within the app, enhancing.

Part of A.S. Watson GroupICI Parix XL webshop- Managed incidents and issues promptly to ensure continuous operation- Oversaw change and innovation management for the Benelux e-commerce platform

Berchem

Digital sales and transformation/Business owner Argenta app- Developed the roadmap for digital sales features, outlining key milestones and deliverables- Created the strategic and tactical planning for digital sales and marketing, focusing on mobile sales processes.- Planned and executed a go-to-market strategy for the Argenta app, significantly boosting.

Leuven

Digital marketeer/Growth hacker with the responsibility to optimize the digital customer journey (end2end) and maximize digital sales within the domain Savings and Investments. Digital journey: Strategy, plan, KPI's and customer journeyDigital attraction: SEO, SEA, E-mail marketing, Social media marketingConversion optimalisation: Website (AB testing.

Leuven

- Web content manager for "Savings and Investments" (SEO optimalisation, SEA, web analytics, attraction and conversion optimization)- Part of the project team for the new websites (ondernemen.kbc.be and kbc.be)- Digital campaign lead for the online savings campaign

Postgraduaat, Digital Marketing And Communication

Master Of Communication, Communicatiewetenschappen

Thesis: The functionality of a customer service on Twitter / De functionaliteit van een klantendienst op Twitter

Bachelor Of Communication, Communication And Media Studies