Tifenn Dano Kwan Email and Phone Number
California, United States
Tifenn Dano Kwan's Location
San Francisco Bay Area, United States, United States
Tifenn Dano Kwan's Contact Details
Tifenn Dano Kwan work email
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Tifenn Dano Kwan personal email
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Tifenn Dano Kwan phone numbers
About Tifenn Dano Kwan
I am an LGBTQ advocate, a motorcyclist who loves nature and exercise, a business driven marketer and an empathetic leader who believes in the power of data and collaboration. Curious and adventurous, with a growth mindset and a passion for authentic connections, I thrive when I am inspired by great teams, by great leaders and by great technology. My mission is to help shape the future of work through the conduit of marketing, powered by superior digital experiences that help people and teams reach their potential.I have gained a wealth of experience throughout my career both within marketing and outside, in these areas:Integrated MarketingStrategic Marketing & PlanningCustomer Loyalty Strategies Corporate Communications & Public RelationsMarketing Tech and Analytics Brand ManagementEvent Operations and Strategy Demand Generation Retention and ExpansionSelf Serve MarketingSales and Channel MarketingDigital MarketingRevenue Growth Strategies New Product DevelopmentMarket fit & Trend AnalysisGlobal LeadershipNew Business DevelopmentPublic SpeakingTeam Building & EngagementOperations ManagementTraining & DevelopmentDiversity & Inclusion Talent hiring and growth
Tifenn Dano Kwan's Current Company Details
Tifenn Dano Kwan Work Experience Details
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Chief Marketing OfficerAmplitudeCalifornia, United States
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Chief Marketing OfficerAmplitude Oct 2022 - PresentSan Francisco, California, Us -
AdvisorMadkudu Feb 2024 - PresentMountain View, Ca, Us -
Executive Advisory Board MemberG2 May 2023 - PresentChicago, Il, Us -
MemberChief Jan 2022 - Dec 2022New York, Ny, Us -
Chief Marketing OfficerCollibra Mar 2021 - Oct 2022New York, New York, UsMarketing Vision: Be the most profitable and sustainable driver of growth for Collibra.Marketing Mission: Unite our team to drive integrated and data informed strategies that deliver unparalleled customer experiences and growth.Top Priorities:1. Grow Pipeline (new and existing)2. Shift to Solution and Value Based Narrative3. Transform and unite the organization4. Build Integrated Web & Digital Experiences5. Automate Lead to Revenue (L2R) Workflows6. Focus on Customer Value & Advocacy 7. Drive Higher Marketing LTV/CAC -
Chief Marketing OfficerDropbox Jan 2020 - Mar 2021San Francisco, California, UsTransform marketing into a sustainable and profitable engine of awareness and revenue growth by unifying the organization around a customer-centric approach powered by integrated digital experiences:- Improve marketing ROI - Launch integrated campaigns across all segments & routes to market- Unify our product launch process- Create a New Digital Marketing Experience Platform- Attract, develop and retain great talent!- Develop a multi-year performance marketing strategyKey 2020 results:- Marketing contribution to new ARR: +22% YoY while decreasing spend -24%- Marketing and Paid Media LTV/CAC: +40% YoY- Top of funnel conversions: +10 %age points YoY- Logged out SEO web sessions: +142% YoY- 1,000+ programs from planned and always-on integrated campaigns across top 7 countries & all funnel stages- 16 multi-tier product launches that reinforced our distributed teams, personal & family narratives. We integrated our launches with our campaigns, building momentum before, during, and after. - Foundations launched: https://experience.dropbox.com, multi-touch attribution, lead scoring, automated bidding, MDF strategy- Marketing 2.0: high performing marketing organization with new leadership and new critical functions (logged out web/digital, content strategy, campaign strategy & architecture, martech, lifecycle management, customer marketing, competitive intelligence) -
Chief Marketing Officer - Sap Ariba & Sap FieldglassSap Oct 2017 - Jan 2020Walldorf, Bw, DeMy goal as CMO of SAP Ariba and SAP Fieldglass, was to lead a world-class cloud marketing organization supporting our mission to help the World spend better powered by Intelligent Spend Management.Results:*Prioritized Digital: - Orchestrated the launch of the new ariba.com through digital agency Vertic (worked with them again at Dropbox) - new content, personalized experience, reimagined narrative, 8 sites localized - 37% growth in online visits YoY - 34% growth in SEO - Launched the Digital Partner Summit resulting in 160% growth in attendance YoY (and brand new digital experience for SAP) - Launched first social selling pilot at SAP in partnership with sales and pre-sales* Elevated brand and customer success: - Maintained 40% Share of Voice - Drove 39% increase on Social Reach - 200+MUSD of total ACV touched by marketing programs - Drove 66 customer success days with 4,414 customers from 1017 companies in 2018, a growth of more than 300% in reach YoY* Grew business contribution and influence: - 115% of new pipeline target - 30% marketing contribution to bookings - 60% growth YoY in event attendance (reaching 10K total globally), representing a key accelerator in securing late stage pipeline and deal closing ( accelerating win rate by 50%) - Directly helped close a multi-million USD deal by presenting to the marketing and procurement teams of a very prominent beverage company by creating an elevated pitch and video in 2 weeks with product, sales and pre-sales. This helped craft a repeatable model for the teams. -
Vice President, Integrated MarketingSap Ariba Dec 2016 - Oct 2017Waldorf, DeLed Audience Marketing, GTM and Solutions Marketing teams under a unified Integrated Marketing team deploying e2e strategies to impact the awareness and adoption of our solutions for core IT, Finance, Procurement and Supply Chain audiences.Streamlined GTM for top product Innovations: - Orchestrated the launch of 12 innovations, including Guided Buying, a prominent innovation at the time that gained 500K users in 1 year of its inception - Created 150+ sales, pre-sales and customer success enablement assets in 2 months prior to the launch - Helped lift 30% growth YoY as a result -
Head Of Gtm Marketing Launches And Brand PlatformSap Ariba Jan 2016 - Dec 2016Waldorf, DeResponsible for delivering a consistent approach to integrated marketing planning and execution for innovation launches, brand experience strategy, ensuring brand excellence and messaging consistency across all touch points including events, collateral, presentations, naming, digital channels, and establishing a paid media center of excellence.
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Senior Director, Campaign ServicesSap Mar 2013 - Dec 2015Walldorf, Bw, De*Manager of SAP-led and Partner-led Campaign Delivery teams *Manager of the Campaign Service Desk designed to activate all SAP-led campaigns: - Results: 33% time reduction on campaign delivery, 92% stakeholder satisfaction, reduction of email distribution SLA from 24 hrs to 3-4 hours, increase lead nurture x3. -Management of the Marketing Service Bureau (MSB) designed to generate demand generation through and with Partners via a network of SAP certified agencies. Results: 98,4% MDF utilization, 94% stakeholder satisfaction, 33% lead increase, 28% partner uptake, 14M USD pipeline.*Launched Strategic Integrated Plans on behalf of NA Marketing leadership: -Successfully orchestrated the S/4HANA Enterprise Management Product launch across 6 workstreams to deliver a best-practice model for product and major innovations within SAP marketing, delivering over 70 marketing and communications activities that have resulted in nearly $1B in touched pipeline and over $100M in influenced/incremental pipeline to date. Nominated for People’s Choice Award for this project. -Successfully orchestrated Run Simple Plan, creating the template, orchestrating all deliverables across 6 workstreams. Recognized at CMO level as best in class plan. Received 2 appreciation awards.
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Director, Ecosystem & Channel Marketing, North AmericaSap May 2011 - Mar 2013Walldorf, Bw, De*SAP NA Ecosystem & Channels Marketing Programs lead to drive demand generation plans & programs with- and- for SAP's channel partners/value added resellers (VARs). Supports a NA SME transformation initiative to build a volume business model and transform SAP's mid-size segment to a marketing and partner led segment for the business.*Created the NA Marketing Service Bureau to deliver end to end marketing support for channel partners via a network of certified & enabled agencies and launched over 150 campaigns scoring over 150% lead goal attainment with over 90% MDF utilization in 2011 and 2012, generating over 8.8 M+ USD channel pipeline to date.
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Head Of Regional Sme And Channel Marketing, Asia Pacific And JapanSap Apr 2008 - Apr 2011Walldorf, Bw, DeWorking with the global SME, Channel and VBU marketing teams as well as related business areas to ensure effective regional SME and Channel Marketing communications, planning, budget, campaign execution, best practice sharing and alignment across all APJ countries. Member of the SME regional management team.
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Partner Marketing Manager, Asia Pacific & JapanSap Businessobjects Apr 2007 - Mar 2008Newtown Square, Pennsylvania , Us• Setting Partner Marketing strategies and tactics (market to/market through)• Supporting channels revenue throughout lead generation campaigns• Streamlining APJ partner communications • Defining & managing partner marketing funds -
Marketing Programs Manager, Australia And New ZealandSap Businessobjects Jun 2006 - Mar 2007Newtown Square, Pennsylvania , Us-Strategic and creative development of lead generation campaigns with a strong focus on Channel marketing and Mid-market.
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Marketing Programs Manager, Cognos Australia And New ZealandCognos Mar 2004 - Jun 2006Ca-Strategic and creative development of lead generation programs for technology-based solutions-Development of Partner & Customer Programs -Creation of co-marketing events and lead development campaigns -
Marketing Events & Partners Relations Manager, Cognos Southern EuropeCognos Sep 2002 - Mar 2004Ca-In charge of annual’s biggest Cognos Event « Cognos Business Forum ->1300 attendees in 2002 – 520 K€ budget; -In charge of Partner Marketing events & programs (Paris, Milan, Barcelona, Madrid, Amsterdam)
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Marketing & Business Development ExecutiveKeyrus Canada Inc. Jan 2002 - Jun 2002Levallois-Perret, Cedex, Fr-Prospective actions: lead generation & qualification based on Business Intelligence, CRM and Oracle solutions, telemarketing and telesales.-Marketing partnership with Selligent (leading provider of CRM and e-business solutions): -
Marketing And Communications ExecutiveMicrostrategy France Jul 2000 - Jun 2001Tysons Corner, Va, Us
Tifenn Dano Kwan Skills
Lead Generation
Go To Market Strategy
Demand Generation
Business Intelligence
Multi Channel Marketing
Management
Marketing
B2b Marketing
Leadership
Channel Partners
Sales Enablement
Program Management
Partner Management
Analytics
Strategic Thinking
Cross Functional Team Leadership
Channel Marketing
Team Oriented
Team Oriented
Segmentation
Achiever
Creative Vision
Achieving Results
Tifenn Dano Kwan Education Details
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Kellogg Executive EducationChief Marketing Officer Program -
AudenciaBusiness Administration In General Management
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Ices - Institut Catholique De VendéeLaw
Frequently Asked Questions about Tifenn Dano Kwan
What company does Tifenn Dano Kwan work for?
Tifenn Dano Kwan works for Amplitude
What is Tifenn Dano Kwan's role at the current company?
Tifenn Dano Kwan's current role is Chief Marketing Officer.
What is Tifenn Dano Kwan's email address?
Tifenn Dano Kwan's email address is ti****@****.com.au
What is Tifenn Dano Kwan's direct phone number?
Tifenn Dano Kwan's direct phone number is tk@arib*****
What schools did Tifenn Dano Kwan attend?
Tifenn Dano Kwan attended Kellogg Executive Education, Audencia, Ices - Institut Catholique De Vendée.
What skills is Tifenn Dano Kwan known for?
Tifenn Dano Kwan has skills like Lead Generation, Go To Market Strategy, Demand Generation, Business Intelligence, Multi Channel Marketing, Management, Marketing, B2b Marketing, Leadership, Channel Partners, Sales Enablement, Program Management.
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