Seed Through Series is a GTM partner for early-stage founders. With decades of combined expertise in the technology sector, we empower organizations with AI-powered GTM strategy and execution to deliver on bottom-line revenue.

Founded in 2014, and now a Series E funded “Unicorn” valued at over $1B, Honor leads the world’s largest home care network with the most advanced care platform. With its August 2021 acquisition of Home Instead, Honor has created a global company that’s revolutionizing how society cares for older adults, their families, and Care Professionals.As a foundational sales hire on the Go To Market team, my responsibilities included:• Shaping the sales playbook and processes as Honor's Go To Market approach evolved• Creating and articulating compelling value propositions around Honor's service to serve partners' unique needs• Developing and executing a Quarterly Regional Sales Plan - including goal setting, priorities, campaign schedules, identification of biggest risks and opportunities• Owning sales process from “pitch” to close including negotiation and cross-functional alignment with operations, legal and product to meet or exceed quarterly and annual targets• Collaborating with the rest of the Go To Market team, Marketing, Comms and Creative Services to determine and build content needed to support the sales process• Identifying growth opportunities and leading discussions to advocate for Partners or Platform improvements to promote conversion growth and profitability

Consulted with CEO on new strategic growth projects

• Strategic operator at healthcare fintech startup; achieved 2x year-over-year revenue growth• Optimized full customer revenue funnel from acquisition to post-sale and customer success• Scaled post-sales organization to meet customer demands both pre- and post-Covid• Partnered with CEO and GM of Turkey to drive product roadmap; develop internal training repository; and run international and U.S. rep hiring, onboarding, training and ongoing development

Dec 2016 - Jan 2019: Director, Outreach*• Transitioned acquisition funnel from rep-assisted to self-serve to 10x account growth for the second time without adding headcount to sales/post-sales orgs; migrated all customers to new platform • Built post-sales and customer success organization; developed “customer success as sales” strategy • Developed new referrals programs, resulting in 95% of leads coming from WOM/referralsJun 2016 - Dec 2016: Senior Manager, Outreach*• Grew customer base 10x in 5 months; optimized acquisition to achieve 60% full funnel conversion rate • Built new customer sales, acquisition and onboarding flow; created sales/post-sales playbooksJun 2015 - Jun 2016: Manager, Direct Outreach*• First customer-facing team member, reporting to Founder / CEO. “Key hustler” for stealth startup.• Identified effective go-to-market tactics for soft launch of Ivy Pay Healthcare FinTech solution • Optimized direct outreach funnel to double therapist prospect base month-over-month• Designed & executed email marketing campaigns to expand Ivy’s healthcare provider network across key markets; achieved predictable new user acquisition funnel with a 47% full-funnel conversion rate*Outreach encompasses direct 1:1 sales, business development, customer account activation, engagement and service operations activities.

• Selected to build Inside Sales and Sales Development org from scratch• Grew team from 1 individual contributor to 8; implemented new SDR/AE pairing model to meet quarterly & annual Enterprise sales objectives; created Inside Sales team to capture Mid-Market revenue• Launched Account-Based marketing strategy. Partnered with marketing and product teams to launch Account-Based Marketing pilot program for accounts with ARR opportunities of $500k - $1M• Managed Sales Ops and oversaw ongoing maintenance of Salesforce CRM and connected tools.

• Sold Quri’s crowdsourced analytics solution to Enterprise consumer packaged goods (CPG) companies

• Partnered with 200+ startups in SF/Bay Area to support strategic business goals via SFDC platform• Served as team onboarding mentor; organized quarterly events as part of the Salesforce Foundation

• Led team of 10 AEs. Trained direct reports in key development areas including: vetting, open calling, qualification, and best practices for closing and upselling.• Successfully carried combined monthly quota of $200K in booked revenue across team of 10 reps

• Taught fundamental selling skills to 70 entry-level new hires with little to no previous sales experience.

• Sold Yelp’s online advertising solutions to local SMBs.• 121% of local sales quota across 13 months; sold $320K booked revenue; 2010 President’s Club • Partnered with marketing team to grow the Yelp Deals Program during its early stages as an offering