Tiffani D.

Tiffani D. Email and Phone Number

Product Strategy @ Workday | Growth Strategist | Transforming Complex Business Challenges into Strategic Opportunities | Wharton MBA @ Workday
6230 Stoneridge Mall Road, Pleasanton, CA 94588, us
Tiffani D.'s Location
Atlanta, Georgia, United States, United States
About Tiffani D.

At Workday I lead product strategy initiatives for our Workforce and Payroll products. I spend my time combing through data, leveraging my expertise in strategy, marketing, sales, product and project management to help Workday achieve their next phase of growth.My experience includes: ๐Ÿ”ท Growth Strategy & Marketing for B2B companies at McKinsey & Company๐Ÿ”ท Chief of Staff at a DTC haircare startup focused on the textured haircare market. ๐Ÿ”ท Agile Project Manager, serving as the key liaison for software development for a critical financial services product.๐Ÿ”ท Project Manager, leading teams and building highways ๐ŸŒ‰, railroads ๐Ÿ›ค๏ธ, office space and educating other engineers about autonomous vehicles and intelligent transportation systems.โšก๏ธ From a young age, I was drawn to understanding how products were built, so making the transition from building products to marketing them was a natural evolution for me. Upon entering business school, I merged my technical expertise with my passion for understanding consumer needs and driving business growth ๐Ÿ“ˆto create innovative solutions that resonate ๐Ÿ’— with consumers/customers ๐Ÿ”— I'm happy to connect about growth strategy, B2C and B2B product strategy.๐Ÿงฐ Knowledge Areas & Skills: consumer behavior, go-to-market strategy, product management, agile, project management, user requirements, product testing, software development, stakeholder engagement, stakeholder management, executive communications, technical project management, data analytics, program management, strategy, management consulting, sales optimization, continuous improvement, mergers, acquisitions and operations

Tiffani D.'s Current Company Details
Workday

Workday

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Product Strategy @ Workday | Growth Strategist | Transforming Complex Business Challenges into Strategic Opportunities | Wharton MBA
6230 Stoneridge Mall Road, Pleasanton, CA 94588, us
Website:
workday.com
Employees:
5
Tiffani D. Work Experience Details
  • Workday
    Senior Manager, Product Strategy
    Workday Sep 2024 - Present
    Pleasanton, California, Us
    At Workday I lead projects across our Talent Management, Payroll and Workforce Management products with a focus on product positioning to address emerging industry trends, geographic expansion, partnerships, and acquisitions.
  • Mckinsey & Company
    Growth Strategy Associate
    Mckinsey & Company Aug 2023 - Oct 2024
    Us
    At McKinsey, I helped businesses achieve their growth goals, blending strategy, marketing, sales, product management to deliver impactful solutions for clients. My experience included diverse industries and encompasses various strategic initiatives. ๐พ๐‘’๐‘ฆ ๐ด๐‘โ„Ž๐‘–๐‘’๐‘ฃ๐‘’๐‘š๐‘’๐‘›๐‘ก๐‘ : โ—‰ ๐๐ซ๐ž-๐Œ๐ž๐ซ๐ ๐ž๐ซ ๐•๐š๐ฅ๐ฎ๐ž ๐‚๐š๐ฉ๐ญ๐ฎ๐ซ๐ž: Co-led daily efforts, validating 100+ synergies to meet clientโ€™s $400 million EBITDA target.โ—‰ ๐‘๐ž๐ฏ๐ž๐ง๐ฎ๐ž ๐†๐ซ๐จ๐ฐ๐ญ๐ก: Developed a new pricing and sales strategy for a B2B logistics provider to achieve a client goal of 15% increase in revenue increase.โ—‰ ๐‚๐จ๐ง๐ฌ๐ฎ๐ฆ๐ž๐ซ ๐ˆ๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ: Analyzed 200+ consumer surveys to redesign a restaurant menu, aligning with shifting consumer preferences.โ—‰ ๐•๐š๐ฅ๐ฎ๐ž ๐๐ซ๐จ๐ฉ๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง๐ฌ: Authored 30+ compelling value propositions and pitch decks, boosting client profitability by 10%.โ—‰ ๐†๐ซ๐จ๐ฐ๐ญ๐ก ๐ˆ๐ง๐ข๐ญ๐ข๐š๐ญ๐ข๐ฏ๐ž๐ฌ: Created 10+ business cases for new growth initiatives for a third-party logistics provider, focusing on market share expansion.๐ธ๐‘›๐‘”๐‘Ž๐‘”๐‘’๐‘š๐‘’๐‘›๐‘ก ๐ธ๐‘ฅ๐‘๐‘’๐‘Ÿ๐‘–๐‘’๐‘›๐‘๐‘’:โ–บ Growth strategy for B2B/B2C white label food company โ–บ Market intelligence report and growth strategy for packaging manufacturerโ–บ Food menu optimization to increase profitability for quick-service restaurantโ–บ Mergers & Acquisitions integration and value capture synergy analysis for materials companiesโ–บ Marketing strategy and external communications plan for McKinsey's Growth, Marketing & Sales Practice to increase awareness of the firms industry leading growth tools (Internal company project)โ–บ B2B sales transformation for logistics company โ–บ B2B sales transformation and commercial growth strategy for third-party logistics provider for DTC companies
  • Mckinsey & Company
    Summer Associate- Growth, Marketing & Sales
    Mckinsey & Company May 2022 - Aug 2022
    Us
  • Ourx
    Go-To-Marketing Manager
    Ourx Apr 2021 - Dec 2021
    New York, Ny, Us
    My first exposure to the world of CPG and DTC came through my role as Chief of Staff at a DTC haircare startup focused on the textured haircare market. Reporting directly to the founder and CEO, I provided strategic leadership and operational oversight to streamline operations and optimize cross-functional collaboration for the launch of a DTC haircare company. In my role I led go-to-market strategy, art direction, branding and supply chain optimization.๐พ๐‘’๐‘ฆ ๐ด๐‘โ„Ž๐‘–๐‘’๐‘ฃ๐‘’๐‘š๐‘’๐‘›๐‘ก๐‘ :โ—‰ ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐œ ๐๐ซ๐š๐ง๐ ๐ƒ๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ๐ฆ๐ž๐ง๐ญ: Developed and implemented comprehensive brand identity across eight products on product roadmap which included brand pillars, mission, values and product copy for 8 haircare products to connect with textured hair care consumers.โ—‰ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ ๐„๐ฑ๐ž๐œ๐ฎ๐ญ๐ข๐จ๐ง: Developed market entry strategy and two year product roadmap. Led cross-functional teams in executing go-to-market plans, resulting in 8 successful product launches.โ—‰ ๐‚๐ซ๐ž๐š๐ญ๐ข๐ฏ๐ž ๐ƒ๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ๐ฆ๐ž๐ง๐ญ ๐š๐ง๐ ๐Ž๐ฏ๐ž๐ซ๐ฌ๐ข๐ ๐ก๐ญ: Collaborated closely with creative teams and agencies to innovate and develop compelling brand assets, including packaging, digital content, and advertising campaigns. Based on consumer insights ensured creative aligned with brand vision and consumer insights.
  • Booz Allen Hamilton
    Business Strategy Senior Consultant
    Booz Allen Hamilton Jan 2020 - Jun 2021
    Mclean, Va, Us
    In my role I specialized in directing technically complex transportation projects within the rail and autonomous vehicle programs, integrating strategic initiatives with robust stakeholder engagement and impactful marketing efforts. Leading a team of three, I provided critical program support for a USDOT workforce development initiative focused on autonomous vehicles, connected vehicles, cybersecurity, and emerging transportation technologies.๐พ๐‘’๐‘ฆ ๐ด๐‘โ„Ž๐‘–๐‘’๐‘ฃ๐‘’๐‘š๐‘’๐‘›๐‘ก๐‘ : โ—‰ ๐ƒ๐š๐ญ๐š-๐๐ซ๐ข๐ฏ๐ž๐ง ๐ข๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ: Introduced efficient oversight approach for a $5B railroad infrastructure portfolio, cutting project timelines by 15% and resolving critical Inspector General non-compliance issues.โ—‰ ๐๐ซ๐จ๐ ๐ซ๐š๐ฆ ๐Œ๐š๐ง๐š๐ ๐ž๐ฆ๐ž๐ง๐ญ ๐š๐ง๐ ๐‚๐ฅ๐ข๐ž๐ง๐ญ ๐‚๐จ๐ฎ๐ง๐ฌ๐ž๐ฅ๐ข๐ง๐ : Directed all project management processes and led cross-functional teams of consultants, analysts, specialists, and subcontractors, ensuring timely project completion and resource optimization.โ—‰ ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐œ ๐„๐ง๐ ๐š๐ ๐ž๐ฆ๐ž๐ง๐ญ ๐š๐ง๐ ๐๐š๐ซ๐ญ๐ง๐ž๐ซ๐ฌ๐ก๐ข๐ฉ ๐ƒ๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ๐ฆ๐ž๐ง๐ญ: Developed stakeholder engagement strategy for 10+ transportation associations, revitalizing dormant partnerships and expanding industry influence.โ—‰ ๐“๐ž๐œ๐ก๐ง๐ข๐œ๐š๐ฅ ๐๐ซ๐จ๐ ๐ซ๐š๐ฆ ๐‹๐ž๐š๐๐ž๐ซ๐ฌ๐ก๐ข๐ฉ: Orchestrated redesign of a federal autonomous vehicle education program, boosting participant satisfaction from 80% to 95% and authored 25+ technical briefs, presentations, and training sessions that boosted workforce skills. Recognized for translating technical complexities for senior level executives.
  • Booz Allen Hamilton
    Business Strategy Consultant
    Booz Allen Hamilton Feb 2019 - Jan 2020
    Mclean, Va, Us
  • Accenture
    Business Strategy Consultant
    Accenture Dec 2018 - Feb 2019
    Dublin 2, Ie
    While at Accenture I provided strategic leadership on Agile teams by driving software development for a highly complex web based financial services product used for the auction of government securities. This critical system played a pivotal role in revenue generation for my clients' business operations.๐พ๐‘’๐‘ฆ ๐ด๐‘โ„Ž๐‘–๐‘’๐‘ฃ๐‘’๐‘š๐‘’๐‘›๐‘ก๐‘ : โ—‰ ๐€๐ ๐ข๐ฅ๐ž ๐‹๐ž๐š๐๐ž๐ซ๐ฌ๐ก๐ข๐ฉ: Led a cross functional scrum team of developers, testers, and business analysts, ensuring alignment of software requirements with client needs and Agile principles. Leveraged tools such as Atlassian JIRA for sprint planning, managing work in progress and helped remove impediments to team progress and coordinated team retrospectives.โ—‰ ๐๐ซ๐จ๐ฃ๐ž๐œ๐ญ ๐Œ๐š๐ง๐š๐ ๐ž๐ฆ๐ž๐ง๐ญ ๐š๐ง๐ ๐ƒ๐ž๐ฅ๐ข๐ฏ๐ž๐ซ๐ฒ: Managed the software development lifecycle, from requirements gathering and design to testing and deployment, utilizing DevOps practices and SAFe frameworks to streamline project workflows and ensured seamless integration across teams.โ—‰ ๐๐ซ๐จ๐ฉ๐จ๐ฌ๐š๐ฅ ๐ƒ๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ๐ฆ๐ž๐ง๐ญ ๐š๐ง๐ ๐‚๐ฅ๐ข๐ž๐ง๐ญ ๐„๐ง๐ ๐š๐ ๐ž๐ฆ๐ž๐ง๐ญ: In addition to project responsibilities, I played a key role in proposal responses for the Accenture Smart Cities team by developing callable references, writing impactful client case studies and references for Transit RFPs.โ—‰ ๐๐ฎ๐š๐ฅ๐ข๐ญ๐ฒ ๐€๐ฌ๐ฌ๐ฎ๐ซ๐š๐ง๐œ๐ž ๐š๐ง๐ ๐”๐ฌ๐ž๐ซ ๐“๐ž๐ฌ๐ญ๐ข๐ง๐ : Implemented rigorous functional and automated testing methodologies to verify software functionality and compliance with user requirements problem solved software defects โ—‰ ๐’๐ญ๐š๐ค๐ž๐ก๐จ๐ฅ๐๐ž๐ซ ๐‚๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐œ๐š๐ญ๐ข๐จ๐ง ๐š๐ง๐ ๐๐ซ๐ž๐ฌ๐ž๐ง๐ญ๐š๐ญ๐ข๐จ๐ง๐ฌ: Conducted daily presentations to Product Owners to pilot web application functionality; completed 800+ stories and over 20 epics.
  • Accenture
    Business Analyst
    Accenture Nov 2017 - Nov 2018
    Dublin 2, Ie
  • Federal Highway Administration
    Civil Engineer
    Federal Highway Administration Jul 2016 - Dec 2016
    Washington, Dc, Us
    At FHWA I managed critical aspects of engineering oversight and regulatory compliance for the Georgia Division, significantly contributing to the successful execution of federal highway projects within the Georgia Department of Transportation. My role involved overseeing multifaceted transportation projects, from planning, construction and adherence to the National Environmental Policy Act and Environmental Justice.
  • Maryland State Highway Administration
    Transportation Engineer Ii- Project Manager
    Maryland State Highway Administration Jun 2015 - Jul 2016
    Baltimore, Maryland, Us
    At MDSHA I was an Assistant Project Manager for transportation projects from planning through to preliminary engineering and environmental permitting. Co-Leading cross-functional teams of 8 to 12 members that included the supervision of contractors. Notable projects included the expedited expansion of lanes on US-50 at Severn River Bridge, driven by a gubernatorial mandate. I also worked to cultivate community partnerships and led public workshops, enhancing public engagement and support for state highway projects.
  • Gsa
    Civil Engineer- Project Manager
    Gsa May 2012 - Mar 2015
    Washington, D.C., Us
    During my time at GSA, I was a Project Manager for increasingly complex multi-hundred million dollar construction projects on behalf of government clients. In my role I led clients through the construction process from inception to close and coordinated multidisciplinary teams and vendors to ensure projects were completed on time and within budget. High profile project included relocation and buildout for National Endowment for Humanities and National Endowment for Arts from Old Post Office Building to meet GSAโ€™s legal obligations and avoid occupancy penalties

Tiffani D. Education Details

  • The Wharton School
    The Wharton School
    Marketing And Corporate Development
  • Sda Bocconi
    Sda Bocconi
    Retail & Luxury Goods Marketing Strategy
  • Morgan State University
    Morgan State University
    Master Of City And Regional Planning
  • Syracuse University
    Syracuse University
    Civil Engineering

Frequently Asked Questions about Tiffani D.

What company does Tiffani D. work for?

Tiffani D. works for Workday

What is Tiffani D.'s role at the current company?

Tiffani D.'s current role is Product Strategy @ Workday | Growth Strategist | Transforming Complex Business Challenges into Strategic Opportunities | Wharton MBA.

What schools did Tiffani D. attend?

Tiffani D. attended The Wharton School, Sda Bocconi, Morgan State University, Syracuse University.

Who are Tiffani D.'s colleagues?

Tiffani D.'s colleagues are Harlow Smith, Christian Cam, Jennifer Tidwell, Frederick Osunde, Leigh Austin, Eliot Huang, Louis Farnsworth.

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