Tiffani D. Email and Phone Number
At Workday I lead product strategy initiatives for our Workforce and Payroll products. I spend my time combing through data, leveraging my expertise in strategy, marketing, sales, product and project management to help Workday achieve their next phase of growth.My experience includes: ๐ท Growth Strategy & Marketing for B2B companies at McKinsey & Company๐ท Chief of Staff at a DTC haircare startup focused on the textured haircare market. ๐ท Agile Project Manager, serving as the key liaison for software development for a critical financial services product.๐ท Project Manager, leading teams and building highways ๐, railroads ๐ค๏ธ, office space and educating other engineers about autonomous vehicles and intelligent transportation systems.โก๏ธ From a young age, I was drawn to understanding how products were built, so making the transition from building products to marketing them was a natural evolution for me. Upon entering business school, I merged my technical expertise with my passion for understanding consumer needs and driving business growth ๐to create innovative solutions that resonate ๐ with consumers/customers ๐ I'm happy to connect about growth strategy, B2C and B2B product strategy.๐งฐ Knowledge Areas & Skills: consumer behavior, go-to-market strategy, product management, agile, project management, user requirements, product testing, software development, stakeholder engagement, stakeholder management, executive communications, technical project management, data analytics, program management, strategy, management consulting, sales optimization, continuous improvement, mergers, acquisitions and operations
Workday
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- 5
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Senior Manager, Product StrategyWorkday Sep 2024 - PresentPleasanton, California, UsAt Workday I lead projects across our Talent Management, Payroll and Workforce Management products with a focus on product positioning to address emerging industry trends, geographic expansion, partnerships, and acquisitions. -
Growth Strategy AssociateMckinsey & Company Aug 2023 - Oct 2024UsAt McKinsey, I helped businesses achieve their growth goals, blending strategy, marketing, sales, product management to deliver impactful solutions for clients. My experience included diverse industries and encompasses various strategic initiatives. ๐พ๐๐ฆ ๐ด๐โ๐๐๐ฃ๐๐๐๐๐ก๐ : โ ๐๐ซ๐-๐๐๐ซ๐ ๐๐ซ ๐๐๐ฅ๐ฎ๐ ๐๐๐ฉ๐ญ๐ฎ๐ซ๐: Co-led daily efforts, validating 100+ synergies to meet clientโs $400 million EBITDA target.โ ๐๐๐ฏ๐๐ง๐ฎ๐ ๐๐ซ๐จ๐ฐ๐ญ๐ก: Developed a new pricing and sales strategy for a B2B logistics provider to achieve a client goal of 15% increase in revenue increase.โ ๐๐จ๐ง๐ฌ๐ฎ๐ฆ๐๐ซ ๐๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ: Analyzed 200+ consumer surveys to redesign a restaurant menu, aligning with shifting consumer preferences.โ ๐๐๐ฅ๐ฎ๐ ๐๐ซ๐จ๐ฉ๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง๐ฌ: Authored 30+ compelling value propositions and pitch decks, boosting client profitability by 10%.โ ๐๐ซ๐จ๐ฐ๐ญ๐ก ๐๐ง๐ข๐ญ๐ข๐๐ญ๐ข๐ฏ๐๐ฌ: Created 10+ business cases for new growth initiatives for a third-party logistics provider, focusing on market share expansion.๐ธ๐๐๐๐๐๐๐๐๐ก ๐ธ๐ฅ๐๐๐๐๐๐๐๐:โบ Growth strategy for B2B/B2C white label food company โบ Market intelligence report and growth strategy for packaging manufacturerโบ Food menu optimization to increase profitability for quick-service restaurantโบ Mergers & Acquisitions integration and value capture synergy analysis for materials companiesโบ Marketing strategy and external communications plan for McKinsey's Growth, Marketing & Sales Practice to increase awareness of the firms industry leading growth tools (Internal company project)โบ B2B sales transformation for logistics company โบ B2B sales transformation and commercial growth strategy for third-party logistics provider for DTC companies -
Summer Associate- Growth, Marketing & SalesMckinsey & Company May 2022 - Aug 2022Us -
Go-To-Marketing ManagerOurx Apr 2021 - Dec 2021New York, Ny, UsMy first exposure to the world of CPG and DTC came through my role as Chief of Staff at a DTC haircare startup focused on the textured haircare market. Reporting directly to the founder and CEO, I provided strategic leadership and operational oversight to streamline operations and optimize cross-functional collaboration for the launch of a DTC haircare company. In my role I led go-to-market strategy, art direction, branding and supply chain optimization.๐พ๐๐ฆ ๐ด๐โ๐๐๐ฃ๐๐๐๐๐ก๐ :โ ๐๐ญ๐ซ๐๐ญ๐๐ ๐ข๐ ๐๐ซ๐๐ง๐ ๐๐๐ฏ๐๐ฅ๐จ๐ฉ๐ฆ๐๐ง๐ญ: Developed and implemented comprehensive brand identity across eight products on product roadmap which included brand pillars, mission, values and product copy for 8 haircare products to connect with textured hair care consumers.โ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ญ๐ซ๐๐ญ๐๐ ๐ฒ ๐๐ฑ๐๐๐ฎ๐ญ๐ข๐จ๐ง: Developed market entry strategy and two year product roadmap. Led cross-functional teams in executing go-to-market plans, resulting in 8 successful product launches.โ ๐๐ซ๐๐๐ญ๐ข๐ฏ๐ ๐๐๐ฏ๐๐ฅ๐จ๐ฉ๐ฆ๐๐ง๐ญ ๐๐ง๐ ๐๐ฏ๐๐ซ๐ฌ๐ข๐ ๐ก๐ญ: Collaborated closely with creative teams and agencies to innovate and develop compelling brand assets, including packaging, digital content, and advertising campaigns. Based on consumer insights ensured creative aligned with brand vision and consumer insights. -
Business Strategy Senior ConsultantBooz Allen Hamilton Jan 2020 - Jun 2021Mclean, Va, UsIn my role I specialized in directing technically complex transportation projects within the rail and autonomous vehicle programs, integrating strategic initiatives with robust stakeholder engagement and impactful marketing efforts. Leading a team of three, I provided critical program support for a USDOT workforce development initiative focused on autonomous vehicles, connected vehicles, cybersecurity, and emerging transportation technologies.๐พ๐๐ฆ ๐ด๐โ๐๐๐ฃ๐๐๐๐๐ก๐ : โ ๐๐๐ญ๐-๐๐ซ๐ข๐ฏ๐๐ง ๐ข๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ: Introduced efficient oversight approach for a $5B railroad infrastructure portfolio, cutting project timelines by 15% and resolving critical Inspector General non-compliance issues.โ ๐๐ซ๐จ๐ ๐ซ๐๐ฆ ๐๐๐ง๐๐ ๐๐ฆ๐๐ง๐ญ ๐๐ง๐ ๐๐ฅ๐ข๐๐ง๐ญ ๐๐จ๐ฎ๐ง๐ฌ๐๐ฅ๐ข๐ง๐ : Directed all project management processes and led cross-functional teams of consultants, analysts, specialists, and subcontractors, ensuring timely project completion and resource optimization.โ ๐๐ญ๐ซ๐๐ญ๐๐ ๐ข๐ ๐๐ง๐ ๐๐ ๐๐ฆ๐๐ง๐ญ ๐๐ง๐ ๐๐๐ซ๐ญ๐ง๐๐ซ๐ฌ๐ก๐ข๐ฉ ๐๐๐ฏ๐๐ฅ๐จ๐ฉ๐ฆ๐๐ง๐ญ: Developed stakeholder engagement strategy for 10+ transportation associations, revitalizing dormant partnerships and expanding industry influence.โ ๐๐๐๐ก๐ง๐ข๐๐๐ฅ ๐๐ซ๐จ๐ ๐ซ๐๐ฆ ๐๐๐๐๐๐ซ๐ฌ๐ก๐ข๐ฉ: Orchestrated redesign of a federal autonomous vehicle education program, boosting participant satisfaction from 80% to 95% and authored 25+ technical briefs, presentations, and training sessions that boosted workforce skills. Recognized for translating technical complexities for senior level executives. -
Business Strategy ConsultantBooz Allen Hamilton Feb 2019 - Jan 2020Mclean, Va, Us -
Business Strategy ConsultantAccenture Dec 2018 - Feb 2019Dublin 2, IeWhile at Accenture I provided strategic leadership on Agile teams by driving software development for a highly complex web based financial services product used for the auction of government securities. This critical system played a pivotal role in revenue generation for my clients' business operations.๐พ๐๐ฆ ๐ด๐โ๐๐๐ฃ๐๐๐๐๐ก๐ : โ ๐๐ ๐ข๐ฅ๐ ๐๐๐๐๐๐ซ๐ฌ๐ก๐ข๐ฉ: Led a cross functional scrum team of developers, testers, and business analysts, ensuring alignment of software requirements with client needs and Agile principles. Leveraged tools such as Atlassian JIRA for sprint planning, managing work in progress and helped remove impediments to team progress and coordinated team retrospectives.โ ๐๐ซ๐จ๐ฃ๐๐๐ญ ๐๐๐ง๐๐ ๐๐ฆ๐๐ง๐ญ ๐๐ง๐ ๐๐๐ฅ๐ข๐ฏ๐๐ซ๐ฒ: Managed the software development lifecycle, from requirements gathering and design to testing and deployment, utilizing DevOps practices and SAFe frameworks to streamline project workflows and ensured seamless integration across teams.โ ๐๐ซ๐จ๐ฉ๐จ๐ฌ๐๐ฅ ๐๐๐ฏ๐๐ฅ๐จ๐ฉ๐ฆ๐๐ง๐ญ ๐๐ง๐ ๐๐ฅ๐ข๐๐ง๐ญ ๐๐ง๐ ๐๐ ๐๐ฆ๐๐ง๐ญ: In addition to project responsibilities, I played a key role in proposal responses for the Accenture Smart Cities team by developing callable references, writing impactful client case studies and references for Transit RFPs.โ ๐๐ฎ๐๐ฅ๐ข๐ญ๐ฒ ๐๐ฌ๐ฌ๐ฎ๐ซ๐๐ง๐๐ ๐๐ง๐ ๐๐ฌ๐๐ซ ๐๐๐ฌ๐ญ๐ข๐ง๐ : Implemented rigorous functional and automated testing methodologies to verify software functionality and compliance with user requirements problem solved software defects โ ๐๐ญ๐๐ค๐๐ก๐จ๐ฅ๐๐๐ซ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง ๐๐ง๐ ๐๐ซ๐๐ฌ๐๐ง๐ญ๐๐ญ๐ข๐จ๐ง๐ฌ: Conducted daily presentations to Product Owners to pilot web application functionality; completed 800+ stories and over 20 epics. -
Business AnalystAccenture Nov 2017 - Nov 2018Dublin 2, Ie -
Civil EngineerFederal Highway Administration Jul 2016 - Dec 2016Washington, Dc, UsAt FHWA I managed critical aspects of engineering oversight and regulatory compliance for the Georgia Division, significantly contributing to the successful execution of federal highway projects within the Georgia Department of Transportation. My role involved overseeing multifaceted transportation projects, from planning, construction and adherence to the National Environmental Policy Act and Environmental Justice. -
Transportation Engineer Ii- Project ManagerMaryland State Highway Administration Jun 2015 - Jul 2016Baltimore, Maryland, UsAt MDSHA I was an Assistant Project Manager for transportation projects from planning through to preliminary engineering and environmental permitting. Co-Leading cross-functional teams of 8 to 12 members that included the supervision of contractors. Notable projects included the expedited expansion of lanes on US-50 at Severn River Bridge, driven by a gubernatorial mandate. I also worked to cultivate community partnerships and led public workshops, enhancing public engagement and support for state highway projects. -
Civil Engineer- Project ManagerGsa May 2012 - Mar 2015Washington, D.C., UsDuring my time at GSA, I was a Project Manager for increasingly complex multi-hundred million dollar construction projects on behalf of government clients. In my role I led clients through the construction process from inception to close and coordinated multidisciplinary teams and vendors to ensure projects were completed on time and within budget. High profile project included relocation and buildout for National Endowment for Humanities and National Endowment for Arts from Old Post Office Building to meet GSAโs legal obligations and avoid occupancy penalties
Tiffani D. Education Details
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The Wharton SchoolMarketing And Corporate Development -
Sda BocconiRetail & Luxury Goods Marketing Strategy -
Morgan State UniversityMaster Of City And Regional Planning -
Syracuse UniversityCivil Engineering
Frequently Asked Questions about Tiffani D.
What company does Tiffani D. work for?
Tiffani D. works for Workday
What is Tiffani D.'s role at the current company?
Tiffani D.'s current role is Product Strategy @ Workday | Growth Strategist | Transforming Complex Business Challenges into Strategic Opportunities | Wharton MBA.
What schools did Tiffani D. attend?
Tiffani D. attended The Wharton School, Sda Bocconi, Morgan State University, Syracuse University.
Who are Tiffani D.'s colleagues?
Tiffani D.'s colleagues are Harlow Smith, Christian Cam, Jennifer Tidwell, Frederick Osunde, Leigh Austin, Eliot Huang, Louis Farnsworth.
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