• Drove the successful transformation of a 25-year-old regional device repair business into an industry-leading, national K-12 EdTech provider through a strategic rebranding and engaging marketing campaigns• Streamlined digital marketing content management and reduced turn-times by overhauling Wordpress website and Pardot email marketing campaigns• Enabled sales teams by simplifying complex messaging into high-impact presentations, RFPs, and marketing collateral

• Effectively mentored and supported development, and performance of an award-winning 27 member UI/UX team• Strengthened cross-functional collaboration with product owners, stakeholders, and individual contributors by facilitating effective communications and processes to ensure project milestones were met and risks mitigated.• Advocated for and facilitated best practices in project management using SAFe Agile and Scrum methodologies, to enhance team performance and… Show more • Effectively mentored and supported development, and performance of an award-winning 27 member UI/UX team• Strengthened cross-functional collaboration with product owners, stakeholders, and individual contributors by facilitating effective communications and processes to ensure project milestones were met and risks mitigated.• Advocated for and facilitated best practices in project management using SAFe Agile and Scrum methodologies, to enhance team performance and deliverables• Achieved 100% retention and improved team cohesion during a significant leadership departure and on-going leadership vacuum through empathetic team leadership• Spearheaded comprehensive training curriculum for a department of 100 graphic designers, copywriters, content strategist, and UI/UX designers integrating personalized development plans tailored to individual learning styles Show less

• Spearheaded comprehensive training programs on branding, marketing strategies, and digital lead-generation for 10 market centers, serving a collective force of 4,000 agents.• Engineered the conversion of market data into highly effective lead magnet publications and tailored email marketing funnels, directly benefiting hundreds of agents.• Ensured strict adherence to brand guidelines and regulatory compliance for real estate agent and mortgage lender advertising safeguarding brand… Show more • Spearheaded comprehensive training programs on branding, marketing strategies, and digital lead-generation for 10 market centers, serving a collective force of 4,000 agents.• Engineered the conversion of market data into highly effective lead magnet publications and tailored email marketing funnels, directly benefiting hundreds of agents.• Ensured strict adherence to brand guidelines and regulatory compliance for real estate agent and mortgage lender advertising safeguarding brand identity and legal protections• Designed unique brand identities, marketing collateral, and marketing plans for scores of independent real estate agents• Oversaw marketing budgets for multiple high-performing real estate teams and new construction developments, optimizing investments for maximum impact and profitability. Show less

• Established a solid track record for exceeding expectations by effectively transforming ambiguous client requests into clear creative briefs aligned with business objectives• Crafted impactful brand identities, marketing collateral, trade show displays, websites, email marketing campaigns, and print ad campaigns for clients spanning Edtech, FinTech, real estate, and professional services industries, elevating their market presence and driving measurable results• Optimized processes… Show more • Established a solid track record for exceeding expectations by effectively transforming ambiguous client requests into clear creative briefs aligned with business objectives• Crafted impactful brand identities, marketing collateral, trade show displays, websites, email marketing campaigns, and print ad campaigns for clients spanning Edtech, FinTech, real estate, and professional services industries, elevating their market presence and driving measurable results• Optimized processes and systems for efficiency reducing turn-times, improving client experience, and increasing referrals growing clientele 300% in 2 years• Sourced third-party vendors and marketing partners, negotiating contracts and mutually beneficial terms Show less

• Transformed brand identity to target an elevated clientele and increased the volume and average sales price of properties under contract by 200% in 6 months leading to a buyout from a leading luxury brokerage• Crafted engaging long-form blogs optimized for SEO and marketing copy successfully achieving audience engagement goals• Orchestrated exclusive luxury client appreciation events and trade shows with meticulous attention to detail, fostering meaningful connections and brand… Show more • Transformed brand identity to target an elevated clientele and increased the volume and average sales price of properties under contract by 200% in 6 months leading to a buyout from a leading luxury brokerage• Crafted engaging long-form blogs optimized for SEO and marketing copy successfully achieving audience engagement goals• Orchestrated exclusive luxury client appreciation events and trade shows with meticulous attention to detail, fostering meaningful connections and brand loyalty• Oversaw marketing budget optimizing investments for maximum impact and profitability Show less

• Designed high-profile contest programming for national and international media properties.• Enabled sales teams by simplifying complex messaging into high-impact sales pitch and training decks.• Drove a 25% decrease in customer support calls by advocating for more effective training techniques and creating user-friendly guides.• Provided coaching to sales and training teams on techniques aimed at enhancing delivery effectiveness and fostering audience engagement