Experienced & Passionate Ecommerce Specialist with 15yrs of professional experience incl. 4+ years in FMCG & Electronic industry with strengths in Sales & Product management, Merchandising & Cross-Border, Strategic Partnerships, Digital Marketing, Ads/Campaign, CRM & Data, Open marketplace platform, M-commerce & Mobile advertising.Her reel of achievements started from growing double-digits growth in Qoo10 for Beauty category YoY local&cross-border. Beauty was the #1 leading cat. competing all cat. in terms of Net Profit by BPV. Here she was also exposed into several skills : Mobile Apps ads, Data Analytics, eDM, Principal/Brands acquisition, Digital Campaign management, New Product launch strategy & planning for online market.In elevenia, she had successfully boosted doubledigits growth YoY for Fashion & Beauty subsequently. She was directly appointed by CEO to lead several big projects : O2O Fashion Merchant integration into B2B platform (Directly sourced from #1 Indonesia Fashion Textile district in SEA), Korean Beauty Merchandising and made elevenia as 'One-stop leading K-Beauty' in 2016, To embraced Local Beauty, she also invited Mustika Ratu & their reknown 'Puteri Indonesia' to elevenia ecommerce platform and grew their digital business significantly in their first encounter. This motion encouraged more Indonesian Beauty makers to enter their business in ecommerce platform and robust together.In Lazada, she led business dev. & acq. under special CEO's project to digitalized Indonesia's SME biz owners with the iconic LazadaClub , also collaborate together with Ministry of ICT. In her 1st sem, she had successfully onboarded 10K merchants with avg. 20% growth YoY, she was then being assigned again as FMCG VP, under commercial div. to lead Lazada's Health & Beauty, Groceries business .She was also the first batcher sent to Alibaba HQ for 'Industry Cat. Strategy & New Retail - Longmen TTT training' directly coached by the T-mall & Taobao experts.Upon being exposed subsequently in Digital Industry esp. ecommerce, in 2019, She decided to take her next career challenge by joining Samsung Indonesia to lead Samsung Indonesia online business div. for all categories (IT Mobile & CE Appliances). Samsung Online M/S was #1 in Q1'19, Success2019 launch for 'Online Exclusive' M-series, Perf. Marketing RoAs hit up at 51x +20pts in Q4'19.In her spare time, she occasionally help to support as Keynote speakers for industry, enjoy her time hunting good coffee, painting & doodling, cooking & traveling.