Head Of Product
Current• Utilize user research studies and market research to evaluate product iterations, generating valuable business insights to inform decision-making.• Employ user story maps to define requirements for a client-centered experience and conduct thorough market research on potential product ideas.• Designed and implemented a client-specific online store, resulting in a significant increase in sales, profits, and website traffic through targeted marketing campaigns tailored to specific demographics.• Map current business and operational processes, identify areas for improvement and plan next steps.• Drive product development by creating and refining prototypes based on extensive research efforts, conducting iterative testing and incorporating feedback until achieving a final working prototype.• Take ownership of persona development, journey mapping, bright spot analyses, user stories, and metrics mapping and analyses, ensuring understanding and optimization of product performance.