Whether alongside in-house teams, or as senior support on a fractional basis, I work with leaders to develop marketing strategies that are deliverable and effective.

- Created and implemented a B2B marketing, communication, and reputation-building strategy across all Genr8 activities as first in-house marketing hire.- Managed B2B and B2C marketing strategies for projects and joint venture partnerships across the UK, alongside external stakeholders including local authorities.- Facilitated attendance to and exhibiting at industry-wide events and conferences including UKREiiF for business development.- Managed placemaking and community engagement at Smithfield, the £250m mixed-use regeneration scheme in Stoke-on-Trent, including on-site events such as the official Coronation Big Screening in May 2023.- Create and managed the marketing strategy and CRM at Smithfield Works, Genr8's co-working and managed office space business in Stoke-on-Trent.- Content management, development, and analytics across all Genr8-managed websites (x3) and social media channels, including the full relaunch of the Genr8 website in 2023.- Developed a comprehensive ESG strategy.- Operational management of Smithfield Works co-working offices, including oversight of the Community Manager, and the development of a successful marketing and lettings strategy that brought the business into profit for the first time.

Management of B2C marketing strategy for private rental property brands Simple Life Homes, Simple Life London and Live DifRent, totalling c.5,500+ households throughout the UK. Included management and development of social media channels, website, media and communication strategy, event management and customer engagement. Line management of marketing executives and support of Marketing Director in Crisis Management communications.

Integrated media planning, strategy and buying for 30+ arts and entertainment clients. Social media management, internal and external communications, client servicing and account management.

James Aichinger, Apr '15-Dec '18 - YA novel, The Edge of the Flame.Sanctum Publishing, Apr '14-Dec '18 - Novel, The Serpent Calls.Womenclimb, Aug '15-May '16 - Articles, Assistant Editor, female-centred climbing websiteUKClimbing Ltd., Jul '14-Sep '14 - Articles, Climbing and mountaineering website