Developed and executed strategic media and public relations campaigns to enhance brand visibility and promote the Nike Tournament of Champions events.Managed all aspects of media relations, including cultivating relationships with journalists, editors, and influencers in the sports and entertainment industry.Created compelling press releases, media kits, and promotional materials to generate interest and coverage for the tournament's activities and initiatives.Organized and facilitated press conferences, media briefings, and interviews to provide accurate and engaging information about the tournament's events, teams, and athletes.Collaborated closely with internal marketing and creative teams to ensure consistent messaging and branding across all media channels.Monitored media coverage and conducted media analysis to assess the impact of PR efforts, adjusting strategies as needed to maximize positive exposure.Managed crisis communications by promptly addressing and mitigating any negative publicity or issues that arose during the tournament.Led the planning and execution of media-related events, such as media days, media tours, and athlete appearances, to provide unique access and story opportunities.Coordinated media attendance and coverage for tournament games and events, ensuring journalists had the necessary resources and information to cover the action.Leveraged social media platforms to amplify media coverage, engage with fans, and share behind-the-scenes content related to the tournament.Worked closely with athletes, coaches, and tournament stakeholders to align messaging and ensure accurate representation in media materials.Collaborated with sponsors and partners to integrate their messaging into media campaigns and enhance their exposure through media coverage

Develop and nurture relationships with local, national, and international media outlets, including sports reporters, journalists, bloggers, and influencers.Coordinate media coverage before, during, and after the tournament, including press releases, media kits, and story pitches.Serve as the primary media contact and manage media inquiries, interviews, and press conferences.Monitor media coverage and provide regular reports to internal stakeholders. Craft compelling narratives and messages that align with the tournament's mission and objectives.Develop and execute PR strategies to enhance the tournament's reputation and brand presence.Could you identify opportunities for partnerships and collaborations with relevant organizations and influencers to amplify the tournament's reach. Create engaging and shareable content for various platforms, including press releases, social media, websites, and newsletters.Collaborate with the marketing team to ensure consistent messaging across all communication channels.Produce captivating stories, articles, and multimedia content highlighting athletes' achievements, behind-the-scenes moments, and impactful stories. Develop and implement crisis communication strategies to manage potential PR challenges. Act as a spokesperson and provide accurate information during sensitive situations. Assist in planning and executing media-related aspects of the tournament, including media accreditation, press areas, and media-focused events.Liaise with athletes, coaches, and other stakeholders to facilitate media interactions and interviews.

• Coordinate all aspects of event from start to finish in accordance with objectives and target audience• Ensure all NCAA –EYBL rules and regulations are followed by participants and attendees• Resolve any problems as they are identified to ensure event is completed smoothly• Register teams and coaches; sell tournament passes, recruitment guides, and NIKE merchandise• Implement and monitor crowd control to ensure tournament runs effectively-- Constantly develop ideas to enhance the tournament success• Update team records, scores, schedules and content creation for social media Instagram Twitter • Manage budget, assess inventory, process accounting, and content creation for social media• Analyze the event’s success and complete reports to be submitted to management

Collaborate closely with internal stakeholders to develop and execute trade show strategies that align with S&P Global Commodity Insights' goals and initiatives.Manage end-to-end logistical aspects of trade shows, including booth design, setup, staffing, travel arrangements, and coordination of promotional materials.Serve as the main point of contact for trade show vendors, partners, and event organizers, ensuring seamless communication and execution.Create compelling trade show experiences that effectively highlight our commodity insights, products, and services to a diverse audience.Develop and maintain a comprehensive trade show calendar, tracking each event's key milestones, deadlines, and deliverables.Monitor and manage trade show budgets, optimizing resources for maximum impact and ROI.Lead post-event evaluations, gathering feedback and analyzing performance metrics to improve trade show strategies continuously.Stay abreast of industry trends and competitor presence at trade shows, providing insights to enhance our offerings.

Brand Ambassador for live events featuring the following:Jordan promotionsNike GolfNike

Led company humanitarian efforts through fundraising activities and social media resources-- Raised over 10,000 miles for USA Team Olympics and ParalympicsSet up onsite events, including tent, marketing materials and visual impression—engaged 90% of participants-- Raised $6,000.00 for United Paws Programs – awarded best photo, participant received two roundtrip ticketsManaged and executed 321 onsite events with United Airlines – successfully introduce United Airlines brand too new consumers re-introducing and reminding former consumers, reinforcing United commitment to service

Attended trade shows and events to market product-- increase holiday sales and brand awareness for Procter & Gamble utilized onsite activation to enhance selling and partnership consumer engagements 1,850--successful consumer engagements Trained and hired (200) local brand ambassadors for daily activations in support of grand openings -- mastered brand/products for each event-- communicated brand benefits to improve sales for gift with purchase program Executed and managed multiple consumer marketing programs-- increase sales for Proctor & Gamble branded products by 80% at numerous retail locations throughout USCoordinated sampled events deigned to drive trial of new products-- engaged 7,000 new consumers during multi-day eventsLed project vendor contracts with Houston Texans organization--managed agent relationships, secured resources and transportation of Talent (J.J. Watts & Brian Cushing) successfully engaged 12,000 fans/ customersPlanned, organized, and completed marketing and sales programs aimed at improving growth in fabric softer, baby products, hair care and grooming --Building support within store with 2,800 impressions and 1,700 consumer engagements and 2,200 samples distributedImplemented measures of control with labor costs by insuring all events were executed at specific times and locations with store manager sign-off --maximizing brand connections with consumers, by having 100% event accountability Strategized and resolved in-the-moment obstacles and maximized consumer engagements in each event to retain sales goals on targeted brands —retain 80% of sales goalsCompleted 1200 programs and wrap-ups --secured all assets, managed recaps, accounted for expenses, and submitted payroll prior to program closeout-- audited premiums for post event reports to improve future marketing tacticsCoordinated Breast Cancer Awareness event for strategic retail partners such as Kroger, HEB and Fiesta—increased market share of P&G products