Create and manage unique multi-platform promotional campaigns for WP advertisers including sweepstakes, contests, promo print ads, social media and events. Manage all logistics and budgeting.

Washington Post Live is the editorial conference division of The Washington Post. In the Sponsor Marketing Manager role, I develop and manage sponsorship leads at the C-suite level, build proposals and create and manage marketing collateral.

Marketing and Communication Negotiate trade agreements with media outlets and venues. Write copy and manage print and digital advertising design. Create standardized formatting for proposals. Contribute to our social media messaging on the website, Facebook, Twitter, and the RSVP blog. Business Development Focus efforts on engaging venues, vendors, and corporations on our services and securing meetings for our event planners. Responsible for cultivating new business with… Show more Marketing and Communication Negotiate trade agreements with media outlets and venues. Write copy and manage print and digital advertising design. Create standardized formatting for proposals. Contribute to our social media messaging on the website, Facebook, Twitter, and the RSVP blog. Business Development Focus efforts on engaging venues, vendors, and corporations on our services and securing meetings for our event planners. Responsible for cultivating new business with clients including Accenture, Cvent, Fleishman-Hillard, and the Council on Foreign Relations.Event PlanningInvolved in entire event planning and execution process for B2B and B2C events. Manage event logistics, coordinating communications between the client, account executive, operations, chef, venue, and vendors. Secure that client expectations are met and exceeded. Manage conflict resolution. Budget Management Responsible for evaluating each media and sponsorship opportunity and effectively utilizing the marketing budget. ReportingConduct competitive analysis and SWOT reports. Gather information to analyze the activity levels of current clients and how to increase the volume of orders. Present my findings to the executive team on a monthly basis. Provide weekly activity reports on my efforts of setting meetings with prospective corporate clients and venues. Show less

Account ManagementMaintain strong relationships with clients, communicating clear expectations of our services and the requirements required from them. Proactively identify problematic situations and take the appropriate actions to alleviate them before escalating.Business DevelopmentIdentify prospects and engage the appropriate contacts in the industries of medical services, the arts, liquor, beer, wine, and restaurants. Build report with prospects and introduce them to the… Show more Account ManagementMaintain strong relationships with clients, communicating clear expectations of our services and the requirements required from them. Proactively identify problematic situations and take the appropriate actions to alleviate them before escalating.Business DevelopmentIdentify prospects and engage the appropriate contacts in the industries of medical services, the arts, liquor, beer, wine, and restaurants. Build report with prospects and introduce them to the benefits of utilizing the magazine’s resources. Show resilience and determination in expanding the client base.Campaigns Create comprehensive campaigns including print and digital ads, e-newsletter sponsorships, video segments, and events with the magazine. Provide creative copy and design layouts. Oversee the logistical coordination and production process, making sure hard deadlines are met.Event planningPlan logistics for client events co-hosted by DC Magazine. Negotiate sponsorships, and secure venue locations. Show less

Communication Strategy and PlanningConduct research and develop strategies to reengage previous clients. Responsible for developing a three tier market plan to gain the business of new clients in VA, MD, and WV. Create presentations to communicate the benefits of our platform. Provide written materials for my team to utilize when communicating with prospects. Training and IT Consulting Conduct training sessions for dealer groups on the use of My Dealer Center and the reports… Show more Communication Strategy and PlanningConduct research and develop strategies to reengage previous clients. Responsible for developing a three tier market plan to gain the business of new clients in VA, MD, and WV. Create presentations to communicate the benefits of our platform. Provide written materials for my team to utilize when communicating with prospects. Training and IT Consulting Conduct training sessions for dealer groups on the use of My Dealer Center and the reports tools. Guide clients through major transitions in their CRM process. Provide consulting on best practices for online pricing and merchandising on the Cars.com platform. Lead beta testing and new digital product launches for the TWP team. Assess client needs and communicate with the national digital product team on implementing adaptations to better serve the client.Client Management Develop and grow relationships with over seventy accounts in the TWP territory. Effectively gain trust and respect of clients to deliver consulting on online merchandising strategies. Writing/Editing Create copy and creative for over 90% of my client’s print advertisements. Responsible for content published in The Washington Post. Show less

Contributed ideas for the marketing message for the Bright House and Daytona Beach campaigns. Assisted in the shooting of print and broadcast productions. Participated in editing at recording studios, and contributed to copywriting ideas.