Tiffany Fredette Email & Phone Number

Dartmouth, Ma, Us

Fall River, Massachusetts, United States

Fall River, Massachusetts

In this role, I was given the opportunity to combine both my passion for design and the overall company brand with my legacy product and business knowledge. My responsibilities included management of all offline marketing, print media, advertising, and content. I had to understand the brand strategy and tone and maintain consistency in voice surrounding marketing efforts. Parallel to the creative and design portion of the role, I also performed competitive and market trend analysis to track and report on how Displays2go competition was engaging with their customers and prospects in print media. I also researched market trends in the direct mail industry for assistance in strategic development, as well as keep pace with promotions and developments in the print industry (USPS incentives, new technology, etc.).I introduced web tracking and analytics by using dynamically coded vanity URLs to gain new insights into print performance and a trackable measure of increased web traffic. I also developed curated landing pages specifically for print with unique QR codes for an enhanced print-to-web shopping experience. At a pivotal time when the role of catalog needed to be ‘reimagined’ to increase traffic and develop a unique purpose of print medium to both customers and prospects, I researched and introduced augmented reality to our catalogs. Utilizing an AR platform, I was able to design and execute experiences for our readership that they were unable to get from anywhere but the printed mailpiece, such as 3D product previews in their space, shoppable 360° experiences, and unique videos tailored to print.

Bristol, Ri

• Built and managed up to 12 person team, which includes members from Product Marketing, Product Photography and Videography areas• Collaborate with internal promotion teams to utilize various platforms to promote new products and educate customers on expanded product offering• Worked with department during 2012 acquisition to ensure highest level of communication, reduce “fear of unknown” regarding transition to new ownership while continuing to boost department morale• Assist in leading product branding initiatives, from developing internal focus groups to designing brand logos, external surveys to website implementation• During Q1 & Q2 2016, played integral role in department restructure within Merchandising management team, transforming from siloed departments to cross-functional teams to increase productivity and reduce time to market• Sat on the ERP selection team; determined with executive management which Enterprise Resource Planning system best fit the needs of a growing company and division. Team selection resulted in the purchase of Microsoft Dynamics Nav and Sologlobe Warehouse Management System with Advanced Forecast Planning, Datahaven and Jet Report add-ons

Bristol, Ri

• Responsible for creation of new product web pages for E-Comm website• Communicate with various internal teams to gather information regarding new products to be marketed• Work with staff photography department to create necessary web images for website promotion

Brockton, Ma

• Responsible for the staffing and training of new and seasonal personnel• Weekly scheduling of staff ensure department was well staffed to handle both daily peak/slow times in addition to seasonal events, to provide dependable, quality customer service• Continuously met and exceeded both gross goals of perishable product, as well as weekly and monthly sales goals• Daily ordering of inventory to provide regular stock levels for customer purchases• Conduct regular inventory of both perishable and non-perishable product, ensuring gross percentage was in line with inventory levels• Followed general visual merchandising plan, but adapted departmental decor and signage per season and/or sale to increase product exposure• Grew wedding sales by 150%, by creating additional, eye-catching displays to promote and educate regular supermarket customers on the floral department offerings

Somerset, Ma

• Assisted in training of new and seasonal personnel, in both home store and local area stores within district• Responsible for overseeing and running floral department during scheduled time off for managers in both both home store and district area stores• Assisted in executing weekly visual merchandising plan to ensure promotional products were displayed in prominent areas• Pivotal role in working with district staff to change over and set up area stores for grand reopenings• Worked the sales floor, helping customers to pick out arrangements and then finalizing the sale.• Create on-demand arrangements per customer specifications• Assist in organizing daily deliveries of inventory and supplies• Perform customer service tasks such as answering phones, ringing up customers, & preparing orders