As a Certified HubSpot Consultant & HubSpot Solutions Provider, I've honed my skills and expertise to cater to small-to-medium sized businesses. My unique perspective, stemming from a background in both marketing and technology, enables me to guide companies toward tapping into the full potential of HubSpot. I work closely with teams, guiding them through the implementation process and providing ongoing support to ensure they achieve their goals.Some areas I specialize in:⭐️ CRM: Onboarding, Setup, Lists + Segmentation, Custom Properties, Integrations, Tracking Pixel⭐️ Marketing Hub: Complex + Simple Workflows, Landing Page, Campaign Setup, Content Strategy, Lead Generation, Social Media, Email, Blogs⭐️ Sales Hub: Deals, Templates, Sequences, Tasks⭐️ Reporting + Customized Dashboards& more...

• Demand Generation • Adopting Fidelus’ strategy into tangible assets for the purposes of lead generation and brand awareness by partnering with internal teams to develop and implement marketing campaigns to drive customer acquisition goals.• Develops, executes, and manages multi-channel marketing campaigns (e.g., paid search, social, and email).• Manages the Fidelus website and engages technical resources, when necessary, to improve website performance (e.g., landing pages, forms, blog, and SEO strategy).• Oversees monthly content marketing calendar with Senior Marketing Specialist.• Contributes, proofreads, and edits content created by various content contributors.• Supports partner enablement and co-marketing initiatives.• Optimizes strategy based on data and KPIs and presents to Leadership.• Developed and leads the processes and strategies of digital marketing campaigns

• Managed content across core digital properties and consumer journeys to drive consumer engagement.• Responsible for all email blast campaigns and web advertisements that focus on upcoming events, vendor promotions, product updates, eBooks, and more.• Administered website content, landing pages, web forms, and lead flows that convert prospects into leads and retain existing customers.• Integrated Marketing and sales efforts through Marketing automation (HubSpot).• Maintained a presence and growing audience using compelling messaging for organic and paidsocial media posts.• Monitored digital marketing programs, A/B testing, documenting best practices andoptimizations to ensure targets are achieved.• Developed campaigns and tracking metrics in Google AdWords and Google Analytics.• Used Photoshop and Canva to create web graphics.

-Developed and maintaining a trade show/event calendar for WBN-Coordinated logistics of trade show assets and inventory efficiently between events-Developed and maintained a trade show budget for all aspects of the activation (e.g. promotional giveaways, collateral, shipping)- Processed and managed invoices in a timely manner-Kept accurate records and documents of each event including a list of key finding on what worked and did not-Developed and refine policies and processes to optimize event activation for WBN-Provided periodic updates to management on activation details (e.g. attendance, leads generated, cost, etc.)-Coordinated with Marketing Managers to ensure creation of Sales collateral to support (e.g. print ads, one-sheeters, banners, email campaigns)-Coordinated printing and shipping of collateral to events-Understood each trade show or event activation contract well in advance and plan to activate fully-Assisted with the execution of direct mail campaigns-Prepared content and edit copy for blog posts-Negotiated vendor pricing for promotional collateral and build vendor relationships-Measured and reported ROI on attended client conferences/trade shows.

- Work closely with Marketing Managers to plan and execute client events, trade shows and other integrated Marketing programs.- Assist with the strategy and execution for all corporate and local marketing events and trade shows including event concept and theme, sponsorship options, vendor relationships, content development, logo giveaways, and shipping arrangements - Assist with the execution of Direct Mail campaigns- Prepare content and edit copy for blog posts and other Marketing materials- Research to keep abreast of industry trends and events- Promote events through social advertising- Collaborate with internal stakeholders (creative, product, digital) to develop compelling content marketing resources

- Provided administrative and business support to the CEO and to partners of the PR firm- Maintained CEO’s calendar, planned and scheduled meetings, teleconferences, and travel- Implemented time saving measure to improve efficiency and workflow- Composed and edited correspondence, prepared reports, client agreement contracts, and client proposals- Created PowerPoint presentations to display for future clients, buyers, and project partners- Strategically developed and implemented social media campaigns- Worked with team members on projects and press kits across an assortment of beauty and fashion clients - Assisted with accounts payable and receivable, prepared bank deposits, phone and web orders, and controlled inventory- Conducted research to achieve new business goals and objectives- Produced meeting notes/recaps

- Worked with Event Managers on finding new sources to market events and increase traffic to social media sites- Generated compelling content to be shared with followers- Relationship building with our online community by maintaining social networking accounts- Researched new venues to host events for the company’s target demographics

• Worked with a group of other Resident Assistants to redefine the RA position and develop competencies associated with the occupation • Assisted in generating training plans for current and future RAs• Supported in recruitment and staff selection• Proposed scheduling for Winter and Summer training

• Greeted facility members and students upon office entry• Handled and distributed incoming mail to appropriate departments • Collected cash payments , issued receipts, made necessary deposits and prepared entries to be filed and recorded• Prepared Excel Spreadsheets for student ticket sales• Knowledgeably did support work for the senior managers• Efficiently used social media to promote events, ticket sales, raffles, and news

• Oversaw 80+ residents and ensured a safe, diverse, and learning community• Planned and promoted floor and building programs• Counseled students on various personal and academic issues • Maintained all bulletin boards and fliers with accurate, up-to-date, and beneficial information