Slide Ranch connects children and people of all ages to the outdoors and partners with community groups, families and educators to provide transformative learning experiences on our organic farm and national park land along the California coast.

Working with high tech clients to set and implement search programs, both PPC and SEO.

Responsible for setting and implementing web strategy to optimize user experience and lead capture for Informatica products and solutions. Areas of focus included: information architecture, SEO, content management, and web analytics. Supervised and acted as editor-in-chief of all content updates to the corporate website.Coordinated the development and placement of blogs, online communications, graphics and website copy that aligned with overall SEO strategy. Drove qualified new visitors to the corporate website and oversaw site optimization efforts to improve web traffic. Increased new web visitors by 10% year over year, increased back link volume by 224% year over year, and achieved Page 1 rankings for 60% of priority keywords.Generated high quality leads via the website, increasing pipeline 40% year over year.Worked across product groups on information architecture, content development and keyword strategies, analyzed web metrics to assess success and additional areas for optimization.Supported on-boarding of search agency and launched SEO program, growing organic traffic.Also took on a special project for the publication of New York Times bestseller, "Lean Integration: An Integration Factory Approach to Business Agility" by John Schmidt and David Lyle. Secured the publisher for this book, managed the content development schedule, and assisted in editing and liaising with the publisher. This book was instrumental in increasing Informatica's credibility as a platform for agile integration with its enterprise customers.

Led Informatica's marketing efforts with tier-1 Strategic SI and ISV partners, including Accenture, Deloitte, HP, Teradata and Microstrategy. Led partner involvement of Informatica World including developing partner sponsorship packages (pricing, benefits and promotion). Assisted the Alliance Team in selling sponsorship packages. Executed executive level events onsite at Informatica World, including working with partner sponsors, customer speakers on content development, event logistics and joint marketing efforts.Co-developed marketing programs and events with strategic partners. Developed joint collateral such as customer case studies and joint solution briefs, executed webinars and live seminars/roadshows to promote joint solutions and offerings.Worked closely across internal organizations to support and drive campaign execution and be accountable on a continuous basis for campaign optimization and key marketing metrics such as response to lead conversion and opportunity to revenue conversion.

Managed and produced marketing programs to aid in the repositioning of Informatica from an ETL tool company to a Data Integration platform company. These programs included webinars, roadshows with industry experts and collateral development.