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Innovative, results-focused marketing professions with record of successful leadership in digital channel development, global eCommerce, strategy planning, consumer experience, content strategy, marketing communications, branding, and customer relationship management / CRM analytics. Proven ability to excel in complex, fast-paced business environments that require ability to drive double-digit growth and consistently exceed goals for customer engagement, retention, and sales. ::: Digital Marketing Pioneer :::Early adopter and industry leader in online / email marketing and social media strategy with quantifiable, award-winning results in customer engagement and conversion. Skilled in creating new revenue streams by embracing international and multicultural marketing channels.::: Consumer Advocate :::Passionate consumer champion who understands the customer journey and mindset to deliver not only against the customers’ needs, but also leave them with a positive affection for the brand. Proven history of accomplishing business goals with consumer-centric solutions to create value propositions that competitors can never perfectly match.::: Hands-on Team Leader :::Dedicated team player / manager with ability to build focused, top-notch teams that produce exceptional results. Able to effectively communicate and collaborate with managers, peers, partners, stakeholders, and staff at all levels. Well-developed business acumen with strengths in priority planning, relationship building, and ROI analysis. ::: Technology and Computer Savvy :::Expert knowledge of content management systems, email service providers, site analytics (Coremetrics, Omniture), and project management tools such as Basecamp. Thoroughly familiar with technical solutions for data feeds, eCommerce features and functionality.
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Chief Strategy OfficerSparqSan Francisco, Ca, Us
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Marketing Operations ConsultantTsg Consumer Partners Jul 2023 - PresentLarkspur, Ca, Us• Process Design• Budget Management and Reporting• Accounting Liaison and Billing• Compliance -
Crm And Ecommerce ConsultantTsg Consumer Partners Jan 2018 - PresentLarkspur, Ca, Us• Full range of strategic and tactical support to portfolio brands -
Chief Strategy OfficerSparq Aug 2015 - PresentYou have ideas. I love ideas. Let’s make them happen. My clients include small business owners, startups, non-profits as well as large companies across all industries. Launches, redesigns, reorgs - I've been there. I don’t do what works for other companies. I do what works for your company. ::: List of services :::• Consumer & Content Experience• CRM and Loyalty• Integrated Marketing• Lifecycle Marketing• Site Experience• Digital Channel Marketing• Direct Marketing• eCommerce and Product Management• Project Management and Process Development• Team Mentorship & Career Development• Branding Framework
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Customer Relationship Management ConsultantRaised Real Sep 2019 - Nov 2019San Francisco, Ca, Us• Content strategy and Lifecycle marketing• Email service provider RFP requirements• Email channel management (Strategy, Content planning, Project management) -
Strategic AdvisorGryphon Investors Oct 2017 - Jan 2018San Francisco, California, Us• New business audits -
Strategic AdvisorRadio Systems Corporation Sep 2017 - Dec 2017Knoxville, Tn, Us• Process design (Marketing, Digital, Categories, Sales, Customer insights)• Organizational structure recommendations -
Ecommerce ConsultantBackcountry Jun 2017 - Dec 2017Park City, Ut, Us• Process design (Marketing, Merchandising, Product/UX, Creative, Production)• Organizational structure recommendations• Loyalty site and email experience -
Customer Relationship Management ConsultantCoursera Sep 2016 - Feb 2017Mountain View, Ca, Us• Email service provider migration (requirements, ESP selection, contract oversight)• Email channel management (Strategy, Content planning, Project management)• Lifecycle marketing and Marketing automation -
Consumer Experience ConsultantThe Nature Conservancy Jun 2016 - Jan 2017Arlington, Va, Us• Email lifecycle strategy• Integrated marketing and Content strategy (offline and online)• Website IA and template designs -
Marketing ConsultantTatcha Jun 2016 - Jun 2016San Francisco, Ca, Us• Email strategy -
Marketing ConsultantKqed Dec 2015 - Dec 2015San Francisco, Ca, Us• Email strategy -
Vice President, Site & Content ExperienceSephora Jan 2015 - Jul 2015Neuilly Sur Seine, Ile De France, FrOwned the consumer experience across Sephora’s Site properties, i.e., website, mobile web and mobile apps. • Defined and ensured a full, rich and consistent content strategy throughout Sephora’s site properties that helps consumers throughout their journey – from discovery and learning to purchase decision and advocacy. • Responsible for strategy, integration of technology, orchestrating business models, and employing brand management. • Created an effortless and natural experience as the consumer moves from one device to another, shopping across channels. • Continued driving double-digit YOY sales growth and improvement in conversion across all eCommerce channels, outpacing the retail industry average.• Established vision and framework for an industry-leading Site of the Future that integrates best-in-class eCommerce experience, seamless omni-channel (site, mobile, store) client experience, meaningful use of personalization, compelling client loyalty proposition, and robust content strategy. • Evolved the Digital and Marketing organizations to respond to emerging complexities of our rapidly-growing company as well as changing consumer expectations. Designed new organization structure and rolled out a new integrated process across the marketing, creative and digital teams to foster collaboration to deliver consumer-centric, on-brand campaigns and experiences. Championed a culture that balances channel expertise and optimization with 360-degree consumer experience.• Managed and grew a team of marketers, producers and content strategist, plus mentored employees from across the organization in analytics, creative, merchandising, product management, and program management. -
Vice President, Ecommerce Marketing & ProductionSephora Jan 2012 - Jan 2015Neuilly Sur Seine, Ile De France, FrDelivered best-in-class customer experience that makes it easy to learn, discover and shop. • Provided technical leadership and creative vision that inspired confidence, rallied team members, and won cross-channel buy in. • Continuously implemented leading-edge eCommerce enhancements and content strategies. • Maintained creative startup environment while building processes and tools to support growing organization. • Drove double-digit YOY growth and exceeded all goals for email / website sales, Beauty Insider loyalty program, and supported the social and mobile channels. • Created online content hubs to drive customer loyalty and improve cross-channel engagement. Optimized synergies across marketing channels (website, stores, mobile website / app, Passbook, Facebook, Pinterest, Tumblr, Instagram) and launched new features such as My (digital) Beauty Bag, a beta shipping subscription plan, and rewards / promotions.• Successfully re-launched two eCommerce sites: 1. Sephora.com: On new platform with new content management tool (ATG BCC) to enhance customer experience and increase overall site conversion 2. Sephora.ca: Fully bilingual commerce-enabled website, contributing 4% of total online sales and growing• Developed and led 360-degree marketing campaign (with traditional and online marketing components) to re-launch sephora.com. “15 Days of Beauty Thrills” received extensive press coverage and recognition. Exceeded customer engagement and conversion goals.• Managed team of 25, plus supervise associate creative director, associate editorial director, and front-end web developers. -
Senior Director, Direct MarketingSephora Jan 2011 - Jan 2012Neuilly Sur Seine, Ile De France, FrProvided direct marketing leadership to improve customer experience and drive sales. • Developed integrated marketing messages across all channels to increase client loyalty. • Managed email, catalog, direct mail, and marketing promotions. • Led the development of US and Canada website content, including all aspects of marketing and production. • Devised strategies that drove double-digit growth and exceeded expansion goals for the Beauty Insider loyalty program and customer satisfaction.• Created roundtable comprised of director- and VP-level peers to align activities and goals across all channels.• Supervised and motivated team of 16. -
Director, Retention MarketingSephora Jan 2006 - Jan 2011Neuilly Sur Seine, Ile De France, FrRetained existing Sephora customers through online and offline targeted marketing campaigns, behavior-based customer segmentation, and compelling content. • Provided marketing leadership for email, catalog and direct mail programs. • Generated 6X increase in email sales, representing 21% of total sephora.com total sales. Yielded 8X increase in email customer engagement using advanced segmentation, dynamic personalization, lifecycle messaging, multivariate testing, and new client acquisition. • Implemented Sephora's first viral and social marketing efforts that required use of innovative technology and viral campaign functionality, including our first social community, UGC-based contests (pictures and video), real-time polling and personalized viral campaigns. Led technical requirements, created wireframes, defined page flow / content, and managed extensive development and QA processes.• Implemented bilingual email program to support and expand French-Canadian market.• Improved catalog / direct mail profitability through circulation planning, cost control, and development of new campaigns.• Championed Sephora's mobile marketing strategy.• Assisted with set up and strategy for the Sephora inside jcpenney email program.• Developed and built marketing promotions team, determined marketing strategy / features / functionality and drove double-digit incremental sales growth. Managed and developed team that grew from 1 person to 6 people. Oversaw 4 outside vendors. -
Manager, Retention MarketingSephora Sep 2003 - Jan 2006Neuilly Sur Seine, Ile De France, FrDeveloped and managed online / offline marketing strategies to increase customer activity on Sephora.com. • Devised testing / targeting strategy, managed calendaring, and oversaw circulation planning, budget management, creative, content merchandising, production, execution and analysis of email marketing and inbox collateral. • Served on two task forces that defined and launched both external and internal loyalty programs: Sephora's cross-channel client loyalty program, Beauty Insider, and Sephora’s Employee Recognition Program.• Developed email program that generated a 73% comp growth in sales and improved deliverability by 10 points. Successfully championed shift from batch and blast email program to highly targeted campaigns with dynamic content based on 100+ attributes well before it was a common practice. • Worked collaboratively with internal / outsourced IT specialists to establish and coordinate in-house campaign management tool (E.piphany).• Led RFP, selection, contract negotiation and implementation of new email service provider; defined and managed technical project plan, defined database tables and attributes / rules for transformations with IT partners. Managed email program as a self-service client.• Assisted with the writing and execution of annual benchmark studies.• Managed seasonal holiday packaging and launched online gift registry / first-time buyer programs.• Led cross-functional team of 7 in developing, designing, and launching customer retention programs. -
Assistant Account ManagerGoodby Silverstein & Partners Apr 2002 - Aug 2003San Francisco, California, UsFacilitated strong client relationships, ensuring satisfaction and account viability, while managing tasks such as briefs, client communications, internal team communication, proofing, change requests, project schedules, and budgeting.• Approached and won the Asian Art Museum pro bono account for the agency. Managed brand identity development, communication strategy, creative development, and advertising production.• Aided in managing the multimillion dollar Saturn Corporation account relationship, overseeing the creative development and production of advertising and collateral materials for the launch of the Saturn ION™ compact car.• Collaborated with multiple agencies to develop brand communication strategy and execute sponsorship programs, retailer events, media placement and PR opportunities. -
Content Coordinator / Marketing ManagerEluxury Jan 2000 - Apr 2002Helped launch eCommerce startup in June 2000, a pioneer in online luxury retailing. Played key roles in content management and production, brand management, technical product development, project coordination and marketing.• Designed and managed strategy, creative development and production of online / offline marketing programs, including catalogs, direct mail, email, gift / partnership / incentive programs and packaging. Coordinated advertising campaign, strategy, creative development and execution. Launched media and circulation plans.• Developed programs that boosted monthly sales by facilitating a 20% increase in repeat purchase behavior and 475% increase in list file.• Coordinated daily QA of website content to ensure accurate publication as assets and front-end modifications for 4,000+ skus and 102 brands.
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Slates® Marketing AssistantLevi Strauss & Co. Jul 1999 - Jan 2000San Francisco, California, Us -
Slates® Brand Management AdministratorLevi Strauss & Co. Feb 1999 - Jul 1999San Francisco, California, Us -
U.S. Staffing AssistantLevi Strauss & Co. Apr 1998 - Feb 1999San Francisco, California, Us
Tiffany Lei Skills
Tiffany Lei Education Details
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Boston UniversityInternational Relations
Frequently Asked Questions about Tiffany Lei
What company does Tiffany Lei work for?
Tiffany Lei works for Sparq
What is Tiffany Lei's role at the current company?
Tiffany Lei's current role is Chief Strategy Officer.
What is Tiffany Lei's email address?
Tiffany Lei's email address is ti****@****ora.com
What is Tiffany Lei's direct phone number?
Tiffany Lei's direct phone number is +141528*****
What schools did Tiffany Lei attend?
Tiffany Lei attended Boston University.
What are some of Tiffany Lei's interests?
Tiffany Lei has interest in 社会服务, 文化艺术.
What skills is Tiffany Lei known for?
Tiffany Lei has skills like E Commerce, Marketing, Email Marketing, Management, Social Media, Social Media Marketing, Sales, Retail, Leadership, Analytics, Content Strategy, Content Management.
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