Tiffany Perkins Email and Phone Number

Experienced Leader + Digital Marketing + Client Relationship Management + Data Analytics + B2B/ B2C + Global teams + Healthcare & Professional Services My background is in client service, strategic consulting, and digital marketing. At the start of my career, I worked with Fortune 500 companies to manage client relationships, drive operations and efficiencies and evolve their multichannel strategies. After consulting, I moved into various digital roles with a focus on client relationships, digital strategy, lead generation and creating innovative, online customer experiences. I have extensive experience leading remote and global teams of Digital SMEs inclusive of channel experts in Marketing Automation (Salesforce Marketing Cloud + Eloqua), Customer Data Platform, SEO, web leadership and development teams (AEM & Drupal), strategy, UX and analytics.My teams have been responsible for client relationship management, digital consulting, analytics, SEO, campaign/ go-to market delivery, email marketing, lead generation, user testing and platform administration. We establish and perform discovery of KPIs, competitive insights and goals. We consult on best practices. We design and develop —and optimize—custom and personalized user journeys, campaigns and experiences. I have a heavy relationship management, operations, strategy, marketing, analytics, product and innovation focus. I work cross functionally with teams such as brand, product marketing, design, IT, development and internal/ external comms. Much of our efforts involve product development and large-scale, multichannel marketing campaigns for both B2B and B2C. I have led the implementation of a Customer Data Platform and Salesforce Marketing Cloud, stood up two Global teams and oversaw several migrations for various technology platforms. I have also led change management and onboarding efforts involved in large technology implementations. I have experience in the healthcare sector which requires an understanding of HIPAA considerations when making strategy and technology recommendations and decisions.I have led change management efforts and process design using Adobe Workfront. Leading high performing teams through restructures and new ways of working along w/ establishing key roles and making hires to keep us at the competitive forefront. I’ve also led and developed programs for mass upskilling initiatives such as the adoption of new technologies and processes. Early on in my career, I won awards for creating the first ever of its kind digital product for software revenue recognition.