Generate Leads Ltd. was founded in 2020 to transform the marketing landscape for small to medium-sized enterprises in the architecture, engineering, and construction sectors. Our mission is to empower these businesses by providing strategic marketing guidance and implementation, enabling them to articulate their message to their audiences, differentiate themselves from their competitors and generate opportunities.Our Big Hairy Audacious Goal is to revolutionise how the architecture, engineering, and construction (AEC) sectors approach marketing. We aim to become the undisputed leader and visionary force in the industry, known for our ability to integrate with and empower our clients’ executive teams. Our commitment goes beyond traditional marketing; we drive their success by harnessing the authentic stories of their business to enhance their visibility and influence but also to propel them beyond traditional growth trajectories, positioning them as thought leaders in their fields. We are not just participating in the market; we are determined to reshape it entirely, setting a new bar for strategic creativity in growing AEC brands. I'm a seasoned marketing and sales expert in the Architecture, Engineering, and Construction (AEC) sector. Combining an undergraduate degree in international marketing from DCU with a Master's degree in digital marketing from the Digital Marketing Institute, my career spans three decades. I served for seven years as the Marketing and Communication Director for Mac-group, a major construction company, where I honed my skills in leadership and strategic construction industry marketing. In the first lockdown of May 2020 I faced an unexpected career turn when I was made redundant. This challenge posed an opportunity however, and I founded Generate Leads Ltd. with a simple value proposition: Get Seen. Build Trust. Grow. I offer fractional CMO services and a strategic content creation team tailored for construction, architecture, and engineering firms.I'm at my best when working with engineering organisations that are at the forefront of innovation and sustainability, including notable companies like Metec Consulting Engineers and Tritech Engineering. I firmly believe that in the AEC industry, a company's brand is intrinsically linked to the personal brands of its people.