Tiffany Rich Email & Phone Number

Baltimore, Maryland Area

• Implementation of tactical and operational plans for the whole project from concept and design, to implementation and reporting • Develop and manage, and execute project budget, schedules, deadlines and workflow • Develop plans to target key talent in niche roles (ie. Cyber Security, Veterans, specific clearance levels and skill sets, etc.) • Management of Army National Guard job posting program, website (jobs.nationalguard.com), and recruitment blog On Your Guard• Proven success driven with exceeding Government Performance goals for engagement and lead generation, consistently in “Exceptional” category• Integrated Virtual Hiring Event program supporting key States in hiring events, from planning, implementation to promotional strategy• Works with internal team to develop KPI’s making sure objectives are strategic and measurable• Lead and overseeing internal resources needed to complete each project task• Critical thinker able to manage client relationship and expectations• Execution of projects including: website development, planning and buying of digital advertising, and development of online creative and tracking

Towson, Maryland

-Identify and develop media opportunities to drive traffic, increase reach, acquire new customers, and increase sales. -Serve as subject matter expert in aspects of paid media: social, search and display.-Collaborate cross-functionally to plan, develop and deliver dynamic, world-class digital media campaigns.-Collaborate with internal digital marketing team members and external agencies to develop and manage digital marketing campaigns including email, CPC/CPA programs, paid search, SEO, display, mobile and social.-Proactively develop external partnerships and support contract negotiations with external partners and/or vendors to maximize efficiency and effectiveness of the digital marketing investments.-Provide budget oversight and project management of campaigns.-Track performance of digital marketing campaigns and KPIs.-Evaluate market research, test results, and competitive intelligence to adjust digital marketing strategies to meet changing market and competitive conditions.-Provide campaign reporting that includes actionable insights and optimization plans to business leaders.

Baltimore, Maryland

• Develop and manage seven Army National Guard states marketing plan and budget. • Conduct State level market analysis as a basis for the development of marketing strategies utilizing nationally supplied and locally obtained census reports and demographic data. • Review National marketing and advertising strategies to develop State and local plans and budgets in accordance with a National plan. • Measure and report on marketing activities to demonstrate Return on Investment (ROI). • Plan, develop, and coordinate all advertising creative and media planning to include: Digital, Print, and OOH. • Place paid and unpaid advertising and public awareness materials in media that supports the State’s specific requirements. • Develop and obtain promotional items for the recruiting client in support of the State and national advertising campaign. • Market the National Guard brand to local communities to gain exposure. • Coordinate marketing plans and efforts with State and organizational public affairs and command information programs and personnel. • Evaluate the effectiveness of State marketing efforts and materials by consulting with members of the command, develop proposals and recommendations for improvement and advise the client. • Monitor and develop content for organization’s web presence. • Develop recommendations and proposals for new initiatives.

Jacksonville, Florida Area

• Develop and manage Florida National Guard marketing plan and budget. • Conduct State level market analysis as a basis for the development of marketing strategies utilizing nationally supplied and locally obtained census reports and demographic data. • Review National marketing and advertising strategies to develop State and local plans and budgets in accordance with a National plan. • Measure and report on marketing activities to demonstrate Return on Investment (ROI). • Plan, develop, and coordinate all advertising creative and media planning to include: Digital, Print, and OOH. • Place paid and unpaid advertising and public awareness materials in media that supports the State’s specific requirements. • Develop and obtain promotional items for the recruiting client in support of the State and national advertising campaign. • Market the National Guard brand to local communities to gain exposure. • Coordinate marketing plans and efforts with State and organizational public affairs and command information programs and personnel. • Evaluate the effectiveness of State marketing efforts and materials by consulting with members of the command, develop proposals and recommendations for improvement and advise the client. • Monitor and develop content for organization’s web presence. • Develop recommendations and proposals for new initiatives.

Baltimore, Maryland Area

• Develop and Execute marketing plan for the National Guard client to help promote their program and manage daily budget.• Independently responsible for placing, confirming and monitoring media orders. Research for the development of a strategic media plan.• Produces analysis information material for communications media to reach maximum number of customers and prospects.• Prioritizes workflow, and understands the content and business objectives of each piece for the campaign. • Consult with company management to develop and implement promotional plans and recommend sales philosophy, approach and media.• Compile post- buy statistics pertinent to planning and execution of detailed promotional and advertising campaigns.• Ensure marketing projects are delivered as scheduled and within budget to best possible quality standards.• Identifies and develops schedules to meet deadlines to ensure the accurate and timely delivery of marketing materials for ROI.• Maintain all purchasing documents for procurement to include placing PR and PO through purchasing system.• Work closely with client and vendor to implement media plan and assisting in research for the development of funding for each fiscal year.

Baltimore, Maryland Area

-Responsible for placing, confirming and monitoring media orders. May assist in research for the development of the media plan.-Produces informational material for communications media to reach maximum number of customers and prospects.-Perform, coordinate, or oversee activities such as copy writing, layout, sales kit preparation, display arrangement, and sales outline writing.-Consult with company management, product managers, sales department, and advertising agencies to develop and implement promotional plans and recommend sales philosophy, approach and media.-Participates in research to gather information and compile statistics pertinent to planning and execution of promotional and advertising campaigns.-Works closely with client and vendor to implement media plan.

Timonium, Md

-Work with client and supervisor for marketing plans and schedules-Assist in creatively coordinating marketing activities to gain maximum exposure-Provide status reports to management on overall sales/ marketing departments-Research new market opportunitiesPIVnet Advertising does all of the local tv,radio, and online advertising for Toyota in our five state region which includes: Maryland, Delaware, Virginia, Pennsylvania, and West Virginia.

Timonium, Md

-Organized and prepared PowerPoint presentations for marketing staff-Assisted Integrated Marketing Manager with promotional activities for Toyota sponsored events-Observe and assist in the production and editing process of regional commercial campaigns-Assist in general Administrative functions

Bs, Mass Communication/Media Studies

Activities and Societies: PRSSA

Communication And Media Studies

Activities and Societies: PRSSA, Sigma Kappa