Tiffany Rich Email & Phone Number

Baltimore, Maryland Area

• Implementation of tactical and operational plans for the whole project from concept and design, to implementation and reporting
• Develop and manage, and execute project budget, schedules, deadlines and workflow
• Develop plans to target key talent in niche roles (ie. Cyber Security, Veterans, specific clearance levels and skill sets, etc.)
• Management of Army National Guard job posting program, website (jobs.nationalguard.com), and recruitment blog On Your Guard
• Proven success driven with exceeding Government Performance goals for engagement and lead generation, consistently in “Exceptional” category
• Integrated Virtual Hiring Event program supporting key States in hiring events, from planning, implementation to promotional strategy

Towson, Maryland

-Identify and develop media opportunities to drive traffic, increase reach, acquire new customers, and increase sales. -Serve as subject matter expert in aspects of paid media: social, search and display.-Collaborate cross-functionally to plan, develop and deliver dynamic, world-class digital media campaigns.-Collaborate with internal digital marketing.

Baltimore, Maryland

• Develop and manage seven Army National Guard states marketing plan and budget.
• Conduct State level market analysis as a basis for the development of marketing strategies utilizing nationally supplied and locally obtained census reports and demographic data.
• Review National marketing and advertising strategies to develop State and local plans and budgets in accordance with a National plan.
• Measure and report on marketing activities to demonstrate Return on Investment (ROI).
• Plan, develop, and coordinate all advertising creative and media planning to include: Digital, Print, and OOH.
• Place paid and unpaid advertising and public awareness materials in media that supports the State’s specific requirements.

Jacksonville, Florida Area

• Develop and manage Florida National Guard marketing plan and budget.
• Conduct State level market analysis as a basis for the development of marketing strategies utilizing nationally supplied and locally obtained census reports and demographic data.
• Review National marketing and advertising strategies to develop State and local plans and budgets in accordance with a National plan.
• Measure and report on marketing activities to demonstrate Return on Investment (ROI).
• Plan, develop, and coordinate all advertising creative and media planning to include: Digital, Print, and OOH.
• Place paid and unpaid advertising and public awareness materials in media that supports the State’s specific requirements.

Baltimore, Maryland Area

• Develop and Execute marketing plan for the National Guard client to help promote their program and manage daily budget.
• Independently responsible for placing, confirming and monitoring media orders. Research for the development of a strategic media plan.
• Produces analysis information material for communications media to reach maximum number of customers and prospects.
• Prioritizes workflow, and understands the content and business objectives of each piece for the campaign.
• Consult with company management to develop and implement promotional plans and recommend sales philosophy, approach and media.
• Compile post- buy statistics pertinent to planning and execution of detailed promotional and advertising campaigns.

Baltimore, Maryland Area

-Responsible for placing, confirming and monitoring media orders. May assist in research for the development of the media plan.-Produces informational material for communications media to reach maximum number of customers and prospects.-Perform, coordinate, or oversee activities such as copy writing, layout, sales kit preparation, display arrangement, and.

Timonium, MD

-Work with client and supervisor for marketing plans and schedules-Assist in creatively coordinating marketing activities to gain maximum exposure-Provide status reports to management on overall sales/ marketing departments-Research new market opportunitiesPIVnet Advertising does all of the local tv,radio, and online advertising for Toyota in our five.

Timonium, MD

-Organized and prepared PowerPoint presentations for marketing staff-Assisted Integrated Marketing Manager with promotional activities for Toyota sponsored events-Observe and assist in the production and editing process of regional commercial campaigns-Assist in general Administrative functions

Bs, Mass Communication/Media Studies

Activities and Societies: PRSSA

Communication And Media Studies

Activities and Societies: PRSSA, Sigma Kappa