Founded and developed business plan, pricing, website and client pipelining for projects including:Honey’s Kettle Fried Chicken• Engaged with influencers and foodies to increase brand presence leading to publications in EaterLA, Buzzfeed, and a feature in Pharrell and Jay-Z’s ‘Entrepreneur’ video• Developed branding strategy for a fried chicken restaurant company through on-site photo shoots, video recording, and content creation for monthly content calendars and special events promotions• Improved Facebook page and user engagement on Twitter by 213% through content planning and consistent user engagement as well as promotional content• Collected engagement data and social media analytics to provide clear reporting and presented recommendations to the company brand based on data and customer feedback

@treslucebeauty• Created social media and influencer marketing strategy for the launch of the brand• Grew instagram following to 50.1k within 10 days of launching @itembeauty• Increased instagram following by 34.6% and TikTok following by 80.9% by bringing social media, influencer marketing, and experiential in house• Managed relationships with co-founder Addison Rae (80+M followers) and 6 Brand Ambassadors by briefing in monthly content to drive sales and engagement• Garnered over 3.1M likes on TikTok by creating social and content creation strategy, as well as creating daily content for the account@complexculturebeauty• Developed social media strategy, brand ambassador program, micro influencer strategy across all social media platforms• Increased social following by 20.1% by nurturing relationships with micro-influencers and brand partnerships, as well as daily community engagement

Launched US Branch of Korean Based Recording Label and Artist Management company:• Collaborated with 2 recording artists, Nive and Samuel Kim, to develop content calendars and direct account management for over 3 million followers leading to an increase in followers from 16K to 80K for Nive and 2.1M to 2.5M for Samuel Kim• Created and managed TikTok, Instagram, Twitter, YouTube, and Facebook content and facilitated content planning and posting• Developed and executed a 1-year anniversary project for recording artist, Nive, with an hour-long livestream on YouTube and Instagram with Q&As, sneak peeks, and special reveals and surprises• Managed a team of 3 for marketing and social media campaigns through project management supporting urgent timelines, budget management, and content publishing• Partnered with the CEO to develop key timelines and engagement goals; presented data-driven findings and developed recommendations to improve client and account management

Developed social media and creative marketing guidelines at Real Good Foods:• Implemented brand guidelines to support process and operational efficiency regarding content development and publishing that led to 4 product launches• Collaborated with 3 creative agencies for end-to-end project and campaign management including storyboarding and content evaluation• Increased social media engagement by 15% and grew Instagram from 265K to 300K followers

Developed influencer marketing program at a start-up social media marketing agency:• Collaborated with influencers Jazmine Garcia (45k Subscribers), Michelle Choi (643k Subscribers) and Anne Marie Chase (136k Subscribers) to initiate marketing strategy leading to brand visibility for client• Improved client engagement for 3 clients through clear communication, social media strategy presentations, and influencer marketing initiatives