Manage team of solution marketing professionals supporting $1B+ PC Lifecycle Services business, responsible for positioning, messaging, marketing and sales engagement for new and existing services for commercial, enterprise and SMB customers. Team works in close partnership and collaboration with services product management, region and market category organizations, and serves as subject matter experts for sales enablement and training, global outbound marketing and corporate communications organizations.

Responsible for HP Personal Systems Services narrative and portfolio-level deliverables creation, including key industry verticals, as well as offer positioning and messaging oversight. Team Lead for the development of new services sales enablement and marketing materials, multimedia and project management services. Helped identify and develop team talent and establish processes to increase organizational clarity, efficiency and measurable business outcomes.

Develop data-driven, insights-based content strategy and communications programs to enhance brand reputation and relationships through HP's most strategic customer, channel partner and employee experiences. Primarily targeting enterprise CEO and senior executive engagement at both internal and external industry events, councils, meetings and similar activities.Responsible for the complete content framework redesign of HP Inc.'s new global channel partner conference in 2016, the company's largest event for more than 1400 of its most strategic partners from around the world. Resulted in record attendee engagement scores for both overall event and session satisfaction ratings.Craft messaging narratives, visual identity and event content frameworks to create end-to-end, attendee-centered event experiences, as well as project manage session content readiness.Manage pre- and post-event insights program to gather data to inform event content strategy and measure attendee engagement and satisfaction.Create and execute the communications journey from pre-event awareness through registration and final program evaluation. Includes writing and editing informational and promotional emails, newsletters, social programs and website content to ensure event attendees, sponsors and internal stakeholders keep well informed of program details.Manage global ecosystem of vendor agencies to support creative ideation and execution of key event elements.

Managed final product definition, regionalization and go-to-market strategy, planning and execution for select commercial tablet PC platforms. Required project management with cross-functional global engineering, marketing and communications teams to bring products from conception to market delivery.

Reinvented the new product introduction (NPI) launch process for HP’s Commerical PC business to enhance rigor and accountability across all marketing functions for improved timeliness and quality of go-to-market materials and activities.Collaborated across global marketing and communications functions to gain alignment on new processes, develop new joint NPI tools and coordinate public announcements across HP’s Business Personal Systems Group.Lead the investigation and resolution of product development process key milestones and bottlenecks that directly impact delivery across the NPI process.Served as cross-functional evangelist for new NPI process, integrating multiple disparate organizations into the new processes and timelines.Directed extended NPI team on new process execution

Led positioning and naming strategy for the business computing portfolio (enterprise and SMB), including a complete redesign of the 2013-forward strategy that aligned the desktop and notebook portfolio product numbering to create a more intuitive and consistent customer experience.Directed the strategy and messaging for successful integrated marketing communications launches of new products and solutions, including sales and channel partner communications.Developed new tools and forums to ensure early, ongoing awareness of upcoming New Product Introduction (NPI) plans, resulting in an average improvement in materials delivery of 2 weeks.Collaborated across commercial PC business units to identify opportunities for NPI alignment, as well as execute joint PR, internal and industry event opportunities.Led organization's industry and internal event strategy, messaging and logistics to ensure impactful presence aligned with business goals.Served as subject matter expert for worldwide marketing and PR, providing core content and review of messaging and campaign materials for accuracy/impact, as well as identifying areas of opportunity for process improvements.Ongoing support of joint marketing efforts with key industry partners such as Microsoft, Intel, AMD and other component manufacturers.Planned and participated in internal NPI launch activities, driving content and serving as product ambassador to help generate employee awareness, excitement and pride.Internal and external presentation development for group Vice Presidents and product management teams.Provided ongoing guidance on product and customer insights to expanding team to ensure quality of content creation across all functions.Participated in organizational development and design of new team structure to ensure roles and responsibilities were aligned to individual strengths, preferences and career goals.

Directed strategy and messaging for effective new product introductions and ongoing integrated marketing communications to maintain market voice for HP's thin client computing and commercial desktop solutions organization.Created and maintained new processes, including global marketing forums and monthly newsletter to help regional marketing, sales and partner teams become more effective in increasing awareness, consideration and preference for HP thin client solution offerings.Created first global HP thin client demand generation campaign, including more than 80 new sales and channel deliverables.Developed, maintained and promoted global thin computing marketing repository -- with average traffic of more than 600 monthly visits, making it one of the desktop organizations most visited intranet pages.Collaborated with PR team on NPIs, customer success story and feature pitching, and wrote/edited contributed articles for management team resulting in consistent yearly growth of press and social media reach.Developed proactive field enablement program for both internal sales and channel partners, including the creation of a master training calendar and updated core curriculum plan, competitive deliverables set, hands-on training videos, and field communiques on hot customer and competitive issues. Led team's industry and HP event strategy, messaging and on-site logistics to ensure effective desktop leadership presence.Worked closely with HP Enterprise Group (servers), as well as industry partners Citrix and Microsoft, to develop and execute joint marketing and event opportunities.Redesigned the HP Thin Computing external microsite, including copy writing of vertical, use case and partner pages; third-party survey and white paper development; and multimedia content creation.Provided ongoing counsel to business lead on thin client portfolio positioning and naming.Defined support team structure, hired and managed team of three support professionals.

Developed and managed execution of strategic, global PR plans and activities to support key Personal Systems Group (PSG) Executive and Business PC announcements. This included speaking platforms; planning and executing influencer outreach, events and tours; writing press materials; and managing the product reviews program.Developed and maintained key business and trade media relationships to ensure advocacy and increase press preference for HP PSG executive, market leadership and business PC messages.Maintained relationships with key external HP business partners and creation of proposals/execution strategy for joint marketing and influencer programs.Developed and managed annual PR budget $500K+ for assigned areas and adjusted spending plans as needed to achieve maximum effectiveness and return on investment.Prepared regular analysis, measurement and reporting of PR results, and apply learning from those results on an ongoing basis to future PR strategies and plans Served as key PSG liaison across pan-HP PR teams for each company business unit, as well as regional PSG teams around the globe.Provided strategic PR counsel and core PR materials portfolio to regional counterparts as needed to drive and support worldwide PR programs.Counseled senior business executives, marketing and web teams on strategies and messaging to maintain consistent external communications for more effective business results.Focus areas have included executive platforms and business press strategy, consumer and business PCs, digital entertainment, mobile solutions, as well as SMB solutions and services for the Personal Systems Group.

A part of the Spring/Klein community for over 25 years, Copperfield's Books provides quality pre-read and new books, as well as unique gift items, for book lovers of all ages. With more than 75,000 titles and 1700 square feet, Copperfield's Books is conveniently located on Louetta Road at Champions Forest Drive.2021 Nextdoor Neighborhood Favorite for Best Bookstore in 26 neighborhoods, favored over both nearby Barnes and Noble and Half Price Books. Recognized as Neighborhood Favorite annually since 2017.2015 Public News Reader's Choice Award, "Best Place to Buy Used Books"

Developed and executed integrated marketing communications campaigns for national and regional consumer and business to business clients across a variety of industriesDeveloped and pitched new business proposals to prospective clients National and local media and corporate events planning Monthly feature writing, as well as internal and external newsletter development, writing, and editingBasic graphic design and layout for newsletters, feature stories and smaller-budget advertisementsAgency-wide editor/proofreader