- Leader of mainland focused team to drive acquisition for The Point loyalty program and spending of those mainland shoppers at 25 SHKP malls. Scope includes revamp of WeChat mini program, develop and execute 360 marketing calendar including communication plan, media buy, social media campaigns and content strategy. - Leader of local marketing campaigns to drive member acquisition, reactivation, referral of The Point loyalty program. - Leader of partnership between The Point and SmarTone to create a win-win situation by driving acquisition and spending for both brands.- Developed and executed the first high spender Member-Get-Member campaign for The Point and recruited over 400 new high tier members (annual spending $360k or above) and drove over $2M additional spending in malls within 2 months. - Lead a team of 4 with KPI setting for each teammate and also providing structure, guidance, and feedback for them.- Annual mainland budget size - around HK$6M; budget for other campaigns - around HK$500k.- Key Partners: SmarTone, KMB, Go Royal loyalty program, all 25 SHKP malls

- Overlook digital asset of the whole group (www.miramar-group.com, www.miradining.com, www.themirahotel.com & www.mira-eshop.com), social media (HK & China) and all online promotions- Proven track record of development and execution of increase social media followers, website traffic, engagement and conversion.- Developed and executed 360 marketing plan and budget (include all online & offline events, collaboration for branding and engagement)- Conduct extensive research in digital and advertising of Global and Greater China market for pitching of new business and partnership opportunity- Lead of eshop website development- Developed, monitor and analyze results of various Facebook/ Instagram/ SEO/ SEM and Display Ads campaigns.- Result driven with possibilities of improvement.- Annual budget size: around HK$8m

- Overlook digital asset of the whole group (www.lankwaifong.com, www.californiatower.com, www.lkfgroup.com), social media (HK & China) and all online promotions- Proven track record of development and execution of increase social media followers, website traffic, and click through.- Developed and executed 360 marketing plan and budget (include all online & offline events, collaboration for branding and engagement)- Conduct extensive research in digital and advertising of Global and Greater China market for pitching of new business and partnership opportunity- Developed, monitor and analyze results of various SEO/ SEM and Display Ads campaigns.- Result driven with possibilities of improvement.- Budget size of projects: around HK$2mKey Partners: Consulate-General of Japan in HK, Canadian Chamber, Sansiri Public Company, Pacific Century Premium Development (PCPD), Morning Star Travel, Air Canada, Feedme Guru, Chope.com, Timeout.com, Hashtag Legends

- Oversee all online and offline marketing activities and campaigns of the company.- Formulate guidelines, work schedule, budget , monitor results, and facilitate clients need.- Plan and manage all digital marketing activities in Hong Kong, including social media, goggle ad words, SEO and EDM marketing.- Budget control and ROI management for all online and offline campaigns.- Oversee collaborations of company with other brands.- Focus in luxury and beauty brands.

- Handling of integrated project targeting mainly in Global & Greater China market.- Team lead of Agency Side for Olay Personal Cleansing Care Category- Report to Group Brand Director and Managing Director- Leading 2 teammates- Providing integrated marketing campaigns via online-to-offline strategy planning, focusing on shopper marketing solutions - Leading multi agencies for execution- Traveling weekly from HK to GZ China- Developing annual account plans and reporting account reviews monthly with finance team- Developing case studies and training materials for team training purpose- Motivating team members and strengthen team vision by team bonding activities- Looking after team's finance and new business development- Design CPS for both ATL/BTL & TTL projects for all parties and vendors involve - Setting and keeping track of KPI with various media platforms- Deliver suggestion and solution for situation out of expected- Deliver knowledge expertise in social media intelligence and latest online advertising practice insights for internal & external sharing (on Global, local and Greater China level)Key accounts: P&G Rejoice & ProSeries (Greater China), P&G Rejoice (Global)Partner Companies (China): Mediacom, Starcom, QQ Tencent Group, and Social Touch

Key accounts: Wyeth Nutrition (Illuma), Costa Cruise, Make Up For Ever, Bonjour Holdings, DirectAsia Insurance, Pfizer group, Novartis Pharmaceuticals, Dulux, Heineken, The Link, KMB, CLP, 7-11, Laneige and more.