A well-rounded and passionate leader that likes to create things from the ground up. Proven track record of building brands and driving growth through innovation and agility with a hands-on approach to work and growing high performing talent. Having both entrepreneurial spirit and corporate expertise, I am always curious and inspired, compassionate, competitive and level-headed.With over 18 years of premium fashion and luxury end-to-end omni-channel expertise and acute brand sense, I am an expert brand building and storytelling, deriving brands’ commercial strategy and omni-channel expansion through China’s ever-changing digital landscape along with strong marketing and PR foundation.Expertise: Brand building and marketing, cross-culture and function communication, global ambassador for brand, Full P&L responsibility, omni-channel development, market entry and growth strategy, business development, marketing & PR.Co-founder of HEIRLOOM, award recipient for the 2016 independent handbag designed for overall best style and design. HEIRLOOM has been featured in the prestigious Louis Vuitton City Guide for its quality products and design details and has also been handpicked by Apple Retail to design a capsule collection of MacBook products sold throughout Asia Pacific Apple Retail stores. HEIRLOOM is "cult worthy" by Nylon magazine and is called the "next IT bag" and "must follow designer" by INstyle magazine and ELLE magazine. Expertise: Luxury or lifestyle focused Brand building, business development, Greater China retail operations, Marketing strategy, PR strategy, Social Media strategy. Also familiar with fashion trade shows, Merchandising and Manufacturing.