Tiffany C. Email & Phone Number

Singapore

Global Sourcing Team, SG Retail

Singapore

• Proposed the marketing strategy for over-the-counter channels in Singapore. Cooperated with stakeholders and assisted in implementing the marketing strategy during the back-to-school period in Singapore. • Developed marketing assets, managed the progresses of over-the-counter marketing activities and suggested fresh marketing ideas across APAC (Thailand, Philippines, Vietnam and Hong Kong).

Singapore

• Identified key emotional motivators that highly engage employees and propose recommendations that employees associate positive feelings with the Company and feel more personally connected to their daily work and Keppel’s Vision• Led a team of 5 and cooperated directly with the HR team of Keppel Group in Singapore

Taipei City

• Conducted consumer analysis to dig out insights into sunscreen products(ocean-friendly). Initiated innovative corporate social responsibility project supporting coral restoration in SHISEIDO GINZA TOKYO. Managed 80+ KOL to join CSR project online. Drove 5% growth in year-to-date sell-out for sunscreen category vs. last year.• Cooperated with SAPAC (regional headquarter), PR team, Media Agency, PR Agency, Sales Team and Trade Marketing team to run Mother’s Day Special Promotion for makeups… Show more • Conducted consumer analysis to dig out insights into sunscreen products(ocean-friendly). Initiated innovative corporate social responsibility project supporting coral restoration in SHISEIDO GINZA TOKYO. Managed 80+ KOL to join CSR project online. Drove 5% growth in year-to-date sell-out for sunscreen category vs. last year.• Cooperated with SAPAC (regional headquarter), PR team, Media Agency, PR Agency, Sales Team and Trade Marketing team to run Mother’s Day Special Promotion for makeups category online and offline. Implemented marketing campaigns, such as OTV, KOL, EC Live Stream, Seeding and Podiums. Accomplished 120% of target period sales. Show less

New Taipei City, Taiwan

• Led a cross-functional team of 20+ members to rebrand Bioré Body Foam from product development to brand marketing; Coordinated with Japan BU and Marketing Research Agency to dig out consumer insights and propose new brand concepts and product claims; Cooperated with R&D, Designer, Package Team, Factory, Procurement to design new product package and formula.• To promote Bioré Body Foam Restage, collaborated with Creative Agency, Media Agency, and Google to develop communication theme… Show more • Led a cross-functional team of 20+ members to rebrand Bioré Body Foam from product development to brand marketing; Coordinated with Japan BU and Marketing Research Agency to dig out consumer insights and propose new brand concepts and product claims; Cooperated with R&D, Designer, Package Team, Factory, Procurement to design new product package and formula.• To promote Bioré Body Foam Restage, collaborated with Creative Agency, Media Agency, and Google to develop communication theme, change endorser, propose creative ideas, and execute marketing campaigns (including TVC, OOH, OTV, KOL, EC Live Stream, Seeding, Cross-industry Cooperation, POSM); Attained 110% of target annual sales; Raised 0.5% annual market share. Show less

台灣 New Taipei City 新店

• Built up new brand Bioré Deodorant Z in Taiwan. Delivered first-ever communication in deodorant category. Awarded with Kao (TW) Corporation Annual Contribution Award; Chosen as best practice in 2018 and presented in Yearly Brand Meeting in Tokyo.

台灣 Taipei City 台北

• Carried out market, competitor, consumer analysis for stationery category. Coordinated with suppliers and Thailand headquarter to develop new categories (glue stick, sticky notes) and diversified notebook and loose leaves product portfolio; Launched 30+ new SKU and enforced marketing campaigns in Taiwan.• Led trade marketing plans for Double A copy paper in hypermarket, stationery shop and reseller channels. Initiated digital marketing investment in cooperation with resellers.

台灣 Taipei City 台北

• Conducted daily media scan on boutiques, searched for media exposure and composed weekly and monthly reports for clients in consumer goods industry, including Beats by Dr. Dre, UNIQLO, Ecco and Braun. • Assisted public relation events and communicated with stakeholders, such as journalists and editors.

Master Of Business Administration - Mba

Bachelor Of Business Administration, International Business, 3.82/4.3

Activities and Societies: International Business Camp, NTU Love in Sunshine Volunteer Club, NTU&PKU ELITE CAMP, International Business.

Exchange Student, Business And Economics